Gente de Zona Earns First No. 1 in Five Years on Billboard Tropical Airplay Chart with “Soy Yo,” Featuring Wisin & Don Omar

Gente de Zona has made a triumphant return to the top of the Billboard Tropical Airplay chart…

Soy Yo,” the first collaboration between the Cuban reggaeton duo comprised of musicians Alexander Delgado and Randy Malcom, Wisin and Don Omar, has reached the summit of the Tropical Airplay chart dated July 9.

Gente de Zona“Soy Yo” tops the list with a 17% increase in audience impressions, to 8.03 million, earned in the U.S. in the week ending July 3, according to Luminate (rising 2-1).

It trades places with Prince Royce and Maria Becerra’s “Te Espero” after its four-nonconsecutive-week reign (with 5.8 million impressions and a 24% dip).

“Soy Yo” becomes the first No. 1 for Gente de Zona in over five years, since “La Mala y La Buena,” with Alex Sensation, placed the Cubans in the penthouse in February 2017 for two weeks.

In between, the duo scored 20 entries — among those, a collection of 10 top 10s — including “A Mi Manera,” with Dale Pututi, Jacob Forever, featuring Baby Lores, Eddy K, Los 4, El Chacal, El Micha, El Chulo, which debuts at No. 24 on the current chart.

Don Omar and Wisin, meanwhile, clock their 10th and fifth champ, respectively.

For Don Omar, “Soy Yo” grants him a second No. 1 via his new label Saban Music after a more than eight-year hiatus on the chart. Prior to the nine-week champ “Se Menea,” with Nio García (December 2021), Don Omar scored eight chart-toppers, his last one in April 2021 (“Dutty Love,” with Natti Natasha).

Here’s a recap of Don Omar’s No. 1s on Tropical Airplay:

Peak Date, Title, Artists (if other than Don Omar)

Aug. 20, 2005, “Reggaetón Latino”
Sept. 10, 2005, “Ella y Yo,” Aventura featuring Don Omar (two weeks atop)
July 1, 2006, “Angelito VI” (two weeks)
Dec. 16, 2006, “Los Hombres Tienen La Culpa,” with Gilberto Santa Rosa (two weeks)
May 5, 2007, “Nunca Había Llorado Así,” with Victor Manuelle
Nov. 13, 2010, “Danza Kuduro,” Don Omar & Lucenzo (18 weeks at No. 1)
July 23, 2011, “Taboo” (three weeks)
April 7, 2012, “Dutty Love,” featuring Natti Natasha
Dec. 25, 2021, “Se Menea,” with Nio García (nine weeks)
July 9, “Soy Yo,” with Wisin & Gente de Zona

“Soy Yo’s” coronation returns Saban Music to the top of Tropical Airplay. As previously mentioned, the label’s first win through Don Omar, arrived with “Se Menea’s” nine-week reign starting Dec. 25, 2021. The tribute to the late Celia Cruz, “El Carnaval de Celia: A Tribute (La Vida Es Un Carnaval/ La Negra Tiene…)” by Kyen?Es? saw the label at the summit for the first time in September 2020.

Elsewhere, “Soy Yo” continues forward progress on the all-genre Latin Airplay chart through a 7-4 climb; the highest Gente de Zona has ranked since its featured role in Chyno Miranda’s “Quédate Conmigo,” which also features Wisin (No. 7 high, 2017).

Ozuna Launching New Caribbean Music Festival “Ozuna Fest Bahamas”

Ozuna is inviting you to experience the Bahama breeze and his music…

The 29-year-old Puerto Rican Latin trap and reggaeton singer has announced the debut of his Ozuna Fest Bahamas.

Ozuna

The festival is being launched in partnership with travel company Pollen.

Taking place from December 2-6 at Atlantis Bahamas, the festival will include full resort accommodations, pool parties, exclusive club events, and many more activities.

Besides headliner Ozuna, the confirmed lineup is Alex Sensation, Blessd, Caleb Calloway, Dimelo Flow, DJ Adoni, Emilia, Jhay Cortez, Lunay, Major Lazer, Sound System, Mora, Sech, and Tiago PZK.

 

For tickets and more information, click here.

Marc Anthony to Perform “One Night Only” Livestream Concert in April

Marc Anthony is ready to perform in your living room…

The 52-year-old New York-born Puerto Rican singer/songwriter, one of the world’s top touring acts, will perform a single livestream concert that’ll be promoted and marketed for global consumption.

