Junior Mesa Named to YouTube Music’s Foundry 2021 Independent Artists Class

Junior Mesa has found(ry-ed) his place on YouTube…

YouTube Music has revealed its Foundry New Class of 2021, with 27 independent artists representing 14 countries across a variety of genres, including the Latino American singer.

Junior Mesa

This is YouTube’s largest class to date since the program’s inception in 2015.

The global artist development program, which “helps independent artists use music and storytelling to engage fans across borders,” per a press release, provides artists with marketing, promotion, and development support, and tools to help set them up for long-term success.

In addition to Junior Mesa, seven Latin artists have been included on the list this year — including three who were recently featured on Billboard’s Emerging Latin Artists to Discover in 2021 list. They join other Latinx Foundry alumni like Natanael CanoEladio Carrion, Cuco and Omar Apollo.

Here’s a look at this year’s highlighted Latin acts, with quotes and more info from YouTube here:

Ambar Lucid
Country: U.S.A.
Genre: Alternative/Indie
Ambar Lucid is a New Jersey-born singer-songwriter of Dominican and Mexican descent. She began to pen her own songs in her mid-teens, and ultimately put her hazy, bilingual indie-pop tracks onto SoundCloud.

“To me, being independent means having creative control and power over myself and my art,” she says to YouTube. “Success means being able to do things my way while having a loyal group of supporters with me throughout my journey.” Earlier this year, Lucid signed with independent label 300 Entertainment.

Bad Milk
Country: Colombia
Genre: Urban/Pop
Bad Milk (born Manuelita Garcia) has developed a following with her soulful vocals and urban-infused pop tracks. Her first single of 2021, “Ego,” was helmed by Latin hitmaker Ovy on the Drums, who also gave her his stamp of approval on his track “Angelito,” featuring Bad Milk and fellow Colombian newcomer Beéle.

“I love to experiment with different sounds and portray different emotions. I don’t enjoy putting my creativity in a box,” she says. “I see music as a mission. It’s definitely what I came here to do.”

Blessd
Country: Colombia
Genre: Urban/Hip-Hop
Also hailing from Colombia is Blessd (real name: Stiven Mesa Londoño), whose witty freestyle and sweet, crisp vocals are landing him major collaborations. The 21-year-old rapper, who kicked off his career in 2019, has already dropped tracks alongside Maluma, The Black Eyed Peas, Ovy on the Drums, The Rude Boyz and Piso 21.

Forming part of YouTube’s Foundry class is a great opportunity for Blessd, who mentioned that “being an artist is a dream I always had and also something I needed to do for my family. As an independent artist, I feel free.”

Junior Mesa
Country: U.S.A.
Genre: Alternative/Indie
California-based newcomer Junior Mesa is bringing a fresh sound to indie music while staying inspired by the greats. With songs such as “Far Out,” “Losing my Grip” and “Pushing Away,” the singer-songwriter and multi-instrumentalist is immersed in a trippy psych-pop sound that’s influenced by artists such as Ella Fitzgerald, Jimi Hendrix and Sly & The Family Stone.

“Being independent is a mentality,” he assures. “Claiming independence is saying: We are not the same! I will not conform to your standards. I will express myself in a way that satisfies my will, not yours!”

Marina Sena
Country: Brazil
Genre: Pop
What Brazilian newcomer Marina Sena loves about being an independent artist is creating a sound that incorporates traditional genres such as Bossanova and funk with a soulful, seductive twist. “To be an independent artist is to have determination, free will, freedom,” she notes. “After starting my solo career on the right foot and being about to release my first full album, there’s nothing better than support to bet on my sound and make it reach people all over the world.”

Tokischa
Country: 
Dominican Republic
Genre: Urban
With her bold attitude and unapologetic lyrics, Tokischa is changing the Tokischa dembow game one single (and collaboration) at a time. With songs such as “Tukuntazo,” “El Rey de la Popola” and “No Me Importa” making the rounds, the Dominican trapera has already garnered the attention of artists such as J Balvin, Anuel and Karol G. “My music has no labels,” she says. “It’s a free, new wave. I’m excited to stand out in countries that are far from my culture.”

