Karol G Launches Limited Time Channel on SiriusXM This Hispanic Heritage Month

Karol G is having a special moment on the radio…

The 34-year-old Colombian Grammy-winning superstar has launched Karol G Radio on SiriusXM in commemoration of Hispanic Heritage Month.

Karol GAccording to a press release, the channel will be available to subscribers in their cars on channel 79 from October 3 – 9 and on the SiriusXM app through October 14.

Karol G Radio will give listeners an inside look at the hitmaker’s journey to global stardom and the stories behind her biggest hits as well as her latest album Tropicoqueta.

“I’m so excited for my fans to immerse themselves in the world of Tropicoqueta through KAROL G Radio,” Karol said in a statement. “This is a chance for them to connect with me and the project on a deeper level—from the stories behind how certain tracks came together to the songs that shaped both me and this entire album. I hope everyone enjoys listening to KAROL G Radio as much as we did while bringing it to life.”

Spotify’s Fan Life Campaign Features Bad Bunny’s “Baile Inolvidable” & His Fandom

Bad Bunny’s music and his fandom are getting a Spotify shout out…

The 31-year-old Puerto Rican Grammy-winning Latin music superstar’s music forms part of Spotify’s Fan Life initiative.Bad BunnyThe latest installment is a follow-up to the launch in April of its multi-media campaign putting a spotlight on the unique rituals, styles and celebrations of fandoms of some of the world’s most popular performers.

Bad Bauuny’s “Baile Inolvidable” soundtracks a sweet mini glimpse of a man dancing with his abuela in the kitchen.

In addition to Bad Bunny, the second go-round, which launched on Tuesday, August 26, shines the light on real-life fans of Charli xcx, Lil Uzi Vert, Rezz, Sleep Token, Megan Moroney and Pitbull as they celebrate their favorite artists in their own unique fashion.

“When we launched the first Fan Life campaign a few months back, we knew we’d tapped into something real when fans were literally ripping the ads off walls to take them home,” says Spotify’s vice president of marketing and partnerships Marc Hazan about the second stage of a campaign that launched in April with billboards celebrating the rituals of seven global fandoms for Chappell Roan, Doechii, Oasis, Olivia Rodrigo, Rosalía, SEVENTEEN and Turnstile.

“That’s the energy we wanted to build on. The whole idea has always been for fans to see themselves in what we create, and with this second launch, we wanted to take it even further,” adds Hazan. “These seven films go deep into fandom in its rawest form… We didn’t want to just show fandom, we wanted people to feel it – the sweat, the sound, the inside jokes. Every detail is real: the clothes came from fans’ closets, the music was what they actually love, and the energy came from the fans who live this every day. At Spotify, we’re not just observers, we’re fans too. This campaign is our love letter to the communities that make music culture so powerful.”

The accompanying films tell the rich story of that fandom, from a pair of giddy Charli xcx fans doubling-up on a city bike festooned with pink balloons laughing their way through a sunrise ride cued to “party 4 u,” to a group of female Pitbull diehards rocking out to their favorite rapper on a city bus while dressed in Mr. Worldwide drag featuring bald caps, black suits and drawn-on goatees.

There are also films showing Lil Uzi Vert followers just losing it in a sweaty mosh pit, two Rezz fanatics doing last minute make-up touch-ups in a club bathroom, goth-y Sleep Token devotees solemnly spraying painting pink flamingos black and Megan Moroney besties singing along to “Tennessee Orange.”

The campaign will begin to roll out this week on Spotify’s socials, as well as on billboards and in subway stations around the world.

The Fan Life campaign will also feature local artist fandoms that connect with regional audiences around the world, including followers of Italian rapper Kid Yugi, French-Malian singer Aya Nakamura, U.K. rapper/singer PinkPantheress, Brazilian vocalist Pabllo Vittar and Mexican indie pop band Latin Mafia, among others.

Bad Bunny

Pitbull

Grupo Frontera Earns First Entry on YouTube’s Billion Views Club with Grupo Firme-Collab “El Amor de su Vida”

Grupo Frontera has joined special (online) company…

The Mexican American Regional Mexican band and Grupo Firme have each achieved their first-ever entry on YouTube’s coveted Billion Views Club with their collaboration “El Amor de su Vida.

