El Alfa Signs Deal with Royalty-Financing Company Sound Royalties

Posted on October 10, 2023 by Tom Castaneda

El Alfa has a new deal…

The 32-year-old Dominican rapper, known as “The King of Dembow,” has signed an eight-figure deal with royalty-financing company Sound Royalties.

The announcement comes ahead of his forthcoming album, El Rey Del Dembow, as well as a multi-city tour slated for this fall.

“This multi-million-dollar funding will be instrumental in continuing to build my legacy and cement my influence in the Latin music space,” said El Alfa in a statement. “Beyond that, it is foundational for promoting and marketing my music, launching new career opportunities, and releasing more work through my own music label, El Jefe Records.”

El Alfa is known for his sensual voice and initial afro hairstyle, which led him to popularity in the early 2010s through songs like “Tarzan“, “Coche Bomba” and “Muevete Jevi“.

Yng Lvcas Signs Alliance with OCESA Seitrack, in partnership with Laele Records, for Global Management

Posted on October 9, 2023 by Tom Castaneda

Yng Lvcas is shoring up his alliances…

The 23-year-old Mexican singer-songwriter and rapper has signed an alliance with OCESA Seitrack, in partnership with Laele Records, to manage his career worldwide.

The rising Mexican artist, known for his breakthrough track “La Bebe (Remix)” in collaboration with Peso Pluma, was a six-time finalist at the 2023 Billboard Latin Music Awards. He was up for artist of the year, new; Global 200 Latin song of the year; Hot Latin Song of the year; Hot Latin Song of the year, vocal event; Streaming Song of the year; and Latin Rhythm Song of the year.

Yng Lvcas artist and Peso Peso also shared center stage at the awards ceremony on Thursday in Miami to perform their smash hit, “La Bebe,” which peaked at No. 2 on the Hot Latin Songs chart, peaked No. 11 on the Billboard Hot 100 chart, and peaked at No. 2 on both the Billboard Global 200 and Billboard Global Excl. U.S. charts, earlier this year.

“I’ve collaborated with emerging artists because I have to help other artists, we’re Mexican and we may not be best friends but coming together makes us stronger,” the Guadalajara-born artist expressed during the 2023 Billboard Latin Music Week, where he formed part of the The New Mexican Revolution panel alongside Peso Pluma and Grupo Frontera.

In May, Yng Lvcas — a leader of the Mexican reggaeton movement — unleashed his second all-reggaetón album Six Jewels 23, which captured the singer-songwriter his second top 10 entry on Billboard’s Top Latin Albums chart when it debuted at No. 5 on the June 10-dated ranking.

The following month, he signed a global publishing deal with Warner Chappell Music Mexico, and up next, he will perform at the coveted Flow Fest on November 25 in Mexico.

Scheana Shay Signs Deal for Representation with Independent Artist Group

Posted on October 7, 2023 by Tom Castaneda

Scheana Shay has new representation…

The 38-year-old half-Mexican American television personality, actress, singer and Vanderpump Rules star has inked a deal with Independent Artist Group.

The announcement comes on the heels of the show’s Season 11 renewal.

Shay has been with the Emmy-nominated Bravo reality series since its 2013 debut season and earlier this year won an MTV Movie & TV Award alongside her female castmates for Best Reality On-Screen Team.

The show was the first spin-off of The Real Housewives of Beverly Hills and charts the personal and professional experiences of the staff at Lisa Vanderpump’s restaurants and bars in West Hollywood, California, including SUR Restaurant & Lounge, Pump Restaurant and Tom Tom Restaurant & Bar.

Shay came to the series as a server at SUR, who was building a career as an actress and singer. The SoCal native began her entertainment career with appearances on popular series including Jonas (Disney Channel), 90210 (The CW), Greek (ABC Family), Victorious (Nickelodeon) and Entourage (HBO), and has also been seen in numerous national commercials.

She’s also known for hosting and regular commentator appearances for programs like Steve Harvey and hosts the popular podcast Scheananigans with Scheana Shay, which has a consistent presence across the global charts and over a million monthly downloads. “Good As Gold,” one of Shay’s recent singles as a recording artist, was reconfigured into an Uber One commercial that has gone viral on social media platforms this year.

Lindsay Mendez’s Broadway Revival of “Merrily We Roll Along” Breaks House Record at Hudson Theater

Posted on October 3, 2023 by Tom Castaneda

Lindsay Mendez’s latest production is breaking records…

Broadway‘s starry Merrily We Roll Along revival, starring the 40-year-old Mexican American Broadway singer/actress, has reported another strong run of previews last week, grossing a hefty $1,471,644 and setting another house record at the Hudson Theatre.