Tuyo
Country: Brazil
Genre: Alternative/Indie
Brazilian trio Tuyo — made up of Machado, Lio and Lay Soares — is making waves with an organic sound that experiments with folk music, lo-fi hip-hop and synth-pop. The São Paulo-based act says that their music is “more about a feeling” than a genre. “We mix very delicate vocals with strong rhythms. It’s music for floating, for flying. We are whole, happy, and successful when we can communicate with people through music.”

Myke Towers Among the Musicians/Creators Named to #YouTubeBlack Voices Class of 2021 Grant Program

Myke Towers is getting a global assist…

YouTube is using capital from its $100 million #YouTubeBlack Voices Fund, which launched last October, to create a global grant program for Black creators on the platform, including the 27-year-old Puerto Rican rapper, singer and songwriter.

Myke Towers

Towers, who has been active in the music scene since 2014, has raised his profile with collaborations with Bad Bunny, Becky G and Piso 21, among others.

The program kicks off with the #YouTubeBlack Voices Class of 2021: A group of 132 creators from across six countries, which includes 21 music artists, including Towers, alongside photographers, lifestyle vloggers, personal trainers and more.

Through the program, YouTube plans to directly invest in 500 creators total by the end of 2023, with the goal to equip Black creators with the resources to succeed on the platform.

“The #YouTubeBlack community is filled with so many passionate, creative, talented and brilliant artists and entrepreneurs,” YouTube vp, responsibility Malik Ducard said. “These creators and artists have been doing this work already and are known by their communities, but we’re really excited to invest in them, and we believe that they can and will become household names with this support.”

Added Lyor Cohen, global head of YouTube Music, during the briefing: “This is not a flash-in-the pan Instagram moment. This is about keeping the drum beat of change alive, and in the DNA of our organization.”

The 132 creators hail from the United States, Kenya, Brazil, Australia, South Africa and Nigeria. They were selected in part based on their past participation in #YouTubeBlack, the campaign and event series promoting Black creators which YouTube launched in 2016.

In addition to Towers, the 21 musicians included in the inaugural class are Brent Faiyaz, BRS KashFireboy DML, Jean Dawson, Jensen McRae, Jerome FarahJoy Oladokun, KennyHoopla, Mariah the Scientist, Brazil’s MC Carol, Miiesha, Brazil’s Péricles, Brazil’s RaelRexx Life Raj, Sauti Sol, serpentwithfeet, Sho MadjoziTkay Maidza, Brazil’s Urias and Yung Baby Tate.

“Our expectation is that these artists are going to be significant and important voices, and make music even more enjoyable,” Cohen said during the briefing. “There’s no question how significant of an impact Black music has had, not just in America, but globally.”

The cohort also includes creators like lifestyle vlogger Kelly Stamps and Jabril Ashe (known as Jabrils), who makes educational videos about gaming, technology and artificial intelligence.

Each Class of 2021 creator will receive an undisclosed amount of seed funding to use as they see fit to develop their channels — whether that means hiring a video editor or purchasing new lighting equipment, for example — as well as additional support from YouTube in the form of trainings, workshops and networking opportunities. According to Ducard, the grants do not come with any specific content requirements.

“We are not only supporting them in the moment, but this is seed funding that will help them to thrive on the platform long-term,” he added.

Moving forward, creators will apply for the grant program through an application process, details of which YouTube has yet to disclose.

The #YouTubeBlack Voices Fund is YouTube’s multi-year, global commitment to amplify Black voices on the platform and educate audiences about racial justice, in part by producing and acquiring new YouTube Original programs which focus on racial justice and the Black experience. Since its launch in October, the fund has supported programs such as 2 Chainz‘ “Money Maker Fund” series highlighting HBCU entrepreneurs and Masego‘s “Studying Abroad” livestreamed concert series.

Banda MS Becomes First Mexican Group/Artist Featured in YouTube Music’s Artist Spotlight Stories

Banda MS is making history on YouTube Music

As the year draws to a close, YouTube Music has announced that Banda MS will be part of it’s Artist Spotlight Stories, becoming the first Mexican artist or group to be featured in the series.