Grupo Frontera, Grupo FirmeThe music video, which premiered on August 3, 2023, surpassed the one billion views on Tuesday, June 17. Both Música Mexicana groups shared the news on their social media platforms. 

“El Amor de Su Vida” finds Frontera’s frontman Adelaido “Payo” Solís and Firme’s own Eduin Caz weeping over the ex of their lives, who has moved on to a new relationship. “Today I saw the love of my life/ as happy as ever kissing the love of her life/ she looked at him the same way she looked at me before/ I realized I’ve lost this war,” says the sappy chorus.

In the music video, the two power groups are seen performing in front of a house as they passionately interpret the track.

El Amor de su Vida” peaked at No. 1 on the Regional Mexican Airplay chart, where it topped for four weeks in 2023, and a No.67-high on the all-genre Billboard Hot 100 chart. The song is part of Frontera’s debut album El Comienzo, which scored the Texas-based group its first top 10 entry on any chart, reaching No. 4 on Top Latin Albums, No. 2 on Regional Mexican Albums and No. 39 on the all-genre Billboard 200.

Frontera’s next video to reach one billion views is “UN X100TO” with Bad Bunny, which has over 970 million views.

Bruno Mars Headlines Fortnite Festival Season 9 & Releases New Single “Bonde do Brunão”

It’s a Fortnite to remember for Bruno Mars fans…

The 39-year-old part-Puerto Rican Grammy-winning singer-songwriter is a Fortnite Festival Icon, after the game has announced that he is its Season 9 headliner.

Bruno MarsFollowing in the footsteps of past Festival Icons like The Weeknd, Sabrina Carpenter and Billie Eilish, Mars transforms into a playable avatar performing some of his biggest hits — including Billboard Hot 100-topping Lady Gaga collaboration “Die With a Smile” and ROSÉ duet “APT.” — on an all-new main stage, as previewed in a trailer that dropped this week. 

The partnership comes about three years after Mars first entered the Fortnite universe alongside Anderson .Paak as part of a Silk Sonic collaboration with the game — something Mars enjoyed so much, he tells Billboard in an exclusive interview ahead of the Festival Season 9 launch that there was no hesitation when it came to teaming up a second time.

“When they hit me up again, I said, ‘Done!’” he recalls.

“Last time we did this, there was no Fortnite Festival, so this time we get to lean even more into the music,” Mars adds. “I’m excited that we put a bunch of songs in the game that people can play to.”

Bruno Mars, Fortnite FestivalFortnite first introduced its Festival counterpart in late 2023, taking inspiration from similar music-focused games like Rock Band and Guitar Hero. It has since welcomed numerous A-list artists to serve as the face of the game over the course of nine seasons, including Gaga, Karol G, Metallica and Snoop Dogg.

Each season sees its Icon made into a digital persona that fans can also use in gameplay, complete with special outfits, accessories, instruments and emotes. In Mars’ case, fans will have access to his retro cowboy getup worn in the “Die With a Smile” music video, “APT.” kit drums and more goodies.

“It’s very fun seeing myself as an avatar,” Mars tells Billboard of the treatment. “They really nailed my body proportions — tall, chiseled,” he continues. “It’s uncanny.”

Mars’ solo partnership with the game is particularly special, however, as it coincides with the official release of his song “Bonde do Brunão” on streaming services.

The track started as an idea he shared with followers on social media that ended up going viral, leaving countless fans looking for a place to listen to it in full. Now, they have multiple; in addition to appearing on DSPs, “Bonde do Brunão” is also available in-game as part of Fortnite Festival S9.

“That song was a fun idea we put up on Instagram while I was in Brazil, but then it had a life of its own,” Mars explains to Billboard. “We had this idea of making it a part of the game, and Fortnite was into it. They went all out with it and got the song, the dance and the outfit.”

Fortnite Festival Season 9 featuring Bruno Mars is available to play now.

Juancito Earns Guinness World Record for World’s Longest-Running Podcast Hosted by a Single Person

Juancito has earned his place in the history books…

The Venezuelan comedian and lawyer successfully completed the world’s longest-running podcast hosted by a single person, a 43-hour marathon of live streaming from his byJuancitoTV channel on YouTube.

