After releasing a handful of singles throughout the year, the 24-year-old Argentine rapper and singer has officially released his highly anticipated album aptly titled Back to the Game.
The 16-track set marks Londra’s first album in three years, following his debut album Homerun (2019), which debuted and peaked at No. 12 on Top Latin Albums.
In his first album, Londra leaned more on his core urban sound using elements of trap, freestyle, dembow, hip-hop and reggaeton. This time around, while he stays true to his essence with a cheeky reggaeton single (“A Veces,” a collaboration with Feid), he also dabbles in punk rock (“Nublado” featuring Travis Barker) and R&B (“Noche de Novela” with Ed Sheeran).
“I’m back,” he wrote on social media. “This is from Paulo to those who’ve always been there, since when I would go to the plaza in Joaco to crossing paths for the second time with Ed Sheeran. As long as one follows their passion, no one can stop you. If you ever felt empty but today you want the people around you to smile or have fun, welcome to the club.”
Earlier this year, Londra officially announced his comeback after forging a new partnership with Warner Music Latin, which marked a new phase for his career.
He marked his grand return to music, dropping one of his punk-rock anthems “Plan A” in March, his first single in three years, with which he previewed the new album and presented a fresh new sound for the artist. Since, he’s released other singles such as “Chance,” “Julieta,” “Party En El Barrio” and “Luces.”
The eclectic, star-studded set also features collaborations with artists like Timbaland, Duki and LIT Killah.
The 45-year-old Colombian superstar and Rauw Alejandro have logged a second week at No. 1 on the Billboard Argentina Hot 100 chart as “Te Felicito” holds atop the June 25-dated ranking.
It’s the third collaborative title to rule at least two weeks in 2022, after “Entre Nosotros,” by Tiago PZK, Lit Killah, Nickie Nicole and Maria Becerra, which topped the ranking for nine weeks this year (16 overall), and Paulo Londra and Bizarrap’s “Paulo Londra” Bzrp Music Sessions, Vol. 23” (two weeks).
Meanwhile, Bad Bunny joins a selective group of artists who have placed four simultaneous titles in the survey’s top 10 as “Moscow Mule” rebounds 13-10, one spot below its prior No. 9 peak (May 21-28-dated rankings). The Puerto Rican’s three other top 10 titles include “Me Porto Bonito” at No. 4, “Ojitos Lindos,” which lifts 6-5, and “Titi Me Preguntó” moving up 7-6.
Here’s a look at the artist scoreboard with most simultaneous top 10 titles on the chart:
The 24-year-old Argentine rapper and singer-songwriter has released the new single “Nublado” via Warner Music Latina.
It’s his latest single release under his new deal with Warner Music Latina.
This time around, he places all bets on a pop-rock track to stand out from a crowded field of releases. Showcasing his chameleonic ability to dabble in multiple genres, including R&B and trap, “Nublado” narrates a heartbreak story and accepting that it’s time to move on.
“I’m happy to share my new projects and music with my fans and the world!” Londra expressed in a statement. “Joining Warner Chappell is a huge honor and I’m confident that with our shared vision we’ll accomplish great things.”
Londra returned in March after a two-year hiatus with his infectious punk song “Plan A,” which scored him his first No. 1 debut on the Billboard Argentina Hot 100 chart. He secured another No. 1 hit on that chart in May with his Bizarrap-assisted “Bzrp Music Sessions, Vol. 23.”
“Paulo’s unique sound is taking the world by storm,” added Gustavo Menéndez, president, Latin America & U.S. Latin, WCM. “He’s not only influencing the Latin American scene but also seeing mainstream success with each new release and collaboration. We’re very proud to welcome him to our Warner Chappell family and support this exciting next phase of his journey.”
For Ignacio Amato, Londra’s manager, the artist “continues to further consolidate his global status and has become one of the most versatile and prominent artists in the Latin urban genre.”
Londra — who has collaborated with Ed Sheeran, Becky G and more — has a total of three entries on Billboard’s Hot Latin Songs and two on Latin Airplay, including his banger “Adan y Eva.” His freshman album, Homerun, debuted and peaked at No. 12 on Top Latin Albums in 2019 and at No. 10 on Latin Rhythm Albums, earning a combined 185,000 equivalent album units and 332 million on-demand song streams in the U.S., according to Luminate.
“With a new team for this new stage, Paulo is back stronger than ever, and undoubtedly, the best is yet to come!” Amato added.
