Peso Pluma Signs with Creative Artists Agency (CAA)

Peso Pluma has new representation…

The 24-year-old Mexican singer and musician has signed with Creative Artists Agency (CAA) in all areas.

Peso PlumaPeso Pluma’s debut albumGénesis, won the “Best Música Mexicana Album” award at the 2024 Grammys and landed No. 3 on the Billboard 200 chart, marking the highest-charting Mexican music album in the chart’s history.

The album has also garnered a variety of other awards this year, including four iHeartRadio Music Awards and two wins for “Best Album – Regional Mexican” and “Best Collaboration – Regional Mexican” at the 2024 Latin American Music Awards.

In the past year, Peso headed off on a sold-out global tour, became the first Mexican artist to perform at the MTV Video Music Awards and won the “Best New Act” category at the MTV Europe Music Awards last year.

In 2023, Peso’s hit single “Ella Baila Sola” broke records by securing the No. 10 spot on Billboard’s All-Genre Hot 100 list, amassing an impressive 1.2 billion streams.

He currently holds the title of the fifth most-streamed artist globally, boasting over 60 million monthly listeners on Spotify revealing his popularity beyond the Spanish-language market.

Following his performances at Coachella and for Sony Electronics, Peso is gearing up for his North American tour this summer and headlining major festivals such as the Governor’s Ball, Sueños and Baja Beach Fest.

Additionally, his second studio album, Éxodo, is set to release this spring.

Additional accolades include four 2024 Premio Lo Nuestro awards, including “New Artist Male” and “Música Mexicana – Album of the Year.” Further, there were eight triumphs at the 2023 Billboard Music Awards, with Peso notably clinching titles like “Artist of the Year, New.” Additionally, he garnered five distinctions at the 2023 Premios Juventud, securing recognitions like “Next Generation Regional Mexican” and “Best Regional Mexican Album.”

J Balvin to Co-Headline ‘Sueños,’ Chicago’s New Reggaeton & Latin Trap Festival

J Balvin is livin’ the sueño(s)…

The 36-year-old Colombian singer and rapper will co-headline Sueños, a new reggaeton and Latin trap festival in Chicago.

J Balvin

J Balvin will co-headline with Ozuna and Wisin y Yandel, when the festival takes place during Memorial Day Weekend (May 28-29).

The first-ever edition of Sueños — presented by the producers behind Baja Beach Fest and Lollapalooza, respectively, and Chicago’s Reventon Promotions —  will also include sets by artists like Myke Towers, El Alfa, Tokischa, Sech, Natanael Cano, Fuerza Regida, Jhay Cortez, Blessd, Jowell & Randy, and DJ Luian.

“We’re honored to work with the producers of Lollapalooza and Reventon to bring a premier Latin festival to Grant Park in Chicago,” said Aaron Ampudia of Baja Beach Fest. “Reggaetón is a massive genre, but remains underserved by live festivals in the U.S. We’re extremely proud to expand to the US and serve our community and everyone who enjoys Latin music.”

Reventon Promotions’ Enrique Medrano added: ​​”Over a decade ago, I started Reventon Promotions with a dream of bringing authentic and diverse Hispanic entertainment to Chicago. Now I am excited and proud to be part of the first Sueños festival, an event that celebrates the Hispanic presence in the city, in addition to being held in the iconic and representative Grant Park right in the heart of downtown. What better place is there for thousands of people from different Latin American countries to meet, share, and celebrate with artists of the likes of J Balvin, Ozuna, and many more.”

Sueños’ inaugural edition will be the first of two back-to-back reggaeton festivals set to take place for the first time ever in Chicago over the summer.

The also new Más Flow three-day reggaeton fest — featuring headliners Don Omar and Ivy Queen — is confirmed for July 15 to July 17, and produced by Grass Root Events, a local production company.

Sueños and Más Flow join Chicago’s very own Ruido Fest, a Latin alternative music festival that launched in 2015, as the third and second Latinx music festivals to find a home in the Midwestern city, where Latinos are now the second-largest racial or ethnic group, growing by 5%  from roughly 779,000 in 2010 to nearly 820,000 in 2020, according to census data.

Tickets for Sueños will be available via pre-sale beginning Friday, February 11, at 1:00 pm ET with the official on-sale launching at 3:00 pm at www.suenosmusicfestival.com.

Sech Earns First No. 1 on Billboard’s Latin Airplay Chart with “Otro Trago”

Sech has reason to celebrate… 

The 25-year-old Panamanian urban singer has earned his first No. 1 on Billboard’s Latin Airplay chart, as his single with Darell, “Otro Trago,” rises 3-1 on the chart dated August 31.

Sech

The new chart-topper arrives a month after the remix of the song, which features Nicky JamOzuna and Anuel AA, was released.

While Sech and Darell, who collaborated on the original version of the track, claim their first No. 1 on the list, Nicky Jam secures his 11th, Ozuna his 12th, and Anuel AA his fourth.

“Otro Trago” rises due in part to a 16% boost in audience impressions (13.8 million), logged in the week ending August 25, according to Nielsen Music.

The song also lands at No. 1 on the Latin Rhythm Airplay tally. It previously topped the Hot Latin Songschart for two nonconsecutive weeks (starting August 10).

Only two other songs have topped the Hot Latin Songs, Latin Airplay, and Latin Rhythm Airplay charts in 2019: Bad Bunny’s “MIA,” featuring Drake, and Daddy Yankee’s “Con Calma,” featuring Snow.

Elsewhere, “Otro Trago” advances 8-7 on Latin Pop Airplay.

The song is Sech’s second single from his debut albumSueñoswhichholds for its fifth consecutive week at No. 3 (its peak) on the Top Latin Albums chart.