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Bad Bunny Wins Five Latin Grammy Awards, Including Album of the Year

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Bad Bunny is celebrating a special first…

The 31-year-old Puerto Rican superstar was the big winner at Thursday night’s Latin Grammy Awards in Las Vegas, taking home five trophies, including album of the year for his acclaimed Debí Tirar Más Fotos, a project which embraced his island’s musical heritage – and paved the way for him to be named the performer for next year’s Super Bowl halftime show.

Bad BunnyIt’s Bad Bunny’s first-ever win in the album of the year category.

Dedicating the award to “all the youth of Latin America” he added: “There are many ways of being patriotic and defending our homelands. We chose music.”

Argentinian duo Ca7riel and Paco Amoroso also claimed five awards; with other winners including Alejandro Sanz, Gloria Estefan and Karol G.

The rapidly growing Latin music sector generated a record $1.4bn (£1.06bn) in 2024, making up 8.1% of total U.S. music revenue, according to the Recording Industry Association of America (RIAA), which said it was shaping culture faster than any other genre.

Bad Bunny, real name Benito Antonio Martínez Ocasio, has been at the forefront of that movement. For three consecutive years between 2020 and 2022, he was the most-streamed artist in the world.

Debí Tirar Más Fotos is his sixth album, and fuses live instrumentation with the hip-swaying pulse of reggaetón and traditional Puerto Rican styles like plena.

At the Latin Grammys, the title track earned him best urban song and best urban performance. He also picked up best reggaetón performance for “Voy a llevarte pa PR,” and best urban music album for Debí Tirar Más Fotos.

He’s nominated for six awards at the mainstream Grammys, which take place in February, including the three major categories of album, song and record of the year.

Bad Bunny recently wrapped up a barnstorming concert residency in Puerto Rico; and is about to kick off his world tour in the Dominican Republic.

However, he made headlines when he said the tour would not include any dates on the US mainland because he was concerned his fans might be targeted by immigration raids.

His subsequent booking for next year’s Super Bowl rankled some US conservatives.

President Donald Trump called the decision “absolutely ridiculous” and that he had “never heard” of the star – who has 74 million monthly listeners on Spotify.

The Latin Grammy ceremony kicked off with a star-studded tribute to Mexican-American guitarist Carlos Santana, with Maluma, Edgar Barrera, Grupo Frontera and Christian Nodal playing a medley that began with his hit single “Oye Como Va.”

Karol G and Marco Antonio Solís also took the stage for a sweet duet on “Coleccionando Heridas;” while Gloria Estefan played songs from her latest record Raíces, which went on to win best tropical album.

But Ca7riel and Paco Amoroso were judged to have the stand-out moment of the evening, with a colourful, off-the-wall medley of their hits “El Impostor,” “#Tetas,” “La Que Puede,” “Puede” and “El Día Del Amigo.”

The duo dominated the alternative music categories – winning best alternative album and best alternative song. They also picked up best short-form and best long-form video, and pop song of the year for “El Día Del Amigo.”

Speaking backstage, the childhood friends expressed their gratitude to each other.

“The most important thing here is that we’ve known each other since we were six years old,” said Amoroso.

“All of this wasn’t planned, it just happened. I want to tell Ca7riel that he’s my friend, that I love him.”

Ca7riel then surprised Paco with a long and seemingly passionate kiss.

Elsewhere, Paloma Morphy, a 25-year-old Mexican singer, won best new artist after her debut album, Au, seduced listeners with its catchy melodies and vulnerable stories of heartbreak.

Karol G won song of the year for “Si Antes Te Hubiera Conocido,” a lilting love song with a Merengue flavor, from her blockbuster fifth album Tropicoqueta.

And Spanish superstar Alejandro Sanz picked up record of the year for his beautiful ballad “Palmeras en el Jardín” – unexpectedly beating Bad Bunny’s smash hit “Baile Inolvidable.”