The 23-year-old Argentine rapper and singer has signed a new agreement with Warner Music Latina, according to Billboard.
Londra’s deal, signed at the company’s Miami Beach headquarters with Londra’s family, team, and the label’s president, Alejandro Duque, in attendance, will focus on the artist’s upcoming releases and musical expansion.
“I’m happy for this new phase,” Londra, who last released music in 2019, expressed in a press statement. “I waited and went through a lot to be able to do what I love. I’ve gone through the bad times, now it’s time for the good times, that’s why I’ve started to enjoy it.”
In November 2021, Londra settled a two-year legal battle with Cristian Salazar and producer Daniel Oviedo (Ovy on the Drums), with whom he co-founded Big Ligas in 2018. During the course of the term, Big Ligas entered a $3 million licensing deal with Warner Music Latina in January 2019. After filing dueling lawsuits in 2020, Big Ligas and Paulo Londra amicably resolved their differences in a Miami courtroom.
“We are thrilled that Paulo has chosen us for this new phase,” Duque, president of Warner Music Latin America added. “Paulo has been at the forefront since the beginning of his career and has captivated global audiences with his music. We are convinced that Paulo’s best is yet to come and we are proud to be part of this moment and together, take Paulo Londra’s music to the global scene.”
On the Billboard charts, the pioneer of the Argentine urban movement and former Billboard Latin Artist on the Rise has a total of three entries on Hot Latin Songs and two on Latin Airplay, including his banger “Adan y Eva.”
His freshman album Homerun debuted and peaked at No. 12 on Top Latin Albums in 2019 and at No. 10 on Latin Rhythm Albums, earning a combined 185,000 equivalent albums units and 332 million on-demand song streams in the U.S., according to MRC Data.
Londra has collaborated with artists like Ed Sheeran, Becky G, De La Ghetto, A Boogie wit da Hoodie, and many more.
The 20-year-old soulful Argentine singer and rapper, who has already placed three songs on the Billboard Global Excl U.S. chart, has signed a recording deal with Warner Music Latina, via a partnership with indie Grand Move Records.
Tiago PZK, whose real name is Tiago Uriel Pacheco, uses the suffix PZK in honor of his freestyle crew in Argentina, but his music defies categorization, often shifting from R&B and pop to rap.
Moreover, instead of resorting to the sexually explicit lyrics that define so many reggaetón hits today, Tiago’s themes lean more toward love and loss and his own journey from the housing projects of Buenos Aires to nascent fame.
His breakout single “Sola,” for example, talks about his childhood and his mother’s abuse at the hands of his father.
Tiago PZK’s signing to Warner makes him the youngest in a string of urban-leaning acts defining a new Argentina music scene that includes acts like Nicki Nicole, Duki, Maria Becerra, Cazzu and Paulo Londra who are making waves internationally.
The original track alongside Killah, which has garnered more than 212 million views on YouTube, was No 1 on Argentina’s Billboard charts entered the Billboard Global Excl. U.S. chart last year. The remix is this week’s highest entry on Spotify’s Top Songs Global chart at No. 44.
“For me, having signed with Warner was a very big step professionally; it is good to be able to enlarge the team and know that much bigger projects are coming with the support of a company full of good and hardworking people, willing to give it their all in order for us to take the world ahead. I am very happy and grateful,” said Tiago PZK.
Tiago began gaining notoriety around 2016 with his participation in local rap battles in Argentina and his self-released track, “Andamo en la Cima.” In 2019, he signed to indie SyP Recors in Argentina, eventually catching the eye of concert promoter Phil Rodriguez, the CEO of Move Concerts, one of Latin America’s biggest indie promoters. Rodriguez signed Tiago to management and to his new Grand Move Records label.
Moving to a major label was the next step for an act with increasing international traction. Alejandro Duque, president of Warner Music Latina, set his sights on Tiago since he was appointed to his post in mid 2021. Now, the new deal includes both future and past works.
“He is a young artist with a great ambition and a natural talent,” Duque said in a statement. “His lyrics resonate with a massive audience. At his young age and short musical career Tiago PZK, has managed to make his music known not only in Argentina but has placed several of his singles on the Billboard and Spotify Global 200 Charts. Our goal at Warner is to lead Tiago PZK to conquer the world and become a global superstar.”
“Our decision to close with Warner Latin was not taken lightly,” says Rodríguez, a veteran executive who has worked in some capacity with most Latin industry leaders. “The deal closer was the enthusiasm and commitment that Alejandro Duque and the Warner Latina team transmitted to us at every step on the negotiations. Tiago PZK is a unique and amazing artist that truly is “the real deal.”
