Fuerza Regida’s “Marlboro Rojo” Dethrones Bad Bunny for No. 1 Spot on Billboard’s Hot Latin Songs Chart

Fuerza Regida has a smokin’ hot hit…

The Regional Mexican group’s 111XPANTIA album has delivered its first No. 1 on Billboard’Hot Latin Songs chart, as “Marlboro Rojo” claims the top spot on the chart dated August 30.

Fuerza RegidaThe group notches its third No. 1 and first on its own.

“Marlboro Rojo” brings a halt to Bad Bunny’s longest-leading hit, “DtMF,” after the latter reigned for 31 consecutive weeks out of its 33-week run so far.

“Marlboro Rojo” rises 2-1 on the multi-metric tally with gains across radio and streaming. It climbs 37-23 on the overall Latin Airplay chart following a 28% growth in audience impressions, to 4.2 million, earned in the United States during the Aug. 15-21 tracking week, according to Luminate.

The song also drew 6.2 million streams during the same period, enough to rebound to its No. 1 peak, for a fourth week, on Latin Streaming Songs.

Prior to the first No. 1 single from Fuerza Regida’s album 111XPANTIA — which earned the group its sixth ruler on Top Regional Mexican Albums and led for 16 weeks running — the act dominated Hot Latin Songs with “Tu Boda,” with Oscar Maydon (11 weeks beginning last November), and “Bebe Dame,” with Grupo Frontera (two in 2023).

Notably, all the songs from 111XPANTIA album secured a spot on the Hot Latin Songs chart upon its release.

Beyond the album’s new chart-topping hit, two other songs broke into the top 10. Among them, “Tu Sancho” fell just shy of the top spot with a No. 2 peak in July.

Elsewhere, “Marlboro Rojo” also breaks into the upper region on the Regional Mexican Airplay chart (rising 16-10); the group’s 12th top 10.

Oscar Maydon Earns Second No. 1 on Billboard’s Regional Mexican Airplay Chart with Fuerza Regida-Collab “Tu Boda”

Oscar Maydon has a second Regional Mexican Airplay chart-topper…

The 25-year-old Mexican singer’s Fuerza Regida-collaboration “Tu Boda” jumps 5-1 on Billboard’s Regional Mexican Airplay chart for its first week atop the radio ranking dated February 1.

Oscar MaydonThe new coronation lands two weeks after the song capped its 11-consecutive-week command on Hot Latin Songs. 

“Tu Boda” advances to the summit on Regional Mexican Airplay after a 17% boost in audience impressions, to 7 million, logged in the U.S. in the tracking week of January 17-23, according to Luminate.

The collaboration unseats Eden Muñoz’s “Mi Lugar Favorito” which moves to No. 2 after a 6% drop in audience (to 6.6 million).

Tu Boda’s” new ascent on Regional Mexican Airplay arrives following its 11-week coronation on the multi-metric Hot Latin Songs chart, which gave Maydon his first champ last November on the list that combines airplay, digital downloads and streaming data into its formula. There, despite a 6% dip in streams (down to 7.6 million official U.S. clicks), the song jumps 20-16 thanks to its radio boost.

Both Maydon and Fuerza Regida add a new No. 1 to their Regional Mexican Airplay career.

For Maydon, “Tu Boda” secures the singer-songwriter his second leader, following “Mercedes,” with Becky G, last August. Fuerza Regida collects its fourth (all through team-ups) which begun with three-week ruler “Bebe Dame,” with Grupo Frontera, in March 2023.

While “Tu Boda” also improves with a 17% lift on the overall Latin Airplay ranking, there, it gains 9 million audience impressions, holding it No. 3 high for a second straight week.

Fuerza Regida to Perform at This Year’s Billboard Music Awards

Fuerza Regida is preparing for a high-profile performance…

The Regional Mexican band will perform at the 2024 Billboard Music Awards, which will air on Thursday, December 12, at 8:00 pm ET/PT on FOX.

Fuerza RegidaHe will join Shaboozey, SEVENTEENTeddy Swims, TylaColdplay, Jelly RollMegan Moroney and Stray Kids as performers for this year’s awards show. 

Fuerza Regida’s seventh studio album Pa Las Baby’s y Belikeada entered the Billboard 200 at No. 14 in November 2023 and has been a fixture on the chart for 58 weeks.

Its follow-up, Pero No Te Enamores, debuted and peaked at No. 25 in August.

The group has amassed 11 Hot 100 hits, including three that have made the top 30 – “Bebe Dame,” a collab with Grupo Frontera, “Sabor Fresa” and “Tu Boda,” a collab with Óscar Maydon.

Hosted by actress and comedian Michelle Buteau, the 2024 BBMAs will be broadcast live on Thursday, December 12, at 8:00 pm ET/PT on FOX and Fire TV Channels, and on-demand on Paramount+, with performances also rolling out across Billboard.com and via @BBMAs and @Billboard social channels.

The BBMAs will celebrate music’s greatest achievements with exclusive original performances, artist interviews, and award celebrations taking place from global locations and in the midst of sold-out tours.