Here are the winners of the 26th Latin Grammy Awards:

Record Of The Year
Palmeras En El Jardín — Alejandro Sanz

Album Of The Year
Debí Tirar Más Fotos – Bad Bunny

Song Of The Year
‘Si Antes Te Hubiera Conocido’
Edgar Barrera, Andres Jael Correa Rios & Karol G, songwriters (Karol G)

Best New Artist
Paloma Morphy

Best Contemporary Pop Album
¿Y Ahora Qué? — Alejandro Sanz

Best Traditional Pop Album
Bogotá — Andrés Cepeda

Best Pop Song
‘El Día Del Amigo’
Papota — Rafa Arcaute, Gino Borri, CA7RIEL, Ulises Guerriero,
Amanda Ibanez, Vicente Jiménez & Federico Vindver,
songwriters (CA7RIEL & Paco Amoroso)

Best Latin Electronic Music Performance
‘Veneka’
Rawayana Featuring Akapellah

Best Urban/Urban Fusion Performance
‘Dtmf’
Debí Tirar Más Fotos — Bad Bunny

Best Reggaeton Performance
‘Voy A Llevarte Pa Pr’
Debí Tirar Más Fotos — Bad Bunny

Best Urban Music Album
Debí Tirar Más Fotos — Bad Bunny

Best Rap/Hip Hop Song
‘Fresh’
Trueno, songwriter (Trueno)

Best Urban Song
‘DtMF’
Debí Tirar Más Fotos — Bad Bunny, Marco Daniel Borrero, Scott Dittrich,
Benjamin Falik, Roberto Jose Rosado Torres, Hugo Rene
Sencion Sanabria & Tyler Spry, songwriters (Bad Bunny)

Best Rock Album
Novela — Fito Paez

Best Rock Song (TIE)
‘La Torre’
R — RENEE, songwriter (RENEE)
&
‘Sale El Sol’
Novela — Fito Paez, songwriter (Fito Paez)

Best Pop/Rock Album
Ya Es Mañana — Morat

Best Pop/Rock Song
‘Desastres Fabulosos’
Conociendo Rusia, Jorge Drexler & Pablo Drexler,
songwriters (Jorge Drexler & Conociendo Rusia)

Best Alternative Music Album
Papota — CA7RIEL & Paco Amoroso

Best Alternative Song
‘#Tetas’
Paco Amoroso, Rafa Arcaute, Gino Borri, CA7RIEL,
Gale, Vicente Jiménez ‘Vibarco’ & Federico Vindver,
songwriters (CA7RIEL & Paco Amoroso)

Best Salsa Album
Fotografías — Rubén Blades y Roberto Delgado & Orquesta

Best Cumbia/Vallenato Album
El Último Baile — Silvestre Dangond & Juancho De La Espriella

Best Merengue/Bachata Album
Novato Apostador — Eddy Herrera

Best Traditional Tropical Album
Raíces — Gloria Estefan

Best Contemporary Tropical Album
Puñito De Yocahú — Vicente García

Best Tropical Song
‘Si Antes Te Hubiera Conocido’
Edgar Barrera, Andres Jael Correa Rios & Karol G,
songwriters (Karol G)

Best Singer-Songwriter Album
Cancionera — Natalia Lafourcade

Best Singer-Songwriter Song
‘Cancionera’
Natalia Lafourcade, songwriter (Natalia Lafourcade)

Best Ranchero/Mariachi Album
¿Quién + Como Yo? — Christian Nodal

Best Banda Album
4218 — Julión Álvarez y su Norteño Banda

Best Tejano Album
Bobby Pulido & Friends Una Tuya y Una Mía (Vol.1/En Vivo) — Bobby Pulido

Best Norteño Album
La Lotería — Los Tigres Del Norte

Best Contemporary Mexican Music Album
Palabra De To’s (Seca) — Carín León

Best Regional Song
‘La Lotería’
Luciano Luna, songwriter (Los Tigres Del Norte)

Best Instrumental Album
Y El Canto De Todas — Rafael Serrallet Featuring Lviv Philharmonic
Orchestra

Best Folk Album
Joropango — Kerreke, Daniela Padrón

Best Tango Album
En Vivo 20 Años — Tanghetto

Best Flamenco Album
Flamencas — Las Migas

Best Roots Song
‘Aguacero’
Luis Enrique Mejia, Fernando Osorio & Rodner Padilla,
songwriters (Luis Enrique, C4 Trío)

Best Latin Jazz/Jazz Album (TIE)
Hamilton De Holanda Trio – Live In NYC — Hamilton De Holanda
&
Cuba & Beyond — Chucho Valdés & Royal Quartet