The 23-year-old Argentine trap star has logged two entries in YouTube‘s Billion Views Club this week, with the Lenny Tavárez-assisted “Nena Maldición” and “Adán y Eva.”
The tracks’ official music videos, both from 2018, each crossed 1 billion views this week, becoming Londra’s first and second videos to achieve the feat.
On the Billboard Argentina Hot 100, “Adán Y Eva” peaked at No. 1 back in 2018. Meanwhile, “Nena Maldición” spent 14 weeks on the tally, peaking at No. 61 that same year.
News of Londra’s two music videos raking in 1 billion views comes during a busy week for the singer-songwriter. A multimillion-dollar, two-year dispute between Londra and his label, Big Ligas, was settled amicably in a Miami courtroom Wednesday (Nov. 10), just three days into the trial.
In a statement provided to Billboard by Londra and Big Ligas’ attorneys, they said: “The parties’ lawyers have stated that the parties are happy to announce that they have resolved their differences and that they will make a joint press release in the future.”
Warner will continue to administer Londra’s existing works, but no comment was provided as to his future projects.
The Colombian artist, producer and songwriter, whose real name is Daniel Echavarria Oviedo, has renewed his global publishing deal with Kobalt Music Group.
“They’ve always believed in me,” Ovy, who first signed with Kobalt in December of 2017, tells Billboard. “The first time Kobalt got me many opportunities and was on top of my project. They are an incredible publisher and that’s why I keep firm with them.”
The renewal deal includes a full range of creative, sync, and administration services for his catalog and future works.
“Kobalt is very transparent in the way they look at revenue and that gives me a lot of security,” he notes, saying he’s excited to continue growing his brand. “I feel that my sound has a lot to offer and with Kobalt, I will be able to work with big artists on the anglo side.”
Nestor Casonu, president of Kobalt Music Latin America, says he’s thrilled to be extending his relationship with the Colombian hitmaker.
“I personally feel very proud to have had the opportunity to witness Ovy’s impressive talent and trajectory not only as a producer but also as a songwriter and artist whose success continues to unfold,” he expressed in a press statement. “It brings us great joy to believe in an artist from the beginning and that feeling multiplies when admiring their continued success, of which we are very proud. We look forward to continuing to support Ovy as his star continues to rise.”
The artist-producer is behind some of Latin’s biggest titles including Paulo Londra’s breakthrough hit “Adan y Eva,” Piso 21 and Micro TDH’s viral track “Te Vi,” and Karol G’s “Tusa” in collaboration with Nicki Minaj.
“Tusa,” which won Song Of The Year at the 2021 ASCAP Latin Awards, also became the first song to debut at No. 1 on the Hot Latin Songs chart in 2019, and the first song by a female act in a lead role to bow at No. 1 since 2016, when Shakira‘s “Chantaje,” featuring Maluma, bowed atop the list.
“He is able to produce with new and developing artists and turn them into megastars with his trademark sound heard all over the world,” Leslie Ahrens, svp creative, Kobalt Music, noted. “We believed in Ovy from the very beginning of his career and are proud to be part of his successful journey along with his manager Stephanie Chopurian for many more years to come.”
Up next, Ovy revealed that he’s beginning to work on Karol G’s fourth studio album, finalizing Micro TDH’s sophomore set, producing for Myke Towers, collaborating with Becky G on the artist side, and thanks to connections at Kobalt, he’s also working with Enrique Iglesias.
The 21-year-old Argentinian rapper has released his latest single “Party,” a collaboration with rapper A Boogie wit da Hoodie.
The nearly-four minute track, produced by Ovy on the Drums, combines Londra’s raspy voice and A Boogie’s witty rhyming over a mambo-infused trap melody with flairs of Spanish guitar rhythms.
“Party” is a Spanglish joint where both the Argentine artist and New York-based rapper sing about their crazy party ways, sending a message to the haters who are trying to kill their vibe.
“Don’t let this stop / Because I’m out partying with my people / No one can stop us now / Just jump now, don’t stop and olé!” belts Londra on the catchy chorus.
Giving honor to the track, the music video shows both artists drinking, gambling, and having a great time with friends at a house party.
“To have A Boogie Wit Da Hoodie on board makes me very happy. He gives the track an incredible touch and flow,” said Londra in an official statement.
