Tag Archives: Neon16

J Balvin Earns 25th No. 1 on Billboard’s Latin Airplay Chart with Tainy SpongeBob Collaboration, “Agua”

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There’s no watering down J Balvin’s success…

The 35-year-old Colombian reggaeton singer’s collaboration with Tainy, “Agua,” has risen to the top of Billboard‘s Latin Airplay chart, rising 2-1 on the September 5 survey.  

J Balvin, SpongeBob

It’s Balvin’s 25th No. 1, moving him closer to Enrique Iglesias’ record 31. Tainy, meanwhile, ups his career count to two chart-toppers.

Featured on the forthcoming soundtrack to The SpongeBob Movie: Sponge on the Run, the song was released in July. A date for the film’s release has not been received.

“It’s a career highlight,” Tainy tells Billboard. “This one is special because it was fun. Working with Balvin is always amazing. We have that chemistry, we are friends and it showed with the final product. We mostly had fun while creating. We’re both big SpongeBob fans who grew up watching the show, so everything just came out naturally. “

“It was a pleasure working alongside Tainy and an honor to be a part of the project,” J Balvin echoes to Billboard. “Its contagious yet nostalgic beat brought Latino Gang to Bikini Bottom and that is something that I never thought could happen! I’ve always been a fan of SpongeBob SquarePants and I know little Jose would be proud to know that this track hit No. 1.”

Adds Balvin, “Que siga el party bajo el agua!”

Lex Borrero, NEON16 president and Tainy’s manager, muses, “It’s not every day that you can collaborate with such a huge brand like the SpongeBob franchise. To have the opportunity and to see the song have success means the world to us. Paramount Animation and Nickelodeon have been great partners in this process and we are excited to share the rest of the soundtrack for this incredible feel-good film.”

“Agua” tops the Latin Airplay chart with 11.2 million audience impressions, up 12%, in the week ending August 30, according to Nielsen Music/MRC Data.

The song accompanies Tainy and Balvin’s fellow chart hit “Un Día (One Day),” with Dua Lipa and Bad Bunny.  The collab rises 10-7 on Latin Airplay, up 13% to 6.9 million in reach.  

“Agua” concurrently crowns the Latin Pop Airplay chart, where Tainy earns his first leader and Balvin collects his 14th, tying Mana for the third-most No. 1s, after Iglesias (24) and Shakira (19).

On the Hot Latin Songs chart, which blends airplay, streaming and sales data, “Agua” ascends 6-5. Along with its airplay, it drew 3.8 million U.S. streams in the week ending August 27.

Alvaro Diaz Releases Music Video for Cazzu Collaboration “Deportivo”

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Alvaro Diaz is getting sporty…

The 27-year-old Puerto Rican rapper has joined forces with Cazzu to bring to life the story of a dangerous yet loving relationship in their new “Deportivo” video.

Alvaro Diaz

This isn’t Diaz and Cazzu’s first collaborative effort, but Diaz tells Billboard he’s always been a fan of the Argentine rapper-singer and was looking for the perfect song to collaborate on.

“I proposed this song to her and she immediately said yes,” said Diaz, who is part of NEON16’s management roster. “In less than a month, she added her vocals. We were excited to do the video but then the pandemic hit. I started thinking of ways to make it work, we couldn’t let this win us.”

With lyrics like “God, please take care of her, don’t let her get in trouble” and “she’s not a princess but I’ll build her a castle,” the infectious trap song is about a man who’s in love with a girl that’s no good for him.

“It’s about a girl who’s not normal but she’s still your girl and no one can touch her or criticize her,” Diaz elaborates. “You’re willing to do whatever you want for her and to protect her.”

In the music video, Diaz and Cazzu, portrayed by a model wearing a tablet with the singer’s face on it, are mischievous partners-in-crime. Diaz is clearly in love as Cazzu is doing her thing—robbing banks and breaking into cars, amongst other things.

“I told Cazzu I had this crazy idea for the video and she loved it,” he says. “She did her shots in Argentina and I filmed mine in Puerto Rico. Everything came out neat.”

In addition to “Deportivo,” Diaz says he’s whipping up an important project dubbed Diaz Antes that will include his two EP’s as well as more music.

Tainy Executive Produces the “SpongeBob Movie: Sponge on the Run” Soundtrack, Releases First Single “Agua” with J Balvin

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Tainy’s getting his Sponge on…

The 30-year-old Puerto Rican record producer and songwriter is the mastermind behind Paramount Animation, Nickelodeon and NEON16’s SpongeBob Movie: Sponge on the Run movie soundtrack.

