Bad Bunny Partners with Cheetos for “Deja Tu Huella” Campaign

Posted on October 27, 2020 by Tom Castaneda

Bad Bunny’s making his (orange) mark…

Over the weekend, videos of the 26-year-old Puerto Rican Latin trap and reggaeton singer filming in the streets of California’s Boyle Heights in flooded social media. He was spotted by fans doing various takes for an upcoming Cheetos commercial, and the cat was out of the bag. “I wasn’t expecting that,” he tells Billboard by phone. “The word got around and it was like a sold-out concert,” he jokes.

After teaming up with various brands this year including Crocs, Bad Bunny has now joined forces with Cheetos for its “Deja Tu Huella” campaign — a new multi-platform initiative designed to rally the next generation to leave their mark in their culture.

“This initiative is important because it’s the union of two brands, the commercials are amazing, and it’s an encouragement for the Latin community,” says Bad Bunny, whose real name is Benito Antonio Martínez Ocasio. “I feel proud because we are using our tools and the motivation to invite Latinos to leave their mark in what they love and to reach their goals whether it’s in music, sports, or the arts.”

Through “Deja Tu Huella,” Cheetos wants to celebrate and help lift up the Latino community.

“I’m leaving my mark in many ways,” Bunny continues. “For me, it’s important to leave my mark with my creations in music but also as a human being. My music has traveled far around the world and 100 percent in Spanish with my Puerto Rican slang. Wherever I go, in every interview, I let everyone know that I am Latino and Puerto Rican and I think that I have left that mark well placed in the whole world.”

But the partnership is more than just a campaign.

Cheetos, in collaboration with the singer’s Good Bunny Foundation, is giving back to the Hispanic community with a $500,000 commitment. This complements the recently announced PepsiCo and PepsiCo Foundation commitment to the Latino community with $170 million in support over five years to further build on its long-standing efforts to address racial inequality and create opportunity, according to an official press statement.

“It’s undeniable that Hispanic culture has shaped American pop culture. And it’s that culture that has inspired much of Cheetos initiatives in food, fashion, and entertainment,” said Marissa Solis, svp of marketing, Frito-Lay North America, in a statement. “On the heels of Hispanic Heritage Month, we’re proud to kick off a campaign that pays tribute to the Latinos who are pushing boundaries and rewriting the rules. And, we’ll have a lot of fun along the way when we see what Mr. Bunny and Mr. Chester has a store for fans this November.”

The Bad Bunny and Cheetos collaboration will be unveiled on Sunday, November 22 during the 2020 American Music Awards, where he’s a four-time nominee. As part of the AMAs partnership, Cheetos is also sponsoring the expansion of the Latin award categories including favorite male artist, favorite female artist, favorite album, and favorite song.

As for the “Yo Perreo Sola” singer’s favorite Cheetos flavor? “I like the ‘Flamin’ Hot Limón’ the most,” he concludes.

Bad Bunny Releases Epic “Yo Perreo Sola” Remix Featuring Ivy Queen & Nesi

Posted on October 26, 2020 by Tom Castaneda

Bad Bunny isn’t perreo-ing sola anymore…

The 26-year-old Puerto Rican Latin trap and reggaeton singer, rapper, and songwriter joined voices with Ivy Queen and Nesi to give a show-stopping performance of his smash single “Yo Perreo Sola” performance at the Billboard Music Awards earlier this month.

And now he’s premiering the remix to the hit song…

Bad Bunny brought out Nesi, who was already on the original version, and reggaetón icon Ivy Queen for the epic set that championed women, bringing together two generations of female artists in reggaetón.

“It’s important for me to champion women, but it should be important for everyone,” Bad Bunny tells Billboard exclusively. “With time you understand the power of your voice, and if I have the power to inspire and motivate people to listen to my music, then I can also motivate them to do positive things for society and defend women. It’s important for other artist to start doing the same and motivate their fans.”

The new version of “Yo Perreo Sola” stays true to its original version, but this one finds Ivy Queen taking on some of Bad Bunny’s verses for a more direct and impactful delivery of the song’s ultimate message: I don’t need a man — I can twerk alone.