The Stephen Sondheim–George Furth musical starring Daniel Radcliffe, Jonathan Groff and Mendez topped the venue’s previous seven-performance record of $1,431,543, held by David Byrne’s American Utopia.

Merrily We Roll Along was the only show on the boards officially filling all its seats for the week ending October 1.

Hamilton was a virtual sell out, with 99.7% of seats filled (and a gross of $1,776,084), and The Lion King was at 99.4% of capacity at the Minskoff (grossing $1,923,263, even with a TDF reduced-rate Sensory Friendly matinee on October 1).

Two productions opened last week: Purlie Victorious, grossing $358,336 at the Music Box, and Melissa Etheridge: My Window taking $179,113 at Circle in the Square. Press and opening night comps no doubt took a bite into receipts.

In all, the 26 Broadway productions took in $23,116,749 for the week, a small 3% increase over the previous week. Attendance for the week held steady at 199,458. Average ticket price was $115.90.

Season to date, Broadway has grossed $543,413,435 with total attendance of 4,477,657 at 88% of capacity.

All figures courtesy of The Broadway League.

Sarah Shahi Signs with Independent Artist Group & Untitled Entertainment

Posted on October 2, 2023 by Tom Castaneda

Sarah Shahi is under new representation (and management).

The 43-year-old part-Spanish actress has signed with agency Independent Artist Group while inking a deal with Untitled Entertainment for management at the same time.

Shahi, who most recently starred in the hit Amazon Prime Video film Red, White & Royal Blue, is perhaps best known for leading Stacy Rukeyser’s show Sex/Life. She portrayed Billie Connelly, a Connecticut mother of two suffering a midlife crisis, whose wild child past winds up on a collision course with her very married present.

Inspired by BB Easton’s novel 44 Chapters About 4 Men, the drama wrapped up a two-season run in March.

Shahi’s Red, White & Royal Blue, based on Casey McQuiston’s bestseller, debuted as the streamer’s No. 1 movie globally in August and ultimately became one of its three most-watched rom-coms of all time.

Directed by Matthew Lopez, the film examines the complications that ensue when a romance blossoms between the son of the U.S. President (Taylor Zakhar Perez) and a British prince (Nicholas Galitzine). Shahi portrays Zahra Bankston, the deputy chief of staff for POTUS Ellen Claremont (Uma Thurman).

Last fall, Shahi last starred opposite Dwayne Johnson in Black Adam, which came in at No. 1 at the domestic box office for three straight weeks. In the superhero flick, which grossed close to $400 million globally, she portrayed Adriana, a university professor and freedom fighter who fights alongside Black Adam to restore freedom to her country.

She also received critical acclaim for her portrayal of Rachel Behnam, a street-smart investigator for the Suffolk County District Attorney’s office, in Showtime’s City on a Hill.

Her additional credits include series like The Rookie, Chicago Fire, Person of Interest and The L Word, along with the films For Your Consideration and Old School.

Shahi continues to be represented by attorney Lev Ginsburg of Ginsburg Daniels Kallis.

Julio Torres Signs Deal with Ars Nova to Identify, Develop & Commission Projects from Rising Comedy Artists

Posted on September 30, 2023 by Tom Castaneda

Julio Torres is hoping to cultivate new comedic talents…

The 36-year-old Salvadoran writer, comedian and actor has agreed to a deal with Ars Nova, the Off-Broadway, non-profit theater in New York City, that will see them partner to identify, develop, and commission full-length projects from early-career comedy artists.

The collaboration further expands Ars Nova’s two-decade commitment to new comedy at a time when support systems for NYC-based artists have decreased.

Under the partnership, Torres and Ars Nova will look to provide comedians with opportunities for development and production outside of the traditional model of sketch shows and 10-minute sets. They’ll offer funding up front to create brand new, uniquely theatrical shows, while providing mentorship and development resources to the artists involved, the first set for a commission being Ars Nova Vision Residency Alum River L. Ramirez. Others will be announced at a later date.

To celebrate the alliance, the Problemista star will return to the Ars Nova stage on October 26 to host Showgasm. — the theater’s variety-show-meets-party that serves up comedy, burlesque, and more. In addition to the newly commissioned Ramirez, Showgasm. will feature performances by Spike Einbinder, Macy Rodman, and Max Wittert, among others. Tickets are Name Your Price starting at $5 with every dollar going directly to the artists involved.

“This is such a dream—I get to guide Ars Nova into commissioning shows from my brilliant friends, starting with the unique and powerful River L. Ramirez, who has been an inspiration of mine since I met them years ago doing open mics,” said Torres in a statement to Deadline. “Many years ago, John Early introduced me to Ars Nova where I had my first solo show. I’m proud that now I get to put the spotlight on others and give them the resources they need to translate their talent and experience into formal commissions by a welcoming theater.”