“I was mad excited when I got the call from Paulo Londra. I’ve been a big fan for a minute and I’m glad to be a part of this song,” A Boogie added of their first-ever collaboration.
Earlier this year, Londra joined forces with Ed Sheeran on “Nothing on You,” part of Sheeran’s collaborative No. 6 album. On September 24, Londra was nominated for best new artist at the 2019 Latin Grammy Awards.
Alejandro Sanz is this year’s Latin Grammys darling…
The 50-year-old Spanish singer/songwriter is the top-nominated artist for the 20th annual Latin Grammy Awards.
Sanz, a 17-time Latin Grammy winner, is up for eight awards this year, including Album of the Year and Best Contemporary Pop Vocal Album, for #ElDisco.
Additionally, two of Sanz’s tracks — “No Tengo Nada” and “Mi Persona Favorita” (featuring Camila Cabello, a three-time nominee this year) — are competing against each other in the Song of the Year and Record of the Yearcategories.
Sanz’s compatriot Rosalía is nominated for five awards.
The 26-year-old Spanish singer’s groundbreaking flamenco set El Mal Querer will go head to head against Sanz, her advocate (Rosalía sang at Sanz’s Person of the Year tribute in 2017) in the Album of the Year and Best Contemporary Pop Vocal Albumcategories.
Rosalía also has three separate singles, only one of them from her album, competing in different categories: “Aute Couture,” is up for Record of the Year; “Con Altura” with J Balvin, and featuring El Guincho, is up for Best Urban Song; and “Pienso en tu Mirá” (from El Mal Querer) is up for Best Pop Song. El Mal Querer is up for Best Engineered Albumand Best Recording Package. El Guincho, Rosalía’s co producer, is also up for five awards.
This year’s nominations skewed more pop and alternative, with urban totally absent from the main categories (minus Rosalía’s genre-bending fare). It almost felt like a rebuke against a global trend that has seen Latin urban music in all its forms gather record-breaking views on YouTube, streams on Spotify and Apple and positions on the Billboardcharts.
Instead, artists like Bad Bunny (with two nominations), Ozuna and Daddy Yankee(with only one each), were found only in the urban categories.
The most nods in the urban/reggaeton realm went to newcomer Sech, with three, including his multi-artist “Otro Trago,” which competes in the Best Urban Songcategory against Ozuna(“Baila Baila”), ChocQuibtown’s “Pa Olvidarte”; Rosalía and J Balvin’s “Con Altura”; and De La Ghetto’s “Caliente” featuring J Balvin.
Following Rosalía, veterans Juan Luis Guerra, Fonseca and Andrés Calamaro are up for four awards each, as is percussionist and bandleader Tony Succar. All have nominations in the main categories, with Fonseca, Calamaro and Succar all vying for Album of the Year. Meanwhile, Guerra’s “Kitipún,” a slow bachata with jazz undertones, is up for Song and Record of the Year.
In video of the year, the representation came in the form of social commentary from Brazil (via Criolo’s “Boca du Lobo,” a harrowing look at Brazil’s societal crisis) and Spain (with rapper Nach’s “Los Zurdos Vienen Antes”).
This year’s Best New Artist nominees include Argentine trap star Paulo Londra; Colombian rising star Greeicy; and Nella, a Venezuelan jazz singer from Berklee College of Music.
Nominations to the Latin Grammys were selected from approximately 15,500 submissions across 50 categories, of recordings released during the eligibility period (June 1, 2018 through May 31, 2019).
The Latin Grammys will air live on November 14 from Las Vegas’ MGM Grand Garden Arenain Las Vegas on Univision.