Banda-MS

“Banda MS has taken on the task of making banda music grow. I believe that music has no borders. Music is music,” kicks off the one-minute trailer.

The short documentary, titled “No Hay Limite,” captures the road to success of Banda MS de Sergio Lizárraga, from their challenging beginnings to their sold-out stadium concerts to landing major collaborations, such as “Que Maldición” with Snoop Dogg, and beyond.

“From the moment we decided to start something new, creating Banda MS, uniting our dreams with innovative ideas, trying to open new horizons; the support of our fans has been a source of energy to continue trying things that have never been done, always making our beloved Mexico proud,” founder and director Sergio Lizárraga said in an official statement.

No Hay Límite: A YouTube Music Artist Spotlight Story launched on Tuesday via Lizos Music‘s official YouTube channel here.

Omar Apollo to Take Part in YouTube Music’s On-Demand Video Festival #FoundryFest

Omar Apollo is joining the Foundry

YouTube Music‘s first-ever #FoundryFest will feature 20 performances, premieres, videos and discussions with YouTube Foundry artists, including the 23-year-old Mexican American bilingual singer-songwriter.

Omar Apollo

The “So Good”singer will be joined by Dua LipaBeabadoobee and Rina Sawayama as part of the festival, which launches at 9:00 am ET on Friday, October 23.

Fans will be able to scroll through the offerings in the on-demand video series by searching #Foundryfest on YouTube, with new treats popping up throughout the day on the artist’s official You Tube channels.

“YouTube Music Foundry was a great resource to me early in my career, and I’m happy to be an alum of a program that helps support emerging artists from all over the world,” said 2015 Foundry alumni Lipa in a statement.

Other past and current Foundry artists from the service’s artist development program slated to participate in the event include: Arlo Parks, Joesef, Rauw Alejandro. Gabriel Garzon-Montano, Natanael Cano, Guapdad 4000, Lost Stories, Tessa Violet, Baby Rose, Michael Brun, Eladio Carrion, Novelbright, Lime Cordiale, Rei Ami, Adam Melchor, TESSÆ and Isabella Lovestory.

As with last week’s #SOSFEST, which collected funds for the National Independent Venue Association, #FoundryFest will raise money to support the nearly 3,000 U.S. venues, festivals and promoters who’ve been severely impacted by the COVID-19 shutdown.

“YouTube created Foundry in 2015, to celebrate developing artists from around the world and help them build a global fanbase, which holds true today. Artists are always ingenious, creative problem solvers, but I’m especially impressed by how they’ve navigated change this year,” said Naomi Zeichner, YouTube’s Artist Partnerships Lead in a statement. “#FoundryFest is a testament to the resiliency of the artist community, and I’m excited for fans to explore what these artists are creating right now, and hear more about their experiences this year.”

Bad Bunny Featured in YouTube Music’s “Artist Spotlight Stories” Series

Bad Bunny’s in the spotlight

The 27-year-old Puerto Rican Latin trap and reggaeton singer, who recently made history with his appearance on the cover of Playboy, will be part of YouTube Music’s “Artist Spotlight Stories” series.

Bad Bunny

“Sometimes I feel I attract everything with my mind,” Bad Bunny expressed in a one-minute trailer posted on his YouTube channel. “I think a lot of people, if not everyone, can do the same. But not everyone knows that.”

Bad Bunny’s short documentary will share his road to success from the beginning of his career to his chart-topping YHLQMDLG album.

“I try never to limit myself, at least not me and when someone tries to do so, I try to push them to the limit, as far as I can,” he added in the trailer.

Bad Bunny’s Artist Spotlight Story will premiere on Wednesday, July 22 on YouTube Music.

He now joins OzunaJ BalvinBillie EilishShawn Mendes, and other artists who’ve been featured as part of the intimate series.

Natanael Cano Named to YouTube Music’s Foundry Class of 2020

Natanael Cano is the head of the class…

YouTube Music has announced its first foundry class of 2020, highlighting 12 emerging artists who are creating a buzz in the music scene, including the 19-year-old Mexican corridos singer.