Added Founding Artistic Director Jason Eagan, “Julio is a singular talent whose groundbreaking work in comedy and television continues to redefine our culture. We’re ecstatic to have him actively in our community again and inspired by his desire to help the next wave of comedy talent break barriers, by getting their work made and seen. Placing this partnership alongside our ongoing comedy residency program CAMP, led by Matt Gehring and Mahayla Laurence, further cements Ars Nova’s commitment to its comedy, music, theater, and everything-in-between, mission.”

A Brooklyn-based comedian, writer, filmmaker and actor, Torres is best known for his Emmy-nominated and WGA-winning writing on Saturday Night Live, the Peabody and GLAAD Award-winning HBO series Los Espookys, which he co-created with Fred Armisen and Ana Fabrega, and his forthcoming directorial debut Problemista, a comedy he wrote and stars in alongside Tilda Swinton, which premiered at SXSW and will premiere theatrically in 2024, having been one of the many titles pushed out of 2023 amidst the strikes from the WGA and SAG-AFTRA.

First performing on the Ars Nova stage in 2014, Torres has also been seen on shows like High Maintenance, Search Party and Shrill, the Ed Helms–Patti Harrison indie Together Together, and on assorted late-night shows, where he’s performed stand-up. His next television series, Fantasmas, will premiere on HBO next year.

Torres previously wrote, produced and directed the comedy special program Pervert Everything for Cartoon Network’s Adult Swim. They teach performance and public speaking at The Brick Aux in BK, perform experimental comedy at Littlefield in BK, and have been commissioned for original musical and dance-based performances by Baryshnikov Arts Center, Gibney, Ars Nova Vision Residency program, and Moma PS1. Named one of Comedy Central’s Up Next Comedians for 2018, Ramirez has additionally written for High Maintenance and The National Lampoon Radio Hour.

Dany Garcia’s XFL to Merge with USFL

Posted on September 28, 2023 by Tom Castaneda

Dany Garcia is preparing for a merger…

The XFL, whose latest revival as a springtime alternative to the NFL has been steered by the 54-year-old Cuban American film producer and businesswoman and her ex-husband Dwayne Johnson , is merging with the USFL.

A brief announcement on Thursday indicated the plan, but offered no details, saying more would be announced “at a later date.”

Both leagues have been operating under the shadow of not only the NFL, which occupies vast real estate in terms of player talent and the public’s attention, but also their own back stories.

Prior to being acquired in 2020 by Johnson, Garcia and RedBird Capital for $15 million, the XFL had been the passion project of Vince McMahon, the longtime head of the WWE. Reprising a previous venture with NBC, which sought to draft off the WWE’s edgy showmanship but wound up one of primetime television’s most notorious turkeys, the XFL 2.0 was a more buttoned-down affair. Even so, the upstart league was aiming to stir things up with an array of newer rules and a looser approach than the NFL.

The USFL, meanwhile, had similarly looked to challenge the NFL but a bit more head-on. In its first incarnation in the 1980s, the league self-destructed when it attempted to move into the fall and go head-to-head with the NFL. That first iteration ended in a legal mess. Decades later, it was revived with an unusual joint broadcast deal with both NBC and Fox, with Fox also taking a minority stake in the league.

“Subject to customary regulatory approvals and if the transaction is consummated, the new league will establish best-in-class operations based on the most recent seasons of both leagues,” today’s announcement said. “This historic combination will anchor professional spring football with substantial capabilities and resources to ensure future growth and continue to enhance the development of the collective players, coaches, and staff that are coming together.”

Hope springs eternal for a challenger to come along and gain enough momentum to survive as a legitimate “other” pro football league, but history is littered with failed attempts like the WFL and the AAF. As gargantuan as the TV audience for the NFL remains, it is far from clear whether viewers will turn out in anywhere near the same numbers for players and teams populated by far lower-profile names. The USFL Championship last July drew about 1.16 million viewers on NBC, about double the regular-season average. The XFL title game a few weeks later pulled in 1.43 million viewers on ABC.

“Rome wasn’t built in a day. This league isn’t going to be built in a day,” Johnson told USA Today last summer. “It’s day-by-day, year over year.”

Yandel Signs with Warner Music Latina

Posted on September 26, 2023 by Tom Castaneda

Yandel has a new deal…

The 46-year-old Puerto Rican singer and songwriter, whose real name is Llandel Veguilla Malavé, has signed with Warner Music Latina, marking his first deal with a major label after releasing his latest albums (Quien Contra Mi 2 and Resistencia) via his own company, Y Entertainment.