Best Christian Album (Spanish Language)
Legado — Marcos Witt

Best Portuguese Language Christian Album
Memóri4s (Ao Vivo) — Eli Soares

Best Portuguese Language Contemporary Pop Album
Caju — Liniker

Best Portuguese Language Rock or Alternative Album
O Mundo Dá Voltas — Baianasystem

Best Portuguese Language Urban Performance
‘Caju’
Caju — Liniker

Best Samba/Pagode Album
Sorriso Eu Gosto No Pagode Vol.3 – Homenagem Ao Fundo De Quintal (Gravado Em Londres) — Sorriso Maroto

Best MPB (Musica Popular Brasileira)/MAPB (Música Afro Portuguesa Brasileira) Album
Um Mar Pra Cada Um — Luedji Luna

Best Sertaneja Music Album
José & Durval — Chitãozinho & Xororó

Best Portuguese Language Roots Album
Dominguinho — João Gomes, Mestrinho e Jota.pê

Best Portuguese Language Song
‘Veludo Marrom’
Caju — Liniker, songwriter (Liniker)

Best Children’s Album
Los Nuevos Canticuentos — Canticuentos, Coro de Ríogrande

Best Classical Album
Kaleidoscope – Contemporary Piano Music By Female Composers From Around The World — Isabel Dobarro; Javier Monteverde, album producer

Best Classical Contemporary Composition
‘Revolución Diamantina – Act I: The Sounds Cats Make,
Act II: We Don’t Love Each Other, Act III: Borders And
Bodies, Act IV: Speaking The Unspeakable’
Gabriela Ortiz: Revolución Diamantina — Gabriela Ortiz, composer (Gustavo Dudamel, Los
Angeles Philharmonic & Los Angeles Master Chorale)

Best Music For Visual Media
Cien Años De Soledad (Banda Sonora De La Serie De Netflix) — Camilo Sanabria (Camilo Sanabria, artist); Camilo Sanabria, composer

Best Arrangement
‘Camaleón’
Cesar Orozco, arranger (Cesar Orozco & Son Ahead)

Best Recording Package
‘Cuarto Azul’
Christian Molina, art director (Aitana)

Songwriter of the Year
Edgar Barrera
‘Atención’ – Ivan Cornejo
‘Contigo Al Cielo’ – Christian Nodal
‘Ese Vato No Te Queda’ – Carin León Featuring Gabito Ballesteros
‘Hoy No Me Siento Bien’ – Alejandro Sanz & Grupo Frontera
‘Milagros’ – Karol G
‘Si Antes Te Hubiera Conocido’ – Karol G
‘Soltera’ – Shakira
‘Tommy & Pamela’ – Peso Pluma, Kenia Os
‘Una Noche Contigo’ – Juanes

Best Engineered Album
Cancionera — Jack Lahana, engineer; Jack Lahana, mixer; Bernie
Grundman, mastering engineer (Natalia Lafourcade)

Producer of the Year (TIE)
Rafa Arcaute, Federico Vindver
‘El Día Del Amigo’ – CA7RIEL & Paco Amoroso
‘Impostor’ – CA7RIEL & Paco Amoroso
‘La Noche De Tu Amor’ – ATGGT, Victoria May
‘Los Ejes De Mi Carreta’ – ATGGT, Victoria May
‘Re Forro’ – CA7RIEL & Paco Amoroso
‘#Tetas’ — CA7RIEL & Paco Amoroso
&
Nico Cotton
‘Agridulce’ – Bhavi, Duki
‘Carne Viva’ – Blair, Dillom
‘Cuarto Azul’ – Aitana
‘Desastres Fabulosos’ – Jorge Drexler, Conociendo Rusia
‘Latinaje’ – Cazzu
‘Museo Del Prado’ – Manuel Carrasco
‘Perfecto Final’ – Conociendo Rusia, Nathy Peluso
‘Una Noche Contigo’ – Juanes
‘Ya Es Mañana’ – Morat

Best Short Form Music Video
‘#Tetas’
CA7RIEL & Paco Amoroso
Martin Piroyansky, video director; Pío Filgueira Risso &
Lula Meliche, video producers

Best Long Form Music Video
Papota (Short Film)
CA7RIEL & Paco Amoroso
Martin Piroyansky, video director; Federico Ameglio,
Chino Fernández & Lula Meliche, video producers

Gabito Ballesteros Partnering with Anuel AA for Special Pre-Super Bowl LIX Video on FOX Deportes

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Gabito Ballesteros is lending his voice to this year’s Super Bowl coverage…

The 25-year-old Mexican singer, songwriter and record producer – considered a rising star in the corridos tumbados movement – will be part of the Super Bowl LIX broadcast on Sunday, February 9.