It’s a message men should understand and respect. “This award goes to women around the world, especially Latin women and those from Puerto Rico,” Bad Bunny said as he accepted the top Latin artist award during the ceremony. “Without you, nothing would exist, not even reggaetón. So enough with the machista violence against women. This song has a social message about understanding that you can perrear [twerk], get educated and be respectful all at the same time. If she doesn’t want to dance with you, respect her — she can dance alone.”

Bad Bunny Takes Home Two Billboard Music Awards

Posted on October 15, 2020 by Tom Castaneda

Bad Bunny’s celebrating two big honors…

The 2020 Billboard Music Awards have been announced, with the Puerto Rican singer, rapper and songwriter taking home two awards.

Bad Bunny was named this year’s Top Latin Artist, the first win in the category of his career.

The “Yo Perreo Sola” singer also took home the Top Latin Album award for Oasis, his hit collaboration with J Balvin.

Bad Bunny had previously won two Billboard Music Awards.

Cardi B picked up the Top Rap Female Artist, the third straight win in a row in the category for the 28-year-old rap superstar.

Camila Cabello won the Top Collaboration award for “Señorita,” her chart-topping collab with Shawn Mendes.

Daddy Yankee took home the Top Latin Song prize for his hit single “Con Calma,” featuring Snow.

Here’s a look at the night’s big winners below:

ARTIST AWARDS

Top Artist: Post Malone
Top New Artist: Billie Eilish
Billboard Chart Achievement Award (Fan Voted): Harry Styles
Top Male Artist: Post Malone
Top Female Artist: Billie Eilish
Top Duo/Group: Jonas Brothers
Top Billboard 200 Artist: Post Malone
Top Hot 100 Artist: Post Malone
Top Streaming Songs Artist: Post Malone
Top Song Sales Artist: Lizzo
Top Radio Songs Artist: Jonas Brothers
Top Social Artist (Fan Voted): BTS
Top Touring Artist: P!nk
Top R&B Artist: Khalid
Top R&B Male Artist: Khalid
Top R&B Female Artist: Summer Walker
Top R&B Tour: Khalid
Top Rap Artist: Post Malone
Top Rap Male Artist: Post Malone
Top Rap Female Artist: Cardi B
Top Rap Tour: Post Malone
Top Country Artist: Luke Combs
Top Country Male Artist: Luke Combs
Top Country Female Artist: Maren Morris
Top Country Duo/Group: Dan + Shay
Top Country Tour: George Strait
Top Rock Artist: Panic! At The Disco
Top Rock Tour: Elton John
Top Latin Artist: Bad Bunny
Top Dance/Electronic Artist: The Chainsmokers
Top Christian Artist: Lauren Daigle
Top Gospel Artist: Kanye West

ALBUM AWARDS

Top Billboard 200 Album: Billie Eilish “When We All Fall Asleep, Where Do We Go?”
Top Soundtrack: “Frozen II”
Top R&B Album: Khalid “Free Spirit”
Top Rap Album: Post Malone “Hollywood’s Bleeding”
Top Country Album: Luke Combs “What You See Is What You Get”
Top Rock Album: Tool “Fear Inoculum”
Top Latin Album: J Balvin & Bad Bunny “Oasis”
Top Dance/Electronic Album: Marshmello “Marshmello: Fortnite Extended Set”
Top Christian Album: Kanye West “Jesus is King”
Top Gospel Album: Kanye West “Jesus is King”

SONG AWARDS

Top Hot 100 Song: Lil Nas X ft. Billy Ray Cyrus “Old Town Road”
Top Streaming Song: Lil Nas X ft. Billy Ray Cyrus “Old Town Road”
Top Selling Song: Lil Nas X ft. Billy Ray Cyrus “Old Town Road”
Top Radio Song: Jonas Brothers “Sucker”
Top Collaboration (Fan Voted): Shawn Mendes & Camila Cabello “Señorita”
Top R&B Song: Khalid “Talk”
Top Rap Song: Lil Nas X ft. Billy Ray Cyrus “Old Town Road”
Top Country Song: Dan + Shay with Justin Bieber “10,000 Hours”
Top Rock Song: Panic! At The Disco “Hey Look Ma, I Made It”
Top Latin Song: Daddy Yankee ft. Snow “Con Calma”
Top Dance/Electronic Song: Ellie Goulding x Diplo ft. Swae Lee “Close To Me”
Top Christian Song: For King & Country “God Only Knows”
Top Gospel Song: Kanye West “Follow God”

Bad Bunny Speaks Out on Racism, Poverty & More in Surprise New Single “Compositor del Año”

Posted on August 31, 2020 by Tom Castaneda

Bad Bunny is back… And, he’s using his music to send a message to the haters.