The signing took place at the Empire State Building in New York City, where Yandel kicked off Hispanic Heritage Month festivities by leading the lighting ceremony and treating a group of attendees to an intimate concert at the Empire State Building Observatory.

“I am truly excited to join the Warner Music Latina family and look forward to bringing new music to fans worldwide, fostering this new adventure with the label, and continuing to write my musical story together,” said Yandel, who rose to fame more than 20 years ago as one half of the iconic reggaetón duo, Wisin & Yandel.

Yandel’s first release on the label was his Myke Towers collaboration “Borracho y Loco,” which came out on Thursday, September 21.

After scoring countless hits as part of Wisin & Yandel, including “Abusadora” and “Rakata,” Yandel launched a full-fledged solo career in 2013.

In addition to 2003’s Quien Contra Mí — a solo album released prior to Wisin & Yandel’s 2013 hiatus — he’s released a total of eight solo albums, including his 2013’s De Líder a Leyenda, which peaked at No. 1 on Billboard‘s Top Latin Albums chart. In February, he scored his first solo Billboard Hot 100 entry with “Yandel 150” in collaboration with Feid.

“Yandel’s iconic career has resonated with audiences worldwide, and his influence in the music industry is undeniable,” said Warner Music Latina Alejandro Duque. “This collaboration signifies a new chapter of innovation and creativity. We are excited to work hand in hand with Yandel to bring his music to fans across the globe.”

“Yandel is an artist who embodies both iconic status and forward-thinking vision,” added Warner Music Latina MD Roberto Andrade. “We take immense pride in joining him on this new chapter of his career, contributing to its evolution alongside his dedicated and collaborative team.”

Noah Centineo Signs with William Morris Endeavor (WME)

Posted on September 18, 2023 by Tom Castaneda

Noah Centineo has new representation…

The 27-year-old part-Puerto Rican actor has signed with William Morris Endeavor (WME) for representation.

Most recently, Centineo starred in and served as Executive Producer of the Netflix series The Recruit, which returns for a second season next year.

Centineo will also be featured in A24’s Dream Scenario, which made its debut to rave reviews at the 2023 Toronto International Film Festival.

This year, Centineo launched production company Arkhum Productions alongside Head of Production Enzo Marc focusing on comedy and drama projects with an emphasis on social commentary. The Greatest Disaster in Cinema History will mark one of their first projects, with Centineo set to star.

In 2022, Centineo played Atom Smasher in Black Adam from the Warner Bros. DC Universe.

Centineo rose to fame in the popular Netflix trilogy To All the Boys I’ve Loved Before, for which he won an MTV Movie & TV Award for Best Breakthrough Performance.

Christian Alicea Signs Exclusive Booking Agreement with Loud and Live

Posted on September 14, 2023 by Tom Castaneda

Christian Alicea has a new deal…

The Puerto Rican artist and developing salsa star has signed an exclusive booking agreement with Nelson Albareda’s Loud and Live.

Albareda has always carried tropical music in general and salsa in particular, deep inside him. A die-hard fan of Cuban salsero Willy Chirino, he also worked closely with salsa queen Celia Cruz and, through Loud and Live, represents the Celia Cruz estate today.

Now, Albareda is on a quest to elevate and grow the music with which he started his career. As he’s been saying for months, tropical music is having a moment. This week, via his powerhouse promotion and entertainment company, Albareda signed Alicea.

Loud and Live already books major tropical music names like Carlos Vives and Juan Luis Guerra. But the Alicea deal is different in that in addition to booking Alicea’s concerts, Loud and Live will also work in partnership with his management team to support marketing and promotional endeavors surrounding the artist and his music.

Although Alicea has just one album under his belt — Yo, released this past May — he has already placed two tracks in the Top 25 of Billboard’s Tropical Airplay chart. This week, a third single, “Aroma,” is at No. 15 on the list.

“Christian is an exceptionally talented young man who, because of his humility, charisma and spectacular and unique voice, we are confident that he will conquer and lead the tropical genre worldwide for many years to come,” said Albareda in a statement.

The partnership, says Alicea’s producer, Urales ‘Dj Buddha’ Vargas, is “the icing on the cake. For us, having someone like Nelson see the vision and the potential of Christian means a lot.”

As Latin music’s focus has slowly shifted from solely reggaetón in the past year, other genres are beginning to rise on the charts. While regional Mexican music undoubtedly leads the fray, pop is also seeing a resurgence, and tropical music — long focused on legacy acts — is finally seeing a smattering of new names, including Luis Figueroa, teenager Luis Vazquez, and, Alicea.

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