Marc Anthony

One Night Only, set to stream on April 17, is expected to be seen by over 100,000 fans worldwide, according to organizers.

One Night Only will feature Marc Anthony performing a full-length show accompanied by his full band of 20-plus musicians and featuring “surprises.” The show will be produced by Magnus Studios, a division of Magnus, Marc Anthony’s sports and entertainment company.

Worldwide marketing efforts will be led by Loud & Live, the Miami-based entertainment, marketing, media & live events company. Video and film director Carlos Perez will direct the special, which will stream from Miami.

It’s the first livestream by a major artist since the shut down of major touring last year due to the coronavirus pandemic. Big names like J Balvin, Ricardo Montaner and most recently, Fito Páez, have played major livestreams.

But Anthony’s show seems poised to become the largest ticketed Latin livestream, thanks to the mix of the artist’s strong live appeal coupled with a massive marketing and promotion effort that includes both local and international efforts.

“Our goal is to make this the biggest Latin global livestream to date,” says Nelson Alabareda, CEO of Loud & Live. “Marc is a huge ticket seller and a guy who sells out everywhere he goes. But can only do 100 shows a year. How do his fans [in far-flung places] see him?”

“The first thing we did was an analysis of social media to really understand where those Marc fans are,” adds Albareda, whose company counts marketing as one of its biggest strengths.

According to Albareda, ticket prices will hover in the $20-$40 range in all territories. For those seeking a plus, there will be an after party hosted by Alex Sensation with an added bump to the ticket price.

“We think this is going to be an historic moment for a legendary artist,” says Michel Vega, co-founder and CEO of Magnus. “It’s a love letter from Marc to his fans after not performing for nearly a year.”

Cardi B to Perform at the VEWTOPIA Music Festival During Super Bowl Week

Cardi Bis headed to Miami for the Super Bowl festivities…

The 27-year-old half-Dominican American rap superstar will perform at the VEWTOPIA Music Festival during Super Bowl week in Miami, VEW Live! has confirmed.

Cardi B

Cardi B joins a lineup that includes Chris BrownMigosDaBabyNicky JamDJ KhaledGunnaMegan Thee StallionBurna BoyRemaAlex SensationJeremihTy Dolla $ignKoffeeDaniLeighSatoriShenseeaAfro BKid CapriSquashSafaree and Kali Cass.

VEW Live! announced in December that the acts will make up the inaugural VEWTOPIA Music Festival, which takes place January 31-February 1 at Marlins Park.

Vewtopia

Super Bowl 54 will take place on February 2 at Hard Rock Stadium in Miami Gardens, Florida. Shakira and Jennifer Lopez will headline the halftime show.

La Mega 97.9’s Alex Sensation Signs with Magnus Talent Agency

Alex Sensation has new representation…

The Colombian DJ, who hosts two programs on SBSLa Mega 97.9 FM, the most-listened-to station in New York City, has signed with Magnus Talent Agency for exclusive booking.

Alex Sensation

Alex Sensation’s performances as a recording artist and DJ (as well as other public appearances) will now be handled by Magnus in the national and international markets.

He’s the latest addition to MTA, which was launched in January as a division of Magnus Media, the entertainment company founded by Marc Anthony.

He joins a roster that already includes Gente de Zona, Motiff, Nacho, Il Volo for Latin America and, Anthony, among other acts.

“I’m very grateful to Marc and his team for making me feel at home and for being part of an exciting new chapter in my career,” said Sensation in a statement.

The Colombian-born DJ is also signed as a recording artist with In-Tu-Linea, the indie label distributed by UMLE, and is slated to release a solo album soon.

Magnus was launched in early 2015 and aside from its talent agency, also includes a label, management, publishing, merchandising and distribution divisions. MTA is run directly by Michel Vega, Magnus’ CEO, who as the longtime former head of Latin music at WME booked some of Latin music’s premiere acts for years.

“Opening an agency made complete sense to us as part of our overall portfolio,” Vega told Billboard. “And we absolutely want to grow. This is a big focus of ours.”

Alex Sensation Earns His Second No. 1 on Billboard’s Tropical Songs Chart with “La Mala y La Buena”

Alex Sensation is the leader of the pack…

The Colombian radio DJ, whose real name is Javier Alexander Salazar, has earned his second No. 1 on Billboard’s Tropical Songs chart.