Natanael Cano

Foundry is YouTube’s global artist development program that “helps independent artists use music and storytelling to engage fans across borders and build careers with a vision they uniquely define on their own.”

In addition to Cano, a trailblazer in the Mexican corridos genre and beyond, this year’s inaugural class includes Los Angeles-based singer-songwriter Adam Melchor, Puerto Rican trap star Eladio Carrion, Brooklyn-based multifaceted artist Gabriel Garzon-Montano, Birmingham grime artist and actor Jaykae, Glasgow R&B singer Joesef, Japanese indie-rock band Novelbright, Sydney pop-rock brothers Lime Cordiale, Mumbai DJ/producer duo Lost Stories, Korean-American multitalented REI AMI, Nigerian singer and producer Tems and avant-garde French pop-rap artist TESSÆ.

Since its inception in 2015, the YouTube program has helped over 120 rising acts in more than 13 countries, providing them with marketing, promotion, and development support and tools to help set them up for long-term success.

“YouTube is a platform that thrives on discovery and at its core, that is what Foundry is all about. We are so proud to bring this diverse group of artists together to help share their music and creative visions with new fans from around the world,” said Vivien Lewit, YouTube’s Global Head of Artist Relations in a statement.

Naomi Zeichner, YouTube Artist Partnerships Lead added: “This year, we’re all navigating a new industry, and the artists in this Foundry class are finding new ways to create content and stay connected. These artist’s journeys are a snapshot of today’s music landscape, and worth watching for anyone interested in the future of music and culture. We’re grateful to support them as they grow and build lasting relationships with their fans.”

The inaugural class of 2020 joins previous Foundry alumni like Dua LipaRosaliaCuco,Omar Apollo and Arlo Parks, to name a few.

Rosalia to Receive the Rising Star Award at Billboard’s Women in Music Event

There’s no denying Rosalia’s status as a rising star…

With Billboard‘s 14th annual Women in Music event just weeks away, the 26-year-old Spanish singer/songwriter, a big Latin Grammy winner this year, among the artists being celebrated for their contributions to female empowerment.

Rosalia

Rosalía, nominated for a Best New Artist Grammy this year, will receive the Rising Star Award after changing the sound of today’s mainstream music with her fresh flamenco-influenced pop.

She joins newly announced honorees Alicia Keys, who will receive the Impact Award, and Megan Thee Stallion, this year’s Powerhouse Award honoree.

“Women in Music is a celebration of artists and executives who are changing the world through their work. We are excited to honor Alicia Keys, Rosalía and Megan thee Stallion, whose singular visions and voices are shifting our culture while inspiring fans to stay true to themselves,” said Hannah KarpBillboard’s editorial director.

The trio will join previously announced honorees Taylor SwiftBillie Eilish, Alanis Morissette,Nicki Minaj, Brandi Carlile and Roc Nation chief operating officer Desiree Perezat the 2019 Women in Music event, presented by YouTube Musicand hosted by last year’s Rising Star honoree Hayley Kiyoko.

The event and red carpet pre-show will stream live from the Hollywood Palladium on December 12 at YouTube.com/Billboard starting at 9 p.m. ET.

J Balvin Stars in Google Pixel 3 & YouTube Music’s New Spanish-Language Campaign

J Balvin is the Pix(el) of the litter…

The 33-year-old Colombian reggaeton singer has partnered with Google Pixel 3 and YouTube Music for a new Spanish-language ad campaign.

J Balvin

It’s the first Spanish-language campaign, as well as the first to feature a Latin artist, for Google Pixel 3 and YouTube Music.

J Balvin is headlining the campaign, which was developed to celebrate Latin artists and their impact on global culture.

J Balvin

The ad depicts a day in the life of J Balvin as he uses his Google Pixel 3 to capture life’s extraordinary moments around his neighborhood and while he listens to YouTube Music for the perfect soundtrack.

The ad, shot in both Spanish and English, made its television debut during the Latin Grammys telecast.

The spot will run on Univision and other Spanish-language networks throughout the year.