Gabito BallesterosBallesteros will appear in a video singing alongside Puerto Rican urban star Anuel AA just prior to the game on FOX Deportes.

“It’s Mexican music and Latin culture within this great event that is seen by millions of people,” Ballesteros tells Billboard Español. “Thank God they will know our music, our history, and it fills us with pride to be here.”

It has not been specified exactly which song they’ll perform.

The video will serve as the opening for the channel’s broadcast of the most anticipated sporting event of the year in the U.S.: the NFL Super Bowl. This year, it’s the Kansas City Chiefs vs. the Philadelphia Eagles at the Caesars Superdome stadium in New Orleans.

According to FOX Deportes, the collaboration between Ballesteros and Anuel AA was recorded in December in Mexico City and “maintains the tradition of connecting with diverse audiences through music, culture and sports.”

In the past, other prominent Mexican figures — such as Los Tucanes de Tijuana, Los Tigres del Norte and Banda MS — have similarly inaugurated the channel’s Super Bowl telecast.

About his participation alongside Anuel AA, Ballesteros says he was “excited to be able to share this experience with these type of people who are an important part of Latin music” — adding, “I felt a great connection with him, and I look forward to something in the future.”

When asked if he was a fan of American football, he replied that he was a big fan of all sports and the discipline that comes with being an athlete.

“In general, I admire all the teams. I look up to them and I know they will offer a great game,” he says.

Originally from the Mexican state of Sonora, Ballesteros has topped the charts with hits such as “Lady Gaga” with Peso Pluma and Junior H, and “AMG” with Peso Pluma and Natanael Cano, two songs that made it onto the Billboard Hot 100 across all genres in 2023. Last year, he debuted on multiple charts with his album The GB.

Most recently, he signed with George Prajin‘s Double P Management.

Emmanuel Gazmey, better known as Anuel AA, rose to stardom in the reggaetón, rap and trap genres.

Among other chart achievements, four of his albums have reached No. 1 on Top Latin Albums, including Real Hasta la Muerte (2018), Emmanuel (2020), Los Dioses (2021) with Ozuna and Las Leyendas Nunca Mueren (2021).

Arturo Sandoval Among This Year’s Kennedy Center Honors Recipients

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Arturo Sandoval has earned a special national honor…

The 74-year-old Cuban jazz trumpeter, pianist, timbalero and composer will be among this year’s Kennedy Center Honors recipients.

Arturo SandovalSandoval will be recognized alongside director Francis Ford Coppola, rock band Grateful Dead, blues and rock singer-songwriter Bonnie Raitt and the venue The Apollo.

While living in his native Cuba, Sandoval was influenced by jazz musicians Charlie Parker, Clifford Brown and Dizzy Gillespie. In 1977 he met Gillespie, who became his friend and mentor and helped him defect from Cuba while on tour with the United Nations Orchestra. Sandoval became an American naturalized citizen in 1998.

His life was the subject of the film For Love or Country: The Arturo Sandoval Story starring Andy García.

Sandoval has won 10 Grammy Awards, Billboard Awards and one Emmy Award. He performed at the White House and at the 1995 Super Bowl.

Mickey Hart, Billy Kreutzmann, Phil Lesh and Bobby Weir will be recognized for The Grateful Dead. Jerry Garcia, lead guitarist, songwriter and vocalist, died in 1995.

The ceremony will take place on December 8, for broadcast on December 23 on CBS.

This will be the 47th year of the honors, which started in 1978. It’s one of the premiere cultural events of the year in D.C., typically attended by the president and first lady, as well as the chief justice of the Supreme Court and congressional leaders. President Joe Biden has hosted the recipients at a White House ceremony and reception just before the Kennedy Center event. The night before, the State Department also hosts a ceremony for the honorees.