JuancitoWith the feat, Juancito becomes the first person to face and endure a challenge of this magnitude alone, pushing the podcast format to the limits and rewriting what it means to sustain a conversation.

More than 500,000 people tuned in throughout the live broadcast across seven continents, turning the achievement into a global phenomenon and a celebration of Latin talent.

The official attempt was approved by Guinness World Records and is now in the process of submitting documentary evidence for final validation.

From La Industria Bakery in the heart of Miami, more than 45 guests sat in front of his microphone over two and a half days of continuous conversation.

Among them were Wisin, Jay Wheeler, Marko, Piso 21, Luis Chataing and Nacho La Criatura, figures who not only joined the challenge but also contributed perspective, rhythm, and weight to the content.

But the only constant voice, without pauses or relief, was Juancito’s. What began as an out-of-the-box idea ended up becoming a collective experience that redefines what a podcast can be.

But the true power of this feat isn’t just in the numbers or the scope. It’s in what it represents. It’s a historic achievement for the Latino community, because no one has ever done it before. This record not only breaks individual barriers, but also highlights the creativity, resilience, and execution capacity of Latinos worldwide.

“We set the record. We created the attempt. We executed it. The world record already exists, because we made it possible,” Juancito explains with the same precision with which he crafted every second of the stream.

In an environment saturated with digital noise, Juancito relied on depth, on mental resilience, on the long-form format as an act of cultural presence.

KEY DETAILS
Start: Thursday, June 12, 2025, 10:00 p.m.
End: Saturday, June 14, 2025, 5:00 p.m.
Location: La Industria Bakery, 401 Biscayne Blvd, Miami, FL 33132
Official Streaming: byJuancitoTV YouTube Channel
Guests: Wisin, Jay Wheeler, Marko, Piso 21, Luis Chataing, Nacho La Criatura, among others
Current Status: World Record Completed (Single Host)

SiriusXM Launches ‘Siempre Selena’ Radio Channel, Featuring Selena Quintanilla’s Biggest Hits

Life is but a stream for Selena Quintanilla’s fans…

SiriusXM has launched the Siempre Selena radio channel, where for a limited time, fans will enjoy the Queen of Tejano’s biggest hits.

Selena QuintanillaAs part of the channel and ahead of its 30th anniversary, Suzette Quintanilla (sister of the late singer and Los Dinos member), opened up about Selena’s Dreaming of You album, released posthumously, and which made history as the first predominately Spanish-language album to ever debut at No. 1 on the all-genre Billboard 200 in 1995.

“When Dreaming of You came out I didn’t care,” Quintanilla expressed on the radio show. “I was too much lost in my grief. I didn’t know day or night, I didn’t care about anything. And then I learned to love it and to understand what it represents. It hurt for a very long time to be able to listen to this album, but as time went by, I embraced that this is what sister left behind. This was her not completely fulfilling her dream of doing a whole album, but it’s OK because at least we got this.”

The Siempre Selena channel is available through July 3 on the SiriusXM app, and on satellite channel 79 from June 4 to 10.

Peso Pluma Among Artists Featured on Billboard’s New “Billboard Mic’d Up!” Web Series

Peso Pluma is getting mic’ed up

The 25-year-old Mexican singer, rapper and songwriter, whose real name is Hassan Emilio Kabande Laija, is taking part in Billboard’s new web series Billboard Mic’d Up!

Peso PlumaThe first episode is an exclusive and immersive behind-the-scenes experience of Billboard chief content officer for Latin and Español Leila Cobo’s life during Billboard Latin Music Week, a notable event in the Latin music calendar. 

Viewers will gain access to intimate, unfiltered moments as Cobo interacts with some of the industry’s most prominent artists, including Peso Pluma, global sensation J Balvin, hip-hop icon Fat Joe, Thalía, María Becerra, and more throughout the week.

Mic’d Up features artist interactions and captures the excitement and energy of the various live shows and high-profile events from Billboard’s annual event celebrating Latin music.

A notable highlight from the clip is the prestigious Latin Power Players event night, which is part of Billboard‘s annual recognition of Latin executives.