The 26-year-old Puerto Rican Latin trap and reggaeton singer, who was named Songwriter of the Year at this year’s ASCAP Latin Music Awards, has released the surprise single “Compositor del Año.”

The single addressed the social media chatter from people who questioned his win due to his sometimes explicit lyrics.

Via the track, Bad Bunny sends a message to his haters, saying there are more important issues going on in the world.

“They fight because they gave me composer of the year but not for what matters,” he belts in the song.

In the song, which has a Soundcloud link that ends in “f–k2020”), Bad Bunny opens up about the ongoing social issues affecting the United States, including racism, immigration, the importance of voting and more.

Sampling Little Richard’s 1955 classic “Tutti Frutti,” Bad Bunny’s 2-minute, 34-second song is a rap freestyle in which he first and foremost reminds fans that he went from an altar boy to a trap star. He then mentions the Black Lives Matter movement, saying, “It’s 2020 and racism is worse than COVID/ A black man with a gun, that’s a criminal, but if he’s white, they say that’s a hobby.”

“There are more important things than sitting down to criticize the achievements of an artist,” he continues, like encouraging the youth to vote.

“There are more important things like fighting for the rights of immigrants.”

At the end of the track, the “Yo Perreo Sola” singer expresses his dream to change the world and end poverty.

“But I can’t; it’s not my fault,” he says. “Before being born, all of this already existed. We only have to teach and learn, live and grow. Understand that we will always see something that will hurt us. To have faith, to believe that it is going to be possible.”

The song can be found on Amazon under the name Bad Bunsy.

Bad Bunny Returns to Social Media to Encourage Puerto Ricans to Register to Vote

Posted on August 24, 2020 by Tom Castaneda

Bad Bunny has returned from his social media hiatus with an importance message… Register to vote!

The 26-year-old Puerto Rican Latin trap and reggaeton singer, who is registered to vote in the upcoming presidential election, wants to make sure young voters in his native island are as well.

Making his grand return to social media since a three-month hiatus, the “Yo Perreo Sola” singer posted a photo of his electoral identification card along with a strong message encouraging voters to make their vote and voice count.

“Young people, you have until September 14 to get your electoral identification card to be able to vote November 3,” he wrote. “We are in a crucial moment in the history of our country and now more than ever, we have the power to change the course of Puerto Rico.”

He continued, “it’s time for a real change. Enough with the abuse coming from both parties that has PR tied up. Enough of the same thing over and over again. It’s time to make history. Get your ID and use it fearlessly.”

https://twitter.com/sanbenito/status/1296556329138561025

Pedro Tovar Debuts at No. 1 on Billboard’s Latin Songwriters Chart

Posted on July 31, 2020 by Tom Castaneda

Pedro Tovar is writing his way to the top…

The Mexican American singer and Eslabon Armado lead vocalist has debuted at No. 1 on Billboard‘s Latin Songwriters chart, due to nine writing credits on the latest Hot Latin Songs ranking dated August 1.

The tracks all appear on Eslabon Armado’s new LP Vibras de Noche, which debuted at No. 1 on the Top Latin Albums chart with 23,000 equivalent album units, according to Nielsen Music/MRC Data, earning the trio its first leader on the list.

Tovar is credited as the sole songwriter on all nine songs. He’s also credited as a co-producer on the tracks and debuts at No. 2 on the Latin Producers chart.

Of Tovar’s nine writing and producing credits on Hot Latin Songs, “Dame Tu Calor” leads at No. 5.

Here’s a look at the Tovar-penned songs on the chart:

Rank, Artist Billing, Title (producers in addition to Tovar)
No. 5, Eslabon Armado, “Dame Tu Calor” (Maurilio Pineda Jr.)
No. 15, Eslabon Armado, “Tal Vez” (Pineda Jr.)
No. 16, Eslabon Armado, “Con Tus Besos” (Edgar Jacobo)
No. 21, Eslabon Armado, “Sube Al Carro” (Pineda Jr.)
No. 22, Eslabon Armado, “Ganas Que Te Tengo” (Pineda Jr.)
No. 29, Eslabon Armado, “Donde Has Estado” (Pineda Jr.)
No. 37, Eslabon Armado, “La Trokita” (Pineda Jr.)
No. 46, Eslabon Armado, “Tu Cancion” (Pineda Jr.)
No. 47, Eslabon Armado, “24 Horas” (Pineda Jr.)