Done+Dusted will produce the ceremony for the third year, in association with ROK Productions.

The first Kennedy Center honorees were Marian Anderson, Fred Astaire, George Balanchine, Richard Rodgers and Arthur Rubinstein.

Shakira Dazzles as First-Ever Halftime Show Performer at 2024 Copa America Final

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Shakira is celebrating a shining performance…

The 47-year-old Colombian superstar made her official Copa America debut during a special halftime performance during the tournament’s final match on Sunday, July 14.

ShakiraIn the midst of the Argentina vs. Colombia game, Shakira took Hard Rock Stadium by storm with a medley of old and new hits.

The superstar, dressed in a metallic silver skirt and halter top, kicked off the performance singing “Hips Don’t Lie.”

“Te Quiero, Colombia!,” she chanted in the middle of the song.

Accompanied by a group of dancers—female and robots alike—she continued with “Te Felicito,” “TQG,” and “Puntería,” all while flaunting her flawless dancing skills.

On television, the soccer field showcased large 3D wolves and floating gems, all representing her new era.

Shakira has taken center stage at many renowned sports events including the World Cup, Davis Cup, NBA All-Star Game and the Super Bowl, but this marks her first performance at the oldest international soccer tournament.

It also marks the first time ever that a soccer match features a halftime show a la Super Bowl, longer than 15 minutes. But organizers took advantage of the fact that this year’s Copa America took place in the U.S., where half time shows are customary.

“Shakira is an extraordinary South American star who has dazzled the entire world,” Alejandro Domínguez, president of CONMEBOL, previously said in a statement. “Her songs are sung and danced to in every corner of the planet, turning her art into a global phenomenon that crosses borders and is enjoyed by millions of people. We are sure that her performance at the Copa América USA 2024 will enhance the message of healthy passion and unity through sport.”

Ahead of her performance, her compatriot Karol G performed Colombian’s national anthem, and Abel Pintos performed Argentina’s national anthem.

Shakira to Perform at Halftime of Copa America Final

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Shakira is preparing for some Copa action…

After rumors that the 47-year-old Colombian superstar would perform at Copa América’s final match, Shakira has been officially confirmed to perform on Sunday, July 14, when Argentina and Colombia will play for the championship.

ShakiraShakira will sing during halftime of the match, scheduled for 8:00 pm ET at the Hard Rock Stadium in Miami, Some 54,000 people are expected to attend.

She will be the first musical act to perform during the halftime of the Copa America final.

Her song “Puntería,” featuring Cardi B, is the official song of TelevisaUnivision’s 2024 Copa América CONMEBOL coverage.

“Shakira is an extraordinary South American star who has dazzled the entire world,” said Alejandro Domínguez, president of CONMEBOL, in a statement. “Her songs are sung and danced to in every corner of the planet, turning her art into a global phenomenon that crosses borders and is enjoyed by millions of people. We are sure that her performance at the Copa América USA 2024 will enhance the message of healthy passion and unity through sport.”

But this isn’t Shakira’s first performance at a high-profile soccer match.

The Colombian pop star, a former partner of Barcelona and Spain star defender Gerard Piqué, has performed at three World Cups.

Additionally, she performed at the 2020 Super Bowl.

Frank Ramos Among 2024 Pro Football Hall of Fame’s Awards of Excellence Honorees

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Frank Ramos has entered a special recognition…

The 85-year-old Latino former public relations director for the New York Jets has been named among the 15 recipients of the Pro Football Hall of Fame‘s third annual Awards of Excellence.

Frank RamosThe Hall of Fame’s awards are presented in five categories to those significant contributors who’ve helped drive the accomplishments of their profession, individual NFL clubs and pro football.

Ramos, a New Yorker and transplanted Floridian, is the longest-serving PR representative for a single New York pro sports team.

He spent his entire 39-year public relations career with the Green & White, from their first season known as the Jets in 1963 through 2002. He never missed a game — working 681 in all — with the highlight coming on January 12, 1969, at Miami’s Orange Bowl when the Jets stunned the favored Baltimore Colts 16-7 in Super Bowl III.

Ramos was selected as a member of the Super Bowl PR group each year of his career and was often a key voice in helping shape the league’s public relations positions.