In 2024, Peso Pluma’s manager George Prajin was honored with the executive of the year award for his significant contributions to the Latin music landscape and closing out the week with the celebration of Billboard Latin Week’s impressive 35th anniversary, marking a milestone that reflects the growth and evolution of Latin music over the years.

The unique format of Mic’d Up intends to offer viewers an in-depth and personal look at the inner workings of the Latin music industry, celebrating key highlights and pivotal moments that define this vibrant world. It promises to be a captivating journey through Cobo’s lens, illuminating both the glamour, humor and hard work behind the scenes of Latin music’s most significant events.

Robert Trujillo & His Metallica Band Mates Launching Immersive Experience Film of 2024 M72 World Tour Stop in Mexico City

Robert Trujillo is preparing to give fans an immersive experience.

The 60-year-old half-Mexican American bassist and his Metallica band mates have announced that their 2024 Mexico City show has been optimized as an immersive experience on the Apple Vision Pro headset.

Robert Trujillo, MetallicaThe concert featuring such beloved hits as “Enter Sandman,” “One” and “Whiplash” will be beamed into the VR headsets beginning on Friday.

The film was shot during the band’s sold-out September 29 finale of their two-year M72 World Tour at Mexico City’s Estadio GNP Seguros.

“With Metallica on Apple Vision Pro, you feel like you’re right there: front row, backstage, and even on stage with one of the biggest bands of all time,” said Apple vice president of marketing communications Tor Myhren according to the Associated Press.

The footage of singer James Hetfield, guitarist Kirk Hammett, drummer Lars Ulrich and bassist Trujillo was filmed in high-resolution, 180-degree video and immersive spatial audio, with Apple building a custom stage layout for the shoot featuring 14 immersive video cameras.

If you don’t already own one of the $3,500 Pro headsets, you can preview a demo of the footage from “Whiplash” on a headset at your local Apple store; an accompanying M72 World Tour: Mexico City EP will be available in Spatial Audio on Friday as well.

Ulrich discussed the VR experience during a chat with Apple Music’s Zane Lowe at SXSW this week, saying that it was, “Pretty overwhelming. Sort of surreal. You still get, to this day, self-conscious. ‘Really, that’s what I look like when I drum? What’s with the tongue and all the silly faces?’… When we were having the conversation about doing it and understanding the technology and the possibilities, understanding the cameras and all of it… we were trying on the Vision Pros and looking at these sporting events and the nature things and so on. It’s f–king insanity. And then seeing a Metallica concert like that.”

The Metallica gig is the latest Vision Pro music exclusive, following on the heels of events featuring Alicia Keys, RAYE and The Weeknd, as well the recently announced Stories of Surrender from U2 singer Bono, which will premiere on the headset on May 30.

 

Elly De La Cruz Among Young MLB Talent Gracing Cover of “MLB The Show 25” Video Game

Elly De La Cruz is getting in the (video) game

The 23-year-old Dominican professional baseball shortstop for Major League Baseball’s Cincinnati Reds is among three athletes being featured for the first time on MLB The Show 25.

Elly De La Cruz, MLB The Show 25De La Cruz, Baltimore Orioles shortstop Gunnar Henderson and Pittsburgh Pirates pitcher Paul Skenes grace the cover as the video game embraces a “dynamic era” of young MLB talent.

The decision to go with younger stars coincides with the video game franchise celebrating its 20th anniversary with its release on March 18.

“Historically, we’ve chosen a single cover athlete for MLB The Show, someone who is at the pinnacle of the sport,” Todd Liss, group manager of MLB The Show’s global marketing team, told ESPN. “However, with the unprecedented young talent coming into the league, we wanted to represent the changing current climate of baseball and showcase it on our cover. These three players are changing what’s possible in baseball, and we’re changing how many players can be on the cover of The Show.”

De La Cruz debuted in the majors in June 2023, appearing in 98 games. Last season, he became the youngest player in MLB history to hit 25 home runs and steal 60 bases.

In his first full season in 2023, Henderson hit 28 home runs with 82 RBIs, aiding in Baltimore’s first playoff berth since 2016. Last season, Henderson earned All-Star honors for the first time with 37 home runs and 92 RBIs. 