Alex Sensation

It’s Alex Sensation’s first chart-topper as a lead act, as “La Mala y La Buena,” with Gente de Zona, steps 2-1 in its 13th frame.

He hosts daily programs on New York City’s La Mega 97.9 FM

Notably, La Mega 97.9 FM (WSKQ) contributes 26 percent of the overall weekly audience points that push the song to No. 1, while sister-station WXDJ Miami (a fellow Spanish Broadcasting System station) championed the song with 79 spins.

In November 2012, the song Balada (Tche Tcherere Tche Tche) became the number one song on the Billboard’s Tropical Song list, a track by Gusttavo Lima that featured Alex Sensation, as well as Pitbull.

Over his career, Alex Sensation has received an ACE Award from the Association of Latin Entertainment Critics, the Global Spin Award, and the Latin Mix Award.

Farruko to Participate in Billboard’s New Latin Urban Movement” Panel

Farruko is celebrating the new Latin urban movement…

The 23-year-old Puerto Rican reggaeton singer-songwriter, whose real name is Carlos Efrén Reyes Rosado, will join J Balvin, Nicky Jam, Justin Quiles and Plan B at the “New Latin Urban Movement” panel discussion taking place during the Billboard Latin Music conference on Wednesday, April 29.

Farruko

The session will be moderated by Alex Sensation, the well-known New York radio personality and DJ who’s been a trend-setter for Latin dance and urban music in the U.S.

The panel brings together a new generation of names in urban Latin music who have performed phenomenally well on the charts in the past year.

Farruko, the featured act on “6 AM,” who as a solo act has also remained a fixture on the charts. Farruko’s current single, “Lejos De Aquí” is currently No. 4 on Billboard‘s Latin Rhythm Airplay chart while his album Los Menores (Venevision) debuted at No. 1 on Billboard‘s Top Latin Albums chart.

J Balvin’s single “6 AM” spent 10 weeks at No. 1 on the Latin Rhythm Airplay chart in 2014. His follow-up, “Ay Vamos,” spent 16 weeks at No. 1 on the same chart. Balvin has been touring with Enrique Iglesias and Pitbullsince last year and is a 12-time finalist for the Billboard Latin Music Awards.

Nicky Jam, the most senior of the panelists, has returned to the charts after a hiatus of many years, armed with new music and a new Colombian production team.  Earlier this month, after multiple forays into the charts, he signed with Sony Music U.S. Latin.

Meantime, New York-based duo Plan B took back old-school reggaeton to the top of the charts last year with their album Love & Sex, which reached No. 1 on Billboard’s Top Latin Albums chart. Rounding off the panel is newcomer Justin Quiles, who made it onto the Billboard charts for the first time last year, with his single “Maria,” charting on Billboard’s Latin Rhythm Airplay chart, Tropical and Pop Airplay charts.

The Billboard Latin Music Conference will take place April 27-29 at the Ritz Carlton in Miami Beach. To register for the Billboard Latin Music conference, visit BillboardLatinConference.com.

Vega to Be Honored at This Year’s El Megaton Mundial de Polito Vega Show

This upcoming Hispanic Heritage Month, Polito Vega will have extra reason to celebrate.

The 76-year-old Puerto Rican radio personality, El Rey de la Radio in New York, will be honored on September 21 during a concert at Madison Square Garden featuring performances by some of the biggest names in entertainment, including Juan Luis Guerra, Don Omar, Chayanne and Carlos Vives.

Polito Vega

El Megaton Mundial de Polito Vega show, presented by MEGA 97.9 FM, will celebrate Vega’s 30 years of service to the Hispanic community in a showcase that will also feature J’Martin, Don Miguelo, Alex Sensation, DJ Lobo and DJ Aneudy.

The third edition of this concert will celebrate a career arc that spans more than five decades for Vega, who moved to New York in 1952 to work in radio and went on to have major influence in Latin music across the U.S.

“It’s a great pleasure and honor to have a celebration this summer in New York with major artists,” said Lucas Piña, senior VP, SBS Entertainment, the company producing the event.

Vega has for decades been a popular personality on radio and has beat the competition consistently through Mega 97.9FM and AMOR 93.1FM.

Tickets are on sale through Ticketmaster.

Hispanic Heritage Month runs from September 15 to October 15.