Tovar’s production partner Maurilio Pineda Jr. is credited as a co-producer on eight of the nine Armado tracks above, sparking the latter’s No. 3 arrival on the Latin Producers chart.

Meanwhile, Tainy logs his 40th week at No. 1 on Latin Producers, powered by eight production credits on the latest Hot Latin Songs chart. Bad Bunny‘s “Yo Perreo Sola” (co-produced with Subelo Neo and Bad Bunny) is tops among them at No. 3.

The weekly Latin Songwriters and Latin Producers charts are based on total points accrued by a songwriter and producer, respectively, for each attributed song that appears on the Hot Latin Songs chart; As with Billboard‘s yearly recaps, multiple writers or producers split points for each song equally (and the dividing of points will lead to occasional ties on rankings).

Bad Bunny Makes Playboy History with Digital Cover Appearance

Posted on July 8, 2020 by Tom Castaneda

Bad Bunny is real Playboy.

The 26-year-old Puerto Rican Latin trap and reggaeton singer and rapper has become Playboy’s first-ever digital cover star with two covers.

In the brand’s 66-year lifespan, Bad Bunny also becomes the only man, besides the late Hugh Hefner, to appear solo on the cover.

In a story dubbed “Bad Bunny Is Not Playing God,” the “Yo Perreo Sola” singer opens up about his career and his surprise 2020 albums,

including the success of his second album “Yo Hago Lo Que Me Da La Gana,” which shot to No.2 on the Billboard 200 chart, and became the highest-charting all-Spanish language album of all time, with tracks that tackle sexism head-on.

“The music industry and society in general (treat women) like they’re nothing,” he is quoted as saying. “Women are human beings and deserve respect and the same treatment as anybody else.”

And he opens up about being a queer ally in the world of reggaeton and Latin hip-hop.

“I do all of this and I’m not even sure what I cause,” he admitted. “It’s not until someone comes up to me and tells me, ‘Man, thank you,’ that I realize the impact.”

Of sex, Bad Bunny told Playboy it’s a “giant world.”

“Everyone is free to see it as they want and do it with whoever they want, however they want, with infinite possibilities. In the end, we are human beings. Everybody feels, everybody falls in love with whoever they’re meant to,” he expressed.

Shot in Miami before the global pandemic hit by STILLZ, the cover story’s original photos show Bad Bunny dressed as a Greek God with his nails on fleek and bedazzled with the iconic Playboy bunny logo.

Click here to read the full story.

The digital feature comes amid significant changes at Playboy. In March, the magazine announced it would suspend its US print edition for the rest of the year, citing “disruption” in production and supply chains caused by the coronavirus pandemic.

Bad Bunny Teams Up with Spotify for Fashion Forward “Yo Hago Lo Que Me Da La Gana” Lookbook

Posted on February 29, 2020 by Tom Castaneda

Bad Bunny’s got the look(book)…

The 25-year-old Puerto Rican Latin trap and reggaeton singer has joined forces with Spotify to give fans a look at his upcoming third studio album ahead of its release on Saturday.

Titled Yo Hago Lo Que Me Da La Gana, Bad Bunny and the digital music service app developed a lookbook with different styles, sets and images that speak to five songs and musical storylines from the album.

Throughout the avant-garde looks, Bunny plays with androgynous and gender-bending styles, wearing extravagant jewelry, skirts, dresses and more.

“When you feel good with yourself and know who you are deep down, you can wear what you want to because others will know exactly who you are too, regardless of what you have on,” he said in an official statement. “I guess I’m unconsciously breaking all the rules, and not, at the same time. I don’t play by any rules, so in that sense, let those that want to be shocked to be shocked.”

Mixing his unique musical and fashion styles, the lookbook includes a romantic Bad Bunny for his Sech-assisted track “Ignorantes,” an old-school perreovibe for his track “Bichiyal,” an empowered Bad Bunny for “Yo Perreo Sola,” a rock-meets-trap look for “Hablamos Mañana,” and an emotional boy for his track “Si Veo A Tu Mama.”

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