Skenes, the National League Rookie of the Year, is the first full-time pitcher on the global cover of the game.

Shohei Ohtani, the Los Angeles Dodgers’ two-way star, appeared on the cover of MLB The Show 22, and others to get the honor include Vladimir Guerrero Jr. (2024), Fernando Tatis Jr. (2021), Bryce Harper (2019) and Aaron Judge (2018).

The Pirates brought Skenes up to the majors last May, and the 22-year-old phenom posted an 11-3 record with a 1.96 ERA. In July, he became the fifth rookie pitcher to start an MLB All-Star Game.

“Testament to the guys that have been drafted and gone through the minor leagues to get to this point,” Henderson told ESPN about the up-and-coming group. “They don’t brag about it, and they just go out there and continue to work hard and try to be the best player that they can [be]. I feel like that’s what you want as a fan and that’s what we try to go do each night out.”

Skenes referred to his fellow cover stars as “so dynamic.” He jokingly said Henderson seems like “just a good old country boy from Alabama,” and he highlighted De La Cruz’s work ethic and ability to make “unbelievable plays all the time.”

“Just a guy that you don’t really want on the basepaths because he’s just gonna wreak a lot of havoc,” Skenes said.

All three players agree on the impact that placement on the video game’s cover can potentially have on baseball’s youth.

“There are a lot of other guys who weren’t finalists for Rookie of the Year or MVP or anything like that who are very, very good young players that aren’t as well-known as guys like me or Elly or Gunnar,” Skenes told ESPN. “But it’s just the talent pool is so deep from young guys, and it’s cool to kind of see.”

De La Cruz said it sends a message to other young talent in the minors to keep working hard to achieve their dreams.

Skenes, who grew up a fan of the Los Angeles Angels, said current young stars are benefiting “a little bit” from past athletes, using Mike Trout as an example of a player that has helped pave the way for younger stars.

“Those guys making a difference in the big leagues and growing the game from a very early point in their career, I think that’s kind of [what] put us in this position,” Skenes said. “So, I think it’s kind of our job to continue that so that the next generation can reap the benefits as well.”

Henderson and De La Cruz said they played the video game growing up, and Henderson said he frequently took in the “Diamond Dynasty” mode, where users can collect cards to build their team. De La Cruz said MLB The Show 15, which featured Cuban-born outfielder Yasiel Puig on the cover, and MLB The Show 17, which had Ken Griffey Jr., are his favorites.

Skenes, on the other hand, admitted he didn’t play the game consistently.

“I’m not very good at it, to be honest,” he quipped.

Bruno Mars Becomes First Artist to Reach 150 Million Monthly Listeners on Spotify

Bruno Mars is officially a Spotify superstar…

The 39-year-old part-Puerto Rican Grammy-winning singer’s is officially the first artist in Spotify history to reach 150 million monthly listeners, the streaming platform has announced.

Bruno MarsMars is currently the number one artist on Spotify.

The accomplishment comes shortly after he broke another Spotify record with his Lady Gaga collaboration, “Die With a Smile,” which became the fastest song to hit one billion streams in the platforms history.

Shortly after, his ROSÉ collaboration “APT.” also hit one billion streams, giving Mars the top two fastest songs to reach the milestone.

Overall, Mars has 17 songs with more than one billion Spotify streams, including “That’s What I Like,” “Locked Out of Heaven,” “Just the Way You Are” and more.

It’s been an exciting few months for Mars on the Billboard charts as well. “Die With a Smile” spends four weeks atop the Billboard Hot 100, a full five months after the two pop superstars teamed up to drop the duet on August 16.

The track soon reached No. 1 on the Billboard Global 200, where it proceeded to spend eight weeks in the top spot. The swoon-worthy ballad is Gaga’s sixth Hot 100 leader and Mars’ ninth.

Meanwhile, “APT.” hit No. 1 on the Billboard Japan Hot 100, becoming the first song by a Western act to rule the Japan song chart in more than 11 years.

The song also spent 11 weeks atop both the Billboard Global 200 and Billboard Global Excl. U.S. charts. It also becomes the first No. 1 on Billboard’s Pop Airplay chart by an act prominent in K-pop.