Tainy

Tainy executive produced the album alongside renowned industry leader Lex Borrero, with NEON16 curating the official soundtrack of the forthcoming animated film. 

This marks the first time the Latin multimedia company and talent incubator has partnered with the animated franchise.

The soundtrack, set to be released via NEON16/Interscope Records, will include songs by Tyga, Swae Lee, Lil Mosey, Weezer, Snoop Dogg, The Flaming Lips, Kenny G and Cyndi Lauper, to name a few. 

Additionally, Hans Zimmer is expected to score the film.

Kicking off the soundtrack is Tainy and J Balvin’s single “Agua,” which was released on Thursday, July 9.

“Tomorrow it’s officially out,” Balvin expressed on Instagram posing with Patrick Star. “It was meant to be a secret but oh well! I know that this song has good vibes and a lot of happiness, which we need during these moments.”

SpongeBob Movie: Sponge on the Runwill debut digitally in the U.S via premium video on demand in early 2021 and then move exclusively to CBS All Access, ViacomCBS’ subscription video on demand and live-streaming service, following the premium video-on-demand window.

Tainy Releases New Single “Nada,” Featuring Lauren Jauregui & C. Tangana

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Tainyis taking it old-escuela…

The 30-year-old Puerto Rican hit-making producer and songwriter captures the essence of the reggaetón he was raised on “Nada,” the just-released single off his forthcoming debut solo EP The Kids That Grew Up On Reggaeton: Neon Tapes.

Tainy

Featuring Lauren Jaureguiand C. Tangana, “Nada” crosses language and genre barriers with Jauregui’s soulful pop vocals filtering Spanish and English lyrics and C. Tangana’s electronically-tinged trap verses. 

The song has a sexual flare to it, as both singers reject the notion of marriage but bemoan that they’re giving each other “nada” or nothing with their undefined yet playful relationship. 

The Elliot Muscat/The Garden-directed music video is set in Miami, Fla. where Tainy launched his NEON16 studio, showing the city’s raw, yet vibrant landscapes from green palm trees cascading over a vintage red Mercedes Benz that the former Fifth Harmony member rests on to turquoise-colored houses where Tainy kicks back with the guys. 

The Kids That Grew Up On Reggaeton: Neon Tapes marks Tainy’s first solo venture after working with the likes of Bad Bunny, J Balvin, Anuel AA, Ozuna and more Latin popstars in his accelerating successful career, spanning 47 Hot Latin Songs entries and a No. 1 producer ranking last year on Billboard‘s Latin Producers chart (dated July 20). 

“Nada” marks a pivotal cross-cultural moment in Tainy’s reggaetón speciality, democratizing the Latin urban genre for both mainstream American and Latin artists. “You can’t go too drastic when you’re creating records for the Latin market; it’s about expanding what their ear is used to,” Tainy told Billboard in an interview last month. “The American market has more liberty. Hearing the essence of reggaetón from [his production team] Luny Tunes, but listening to different chords from The Neptunes or how big and full Timbaland‘s percussion sounds [are] and adding those pop and electronic elements [influences my work].”

Tainy Signs with William Morris Endeavor (WME)

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Tainyhas new representation…

William Morris Endeavor (WME) has announced that the agency will represent the 30-year-old Puerto Rican record producer and songwriter, whose real name is Marco Masis, in all areas worldwide.

Tainy

Tainy, who continues to be managed by Lex Borreroat Neon16, will work across all departments of the agency to build his business. Billboard hasconfirmed that this is the first time he’s been represented by a talent agency.

After a successful 2019 as an artist, landing at No. 1 on Billboard‘s Latin Producerschart for 26 consecutive weeks, Tainy crowned the year-end Hot Latin Songs Producerschart, followed by DJ Snake, Mambo Kingz and DJ Luian.

His roster includes recent chart-topping hits such as Cardi B’s “I Like It,” “Callaita” in collaboration with Bad Bunny, “Adicto” in collaboration with Anuel AAandOzuna, and “I Can’t Get Enough,” for which he teamed up with Benny Blanco, Selena Gomez and J Balvin. 

Tainy is currently nominated for best Latin rock, urban or alternative album at the 2020 Grammy Awardsfor his work on Bad Bunny’s X 100Preand on J Balvinand Bad Bunny’s joint album Oasis.