Record Of The Year: “Parecen Viernes” — Marc Anthony “Verdades Afiladas” — Andrés Calamaro “Ahí Ahí” — Vicente García “Kitipun” — Juan Luis Guerra 4.40 “Querer Mejor” — Juanes Featuring Alessia Cara “La Plata” — Juanes Featuring Lalo Ebratt “Aute Couture” — Rosalía “Mi Persona Favorita” — Alejandro Sanz & Camila Cabello “No Tengo Nada” — Alejandro Sanz “Cobarde” — Ximena Sariñana
Song Of The Year: “Calma” — Pedro Capó, Gabriel Edgar González Pérez & George Noriega, songwriters (Pedro Capó) “Desconstrução” — Tiago Iorc, songwriter (Tiago Iorc) “El País” — Rubén Blades, songwriter (Rubén Blades) “Kitipun” — Juan Luis Guerra, songwriter (Juan Luis Guerra 4.40) “Mi Persona Favorita” — Camila Cabello & Alejandro Sanz, songwriters (Alejandro Sanz & Camila Cabello) “No Tengo Nada” — Alejandro Sanz, songwriter (Alejandro Sanz) “Quédate” — Kany García & Tommy Torres, songwriters (Kany García & Tommy Torres) “Querer Mejor” — Rafael Arcaute, Alessia Cara, Camilo Echeverry, Juanes, Mauricio Montaner, Ricardo Montaner & Tainy, songwriters (Juanes Featuring Alessia Cara) “Un Año” — Mauricio Rengifo, Andrés Torres & Sebastián Yatra, songwriters (Sebastián Yatra Featuring Reik) “Ven” — Fonseca, songwriter (Fonseca)
Best Pop Song: “Bailar” — Leonel García, songwriter (Leonel García) “Buena Para Nada” — Paula Arenas, Luigi Castillo & Santiago Castillo, songwriters (Paula Arenas) “Mi Persona Favorita” — Camila Cabello & Alejandro Sanz, songwriters (Alejandro Sanz & Camila Cabello) “Pienso En Tu Mirá” — Antón Álvarez Alfaro, El Guincho & Rosalía, songwriters (Rosalía) “Ven” — Fonseca, songwriter (Fonseca)
Best Urban Fusion/Performance: “Tenemos Que Hablar” — Bad Bunny “Calma (Remix)” — Pedro Capó & Farruko “Pa’ Olvidarte (Remix)” — ChocQuibtown, Zion & Lennox, Farruko Featuring Manuel Turizo “Con Calma” — Daddy Yankee Featuring Snow “Otro Trago” — Sech Featuring Darell
Best Urban Music Album: Kisses— Anitta X 100Pre — Bad Bunny Mi Movimiento— De La Ghetto 19 — Feid Sueños — Sech
Best Urban Song: “Baila Baila Baila” — Ozuna & Vicente Saavedra, songwriters (Ozuna) “Caliente” — J Balvin, René Cano, De La Ghetto & Alejandro Ramirez, songwriters (De La Ghetto Featuring J Balvin) “Con Altura” — J Balvin, Mariachi Budda, Frank Dukes, El Guincho, Alejandro Ramirez & Rosalía, songwriters (Rosalía & J Balvin Featuring El Guincho) “Otro Trago” — Kevyn Mauricio Cruz, Kevin Mauricio Jimenez Londoño, Bryan Lezcano Chaverra, Josh Mendez, Sech & Jorge Valdes, songwriters (Sech Featuring Darell) “Pa’ Olvidarte” — René Cano, ChocQuibtown, Kevyn Cruz Moreno, Juan Diego Medina Vélez, Andrés David Restrepo, Mateo Tejada Giraldo, Andrés Uribe Marín, Juan Vargas & Doumbia Yohann, songwriters (ChocQuibTown)
Best Alternative Music Album: Latinoamericana— Alex Anwandter Discutible —Babasónicos Bach — Bandalos Chinos Prender Un Fuego— Marilina Bertoldi Norma— Mon Laferte
Best Traditional Tropical Album: Andrés Cepeda Big Band(En Vivo)— Andrés Cepeda Vereda Tropical— Olga Cerpa y Mestisay Lo Nuestro— Yelsy Heredia A Journey Through CubanMusic— Aymée Nuviola La Llave Del Son— Septeto Acarey
Best Singer-Songwriter Album: Acústica— Albita Contra El Viento— Kany García Amor Presente— Leonel García Algo Ritmos— Kevin Johansen Intuición— Gian Marco
Best Ranchero/Mariachi Album: Mi Persona Preferida— El Bebeto Sigue La Dinastía… — Alex Fernández Más Romántico Que Nunca— Vicente Fernández Indestructible— Flor De Toloache Ahora — Christian Nodal
Best Norteño Album: Por Más —Bronco Las Canciones De La Abuela— Buyuchek Mitad Y Mitad— Calibre 50 Percepción — Intocable Amo — La Maquinaria Norteña
Best Long Form Music Video: “Anatomía De Un Éxodo” — Mastodonte “Piazzolla, Los Años Del Tiburón” — Astor Piazzolla “Hotel De Los Encuentros” — Draco Rosa “Lo Que Fui Es Lo Que Soy” — Alejandro Sanz “Déjame Quererte” — Carlos Vives