“I’m excited to be going into the Hall with dear friend Bill Hampton and with my fellow PR directors, Harvey Greene of the [Miami] Dolphins and Dan Edwards of the [Jacksonville] Jaguars,” Ramos said Wednesday night. “I was very fortunate to have such a long career with the Jets and to have worked with outstanding owners Sonny Werblin, Leon Hess and Woody Johnson. But I wouldn’t be going to Canton without the help of so many former outstanding assistants, associates and interns. I still bleed Jets Green. Go J-E-T-S.”

The five groups presenting the Awards of Excellence — assistant coaches, athletic trainers, equipment managers, public relations personnel and film/video directors — created their own selection committees and set their own criteria for choosing their class members.

Ramos and the other 2024 honorees will be recognized in Canton, OH, with an evening reception on June 26 and a luncheon emceed by Hall of Famer Dan Fouts on June 27.

Isiah Pacheco Helps Lead Kansas City Chiefs to Second Consecutive Super Bowl Championship

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Isiah Pacheco is a two-time Super Bowl champion…

The 24-year-old Puerto Rican professional football player, a running back for the Kansas City Chiefs, rushed the ball 18 times for 59 yards in Sunday’s 25-22 overtime win over the San Francisco 49ers in Super Bowl LVIII.

Isiah PachecoPacheco added six receptions (on six targets) for 33 yards, including two receptions on the Chiefs’ game-winning drive in overtime.

Pacheco proudly draped himself in a Puerto Rican flag on Sunday night to celebrate the team’s third Super Bowl victory in just five years.

The two-time Super Bowl titleholder — whose father hails from Ponce, Puerto Rico — is unabashedly proud of his roots. At last year’s Super Bowl, Pacheco wore a helmet featuring the iconic flag of the Caribbean island and U.S. territory, now memorialized in the NFL Hall of Fame.

“I feel amazing,” Pacheco told Telemundo Deportes in English, after the victory on Sunday. “Mind, body and soul. Eliminated distractions. It took all 53 of us tonight to get the job done.”

He was recruited to play football for Rutgers University in 2017 and made his NFL debut after being drafted by the Chiefs in 2022. Pacheco has played in every game since then.

“It’s the hard work you put in, during season, at practice,” Pacheco said. “When something happens, you’re going through adversity, you shake it off. Next play.”

At the Super Bowl LVIII, Pacheco was vying for the title against a team with another player of Puerto Rican descent — San Francisco 49ers’ offensive lineman Jon Feliciano, whose father is from Añasco, Puerto Rico.

Marcello Hernandez Stars in Nissan’s Upcoming Super Bowl Commercial

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It’s a family affair for Marcello Hernandez… with a Regional Mexican twist.

The 26-year-old Cuban and Dominican American stand-up comedian, actor and Saturday Night Live cast member stars in Nissan’s upcoming Super Bowl commercial, appearing alongside the members of Grupo Frontera

Marcello HernandezThe 60-second commercial released on Monday (February 5) features Hernandez retelling the riveting story about his unexpected, yet adventurous journey while test-driving the latest Nissan Pathfinder. Just as he hits the road, Hernandez gets calls from his abuela, sister and uncle asking him — and the Nissan salesperson as his co-pilot — to pick them up. So, they do.

“From the dealership to the mountains, desert and beach, Hernandez and the salesperson make their way through this epic adventure, the Pathfinder navigates various terrains while thrilling everyone across all generations of the family,” an official description of the ad reads.

As he’s telling this nail-biting story in a diner, Grupo Frontera pops up from a booth behind him and asks Hernandez to keep narrating his epic adventure. “Qué? No, sigue, sigue,” the group orders.

The ad will air on TelevisaUnivision on Sunday, February 11, as part of the network’s Super Bowl 2024 broadcast for Spanish-language viewers.

Univision will also broadcast a pre-kickoff performance — featuring a special performance by Puerto Rican star Myke Towers — presented by Nissan, which will air on Univision at 4:00 pm ET Sunday from the Caesars Palace in Las Vegas.

“At Nissan, we’re always looking for ways to deeply connect with our customers,” said Marisstella Marinkovic, chief marketing officer, Nissan USA, in a statement. “We’re using the nation’s biggest game day to air an in-language spot that reignites the love of Nissan among bicultural Latinos, who comprise many of our customers. From our partnership with TelevisaUnivision, to the Latino talent and the director we casted, we brought music and sports together to create a thrilling in-language and in-culture experience.”

