Myke Towers Returns to His Roots in Third Studio Album “Lyke Myke”

Myke Towers is giving fans something to lyke

The 27-year-old Puerto Rican rapper, singer and songwriter has released his third studio album Lyke Mike.

Myke Towers

On the opening track, Towers drops a dramatic trap where he simply tells his haters: “Look at me now.”

Lyke Mike, an ode to basketball, el barrio and, his biggest inspiration, Michael Jordan, is a comeback to the sound and lyrics that made Towers a household name: the underground rap scene.

Myke Towers, Lyke Myke

An ultra-personal production, with an album cover in the front of his childhood home in Puerto Rico, Towers narrates his struggles and successes as heard in “Cuando Me Ven,” “Joven Leyenda,” “Roncarme,” “Niveles” and “Maldita Envidia,” to name a few.

Unlike his sophomore set Easy Money Baby, which debuted at No. 1 on Billboard‘s Top Latin Albums chart, Lyke Mike steps away from commercial reggaeton and Latin R&B sounds and navigates the roots: hip-hop, trap, and drill.

“The lyrics I wrote come with the same amount of heart I put into them when I first started on this journey,” Towers expressed in a statement.

Collaborations on Lyke Mike include Mikey Woodz, Ñengo Flow, Jon Z and Sahir.

Cash Money Records Signs Luis Armando as First Artist in New Latin Division

Luis Armando is makin’ (cash) money moves…

Cash Money Records has officially announced the creation of a Latin music division with the launch of the Puerto Rican emerging artist.

Luis Armando

Cash Money was founded by brothers Bryan “Birdman” Williams and Ronald “Slim” Williams in 1992. The new Latin division is a joint venture with Taste Music Group and major label support from Republic Records and Universal Music Latin.

“Urban Latin music is taking a similar course as we saw with Hip Hop during the 80s and 90s as it grew, evolved and fought to be accepted in the mainstream,” says Slim.

“It’s not just reggaeton anymore, it’s now evolving its subgenres (such as Latin Trap) and making them popular culture. At Cash Money we saw all that from the start in Hip Hop and we’re excited to adapt our lessons in helping develop Latin talent that also stands grounded in the Hip Hop world from day 1. With the guidance of various long-time Latin music experts such as Carlos Rivas, who is Cash Money’s Latin A&R, as well as our counterparts at Republic and Universal Latin we’re excited to venture into this new space as a label.”

As one of Hip-Hop’s reputable record labels, Cash Money has been home to some of the industry’s biggest names including DrakeLil’ Wayne, and Nicki Minaj. Now, the label believes it can transfer its know-how to the Latin market.

“Slim and Baby have the ability to spot talent like no other, they’ve proven that for many years,” Vernon Brown, Cash Money’s long-time attorney, and business manager, tells Billboard. “There’s a big confidence and commitment behind anything they touch. I think the ability to now bring Latin artists and see the merge is only going to be a positive result for any artist.”

Luis Armando, who was raised in Ohio, is the label’s first-ever recording Latin artist, making his debut with “Chica Mala” in collaboration with reggaeton veteran Ñengo Flow.

“We want our artists to be consistent, talented, and ready to work,” Slim says. “Someone who has that passion and drive and a vision of how great they want to be. If they’ve got that attitude, we’ll give it a shot. We believe in the new talents. Luis Armando is our first, but we’re excited to discover and help develop more talent as we move forward.”

The melodic urban fusions with tropical rhythms heard in “Chica Mala” puts Armando’s fresh musical proposal in the forefront.

Darell Releases Sophomore Album “LVV the Real Rondon”

Darell is bringing the real

Four years after releasing his debut album La Verdadera Vuelta, the Puerto Rican rapper, singer and songwriter returns with his sophomore set titled LVV the Real Rondon.

Darell

Featuring 16 tracks, the album kicks off with “Un Barrio,” a mambo-infused trap song that tells the story of Darell’s upbringing. “From the hood, that’s where I’m from,” the lyrics go. Songs like “Bandolero,” “LVV En Su Piel” and “Llorando” bring to the forefront a Latin trap and hip-hop-heavy production.

In his Kiko El Crazy-assisted track “Dinero Facil,” Darell experiments with dembow melodies, and on “Billetes de 100” with Gerardo Ortiz, he doesn’t shy away from experimenting with artists of other genres.

LVV the Real Rondon includes collaborations with Miky Woodz, Pablo Chill-E, Juanka, Ñengo Flow, KEVVO, De La Ghetto and Young Hollywood.

Bad Bunny Releases New Album “YHLQMDLG”

Bad Bunnyis doing whatever he wants, including releasing a new surprise album…

The 25-year-old Puerto Rican Latin trap and reggaeton singer released YHLQMDLG, which stands for “Yo hago lo que me da la gana,” on Saturday at midnight.

Bad Bunny

The title is a testament to what Bad Bunny’s fans love about him. From redefining men’s fashion to his outspokenness about Puerto Rican politics, Bad Bunny has always stayed true to himself.

“My job is what I’m passionate about. I simply do what fulfills me,” Bad Bunny told Entertainment Tonight, ahead of the album drop. “I try to please people. I try to please myself.”

The sprawling 20-track album includes an all-star lineup of guest stars, including Daddy YankeeÑengo FlowSech and Jowell y Randy— as well as uncredited vocals by ArcángelAnuel AA and Myke Towers. The song “Bichiyal” also features a surprise comeback from Puerto Rican cult favorite, Yaviah.

Said Bad Bunny of the new album on Twitter Friday afternoon: “Les recomiendo que esta noche se reunan con sus amistades y seres queridos, compren cervezas, tengan el surtido correcto para toda la noche y la pasen cabrón escuchando mi álbum.” In short, the album goes down best with a few beers and your best buddies.

Bad Bunny’s star has been on the meteoric rise since 2018. After he dropped his debut album X 100pre, which won best urban music album at the Latin Grammys, he released an album with J Balvin the very next year, Oasis.