Tiago PZK Signs Recording Deal with Warner Music Latina, via Partnership with Grand Move Records

Tiago PZK has a new recording deal…

The 20-year-old soulful Argentine singer and rapper, who has already placed three songs on the Billboard Global Excl U.S. chart, has signed a recording deal with Warner Music Latina, via a partnership with indie Grand Move Records.

Tiago PZK

Tiago PZK, whose real name is Tiago Uriel Pacheco, uses the suffix PZK in honor of his freestyle crew in Argentina, but his music defies categorization, often shifting from R&B and pop to rap.

Moreover, instead of resorting to the sexually explicit lyrics that define so many reggaetón hits today, Tiago’s themes lean more toward love and loss and his own journey from the housing projects of Buenos Aires to nascent fame.

His breakout single “Sola,” for example, talks about his childhood and his mother’s abuse at the hands of his father.

Tiago PZK’s signing to Warner makes him the youngest in a string of urban-leaning acts defining a new Argentina music scene that includes acts like Nicki Nicole, Duki, Maria Becerra, Cazzu and Paulo Londra who are making waves internationally.

News of his deal coincides with this week’s release of the remix of “Entre Nosotros” with fellow Argentines Killah, Nicki Nicole and Maria Becerra.

The original track alongside Killah, which has garnered more than 212 million views on YouTube, was No 1 on Argentina’s Billboard charts entered the Billboard Global Excl. U.S. chart last year. The remix is this week’s highest entry on Spotify’s Top Songs Global chart at No. 44.

“For me, having signed with Warner was a very big step professionally; it is good to be able to enlarge the team and know that much bigger projects are coming with the support of a company full of good and hardworking people, willing to give it their all in order for us to take the world ahead. I am very happy and grateful,” said Tiago PZK.

Tiago began gaining notoriety around 2016 with his participation in local rap battles in Argentina and his self-released track, “Andamo en la Cima.” In 2019, he signed to indie SyP Recors in Argentina, eventually catching the eye of concert promoter Phil Rodriguez, the CEO of Move Concerts, one of Latin America’s biggest indie promoters. Rodriguez signed Tiago to management and to his new Grand Move Records label.

Moving to a major label was the next step for an act with increasing international traction. Alejandro Duque, president of Warner Music Latina, set his sights on Tiago since he was appointed to his post in mid 2021. Now, the new deal includes both future and past works.

“He is a young artist with a great ambition and a natural talent,” Duque said in a statement. “His lyrics resonate with a massive audience. At his young age and short musical career Tiago PZK, has managed to make his music known not only in Argentina but has placed several of his singles on the Billboard and Spotify Global 200 Charts. Our goal at Warner is to lead Tiago PZK to conquer the world and become a global superstar.”

“Our decision to close with Warner Latin was not taken lightly,” says Rodríguez, a veteran executive who has worked in some capacity with most Latin industry leaders. “The deal closer was the enthusiasm and commitment that Alejandro Duque and the Warner Latina team transmitted to us at every step on the negotiations. Tiago PZK is a unique and amazing artist that truly is “the real deal.”

Last year, Tiago signed a publishing deal with Sony Music Publishing Latin America.

Mala Rodriguez to Perform During the Virtual Edition of the Latin Alternative Music Conference

Mala Rodriguez is offering a special alternative for people stuck at home during this coronavirus pandemic.

The 41-year-old Spanish Latin Grammy-winning rapper will take this in this year’s Latin Alternative Music Conference, which will be held live online.

Mala Rodriguez

This year, the annual Latin Alternative Music Conference will officially kick off on Tuesday, June 9 withg a variety of virtual industry panels, workshops and showcases that will live.

Amid the global COVID-19 pandemic and as the nation begins to reopen gradually, the LAMC‘s five-day virtual conference includes timely panels like “The Future of Touring” with panelists Jordi Puig (OCESA), Phil Rodriguez (Move Concerts) and Sebastian De la Barra (Lotus Producciones).

And, “Mental Health and the Creative Community” presented by MusiCares and the Latin Grammys featuring Carla MorrisonKany GarcíaAna Tijoux and Guaynaa.

LAMC’s Talks with Billboard Latin will feature Leila Cobo‘s fireside chats with Walter Kolm and ChocQuibTown‘s GloriaGoyo” Martínez.’

Rodriguez will perform on June 9 as part of peermusic‘s showcase. Other participating artists include Thee SinseersGaby Moreno and Lido Pimienta.

Francisca ValenzuelaTatiana HazelLos Caligaris, among others will perform during the LAMC. 

On closing night, LAMC will celebrate Pride Month with performances by Kany García, MabilandCirco and Javiera Mena.

“Providing a forum to discuss the issues we face and the potential solutions that lie ahead is key as we look towards the future,” LAMC founder Tomas Cookman said in a previous statement. “Although the days ahead may be slightly different for a time, we should always keep in mind there is very much a future as music is a human and global emotion. We are lending our hand by making the conference free for all and having a team of professionals join us in making sure the LAMC experience is as informative and technologically seamless as can be.”

Check out the full schedule on the LAMC website.

Fifth Harmony Taking Latin America By Storm

Lauren Jauregui, Camila Cabello and Ally Brooke Hernandez are taking South America by storm…

The Latina singers and their fellow Fifth Harmony members have launched a well-crafted tour through South American that is slowly but surely building on the all-girl group’s growing Latin American appeal, taking them to Peru (June 22), Chile (June 24), Argentina (June 25) and, most prominently, Brazil, where they’ll play shows in five cities.

Fifth Harmony

“They’ve been stronger than we projected,” admits MOVE Concerts CEO Phil Rodriguez, who first brought Fifth Harmony to Latin America in 2014, when they played the Z Festival in Sao Paulo and Brasilia.

At that point, the group wasn’t even the festival opener; Austin Mahone was. Less than two years later, Fifth Harmony is almost selling out arenas.

“Sao Palo and Rio blew up immediately,” Rodriguez says. “They sold out in two, three days. In Chile, we originally put out 4,000 tickets [at Arena Movistar] and had to double the capacity.”

The tour was built on the success of those 2014 Brazilian dates, coupled with Sony’s push behind “Work From Home.”

Lima, Santiago and Buenos Aires were all brand-new markets for Fifth Harmony, as will be the Brazilian cities of Curitiba and Porto Alegre. To date, four out of eight Fifth Harmony shows are sell-outs, with most of them taking place at venues with a capacity of 4,500 to 5,500, except for Chile and Sao Paulo (7,500).

And while the quick sales did surprise Rodriguez, overall he expected good results.

“South America has always been a strong adolescent market,” says Rodriguez, who recently presented shows by Justin Bieber. In Argentina, for example, one of the strongest radio stations in the market is Radio Disney.

Beyond mainstream media, Fifth Harmony is an almost permanent Twitter trending topic in every market they touch. By 3 p.m. on Monday (June 27), for example, #5HnoBrasil (Fifth Harmony in Brazil), was the country’s top trending topic, with over half a million tweets.

#Welcometobrazilcamila — in reference to 5H’s Camila Cabello — was also a trending topic with over 10,000 mentions.

“Fifth Harmony is a classic case of an artist investing in the region and having management, agency, label and promoter work together to grow their market,” says Rodriguez.