“This is a significant moment for TelevisaUnivision, and we’re excited for Nissan to debut their Spanish-language creative to our audience,” added John Kozack, executive vice president of multimedia sales at TelevisaUnivision. “Latinos are an economic powerhouse, and this national stage provides the perfect opportunity for brands like Nissan to reach this fast-growing demographic – and further our goal of showcasing the value and importance of in-language and in-culture advertising to this consumer base.”

Jenna Ortega Stars in Doritos’ Dinamita Super Bowl Commercial

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Jenna Ortega will be bringing the action, and her abuelas, to your television screen during this year’s Super Bowl.

The 21-year-old Mexican American actress and Wednesday star is appearing in Doritos’ Super Bowl ad for the snack brand’s new rolled chip brand, Dinamita.

Jenna OrtegaOrtega appears alongside her fictional grandmothers, Dina and Mita, for a grocery store trip.

When the Scream actress walks to another aisle, a feud begins between Dina, Mita and another Doritos Dinamita fan played by Danny Ramirez.

The grandma-duo duke it out with the Top Gun: Maverick actor over the last chip bag — motorized scooters and all.

Ortega, oblivious to her grandmothers’ high-speed chase, calls out for them at the grocery store.

Dina and Mita karate chop and kick their opponent but still have grandmother-like tendencies, including taking a break from the action to coo at a baby. While fawning at the infant, Ramirez escapes in an elevator with the chips. But he can’t get away that easily. Dina and Mita create a makeshift zipline to knock him out and take back the snack.

“It’s not dynamite,” the ladies correct Ramirez. “It’s Dinamita.”

“Abuelas!” Ortega says, taking the chips out of Dina and Mita’s hands. “I’ve been looking everywhere for you.”

Doritos has been a part of Super Bowl commercial breaks for 24 years, according to a release, but this is both Ortega’s and Doritos Dinamita’s first-ever Super Bowl commercial. Ortega told PEOPLE filming the commercial was like “coming home.”

“For the first year of my career, I was only allowed to do commercials,” she explained. “And I did some big ones, but nothing to the level of this or to this extent. So it was like a weird nostalgic, ‘Wow, it’s been 12 years and then this is where I’m at now.'”

Ortega told PEOPLE that, in addition to loving the chip brand, her costars and commercial crew drew her into the project.

“You have Dina and Mita, two Latinas as the lead, and then we got to bring Danny Ramirez on board, who is another really wonderful Latino actor who’s doing so well right now,” she said, adding shout-outs to the director, cinematographer and the other film crew members. “I think that it is just a really, really wonderful celebration of Latin culture.”

Kid Cudi to Co-Headline FanDuel’s Annual Super Bowl Party

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Kid Cudi is preparing for a Super performance…

FanDuel is partnering with Spotify this year for its annual Super Bowl party, with the 40-year-old part-Mexican American singer, songwriter and actor co-headlining alongside Calvin Harris.

Kid CudiThe 2024 FanDuel Super Bowl Party powered by Spotify — which will be held at LIV inside the Las Vegas Strip’s newest resort, Fontainebleau Las Vegas, on Friday night, February 9 — is the company’s third annual Super Bowl event and will feature a live recording of The Ringer Gambling Show podcast with hosts John “JJ” Jastremski, Raheem Palmer and “Cousin Sal” Iacono.

On January 12, Kid Cudi released his ninth studio album, Insano, which features collaborations with Travis Scott, ASAP Rocky, Lil Yachty, Pharrell Williams, the late XXXTentacion, Lil Wayne and Young Thug.

The project debuted at No. 4 on Billboard’s Top Rap Albums chart dated January 27.

The event comes just two days before Super Bowl LVIII at Las Vegas’ Allegiant Stadium on Sunday (February 11), where the Kansas City Chiefs will take on the San Francisco 49ers for the championship.

It was announced in September that Usher would headline the 2024 Super Bowl halftime show. Usher also announced that his ninth album, Coming Home, will arrive on Super Bowl Sunday. This set marks his first new album since 2016’s Hard II Love, which peaked at No. 5 on the Billboard 200.