Bad Bunny’s “Callaíta” Becomes His Latest Billion Views Club Entry on YouTube

Posted on December 29, 2022 by Tom Castaneda

Bad Bunny has another billion reasons to smile…

The 28-year-old Puerto Rican superstar’s music video for “Callaíta,” his collaboration with Tainy, has surpassed the billion-view list on YouTube.

The song was released on May 31, 2019, three years prior to the release of Bad Bunny’s history-making album Un Verano Sin Ti.

With its serene intro and seagull squawking from afar, the banger encapsulates the essence of the record’s eternal summer energy — it is the outro track of Benito’s latest groundbreaking LP, after all.

The visual already feels like a classic, with Bad Bunny rocking his famous buzzed triangular hairstyle from the late ‘10s. The video follows a woman who loves taking shots at the bar, but she’s low-key otherwise. Then, a group of beach- and partygoers hit the shores where there’s a merry-go-round spinning on the sand, and Benito gets his chance with the quiet gal.

A few weeks apart from Un Verano Sin Ti dropping, “Callaíta” reached one billion streams on Spotify this year.

“Seeing that ‘Callaita’ became what it became is insane. It’s humbling that people still connect with the song after so many years,” Tainy recently told Billboard Español of the song reaching the milestone on Spotify. “You get a sense of those classic songs that you grew up listening to and still hear today, and can’t comprehend how they still connect with people after so many years. I’m happy that we were able to create a song that has stood the test of time.”

The producer continued: “We always had dreams about things we wanted to do, but they had a limit. Because we didn’t think it was possible for people like me — where I come from, who I am, our position in the world — and to see that I’ve been able to exceed that by a billion from what I initially thought could be possible, it just makes you feel like this is all blessings. [I’m] just here to have a responsibility of inspiring more people that could do twice as much as what [I’ve] done. That’s the most special part for me.”

In all, Bad Bunny has a total of nine titles in the coveted Billion Views Club on YouTube.

Bad Bunny: Spotify’s Most-Streamed Artist for Third Consecutive Year

Posted on December 17, 2022 by Tom Castaneda

Bad Bunny is (three) ringing in the New Year with a bang…

The 28-year-old Puerto Rican global superstar has generated more than 18.5 billion streams in 2022, landing him the title of Spotify’s top artist for the third year in a row—the first artist ever to claim such an accomplishment.

Spotify celebrated the artist’s success with 1,000 of his biggest fans, collaborators, and supporters in Mexico, the top market to stream his music over the last three years.

Spotify and Rimas (Bad Bunny’s label) joined forces to throw the ultimate after-party at Ragga Club in Mexico City to celebrate the end of his World’s Hottest Tour.

Artists Rauw Alejandro, paopao, Jowell & Randy, Carin Leon, Danna Paola, Kim Loaiza, Juan de Dios Pantoja, Mario Bautista, Buscabulla, and Arcángel were among some of the guests toasting Bad Bunny.

The artist even took to the stage in a surprise special performance where he thanked everyone for streaming his music and for celebrating this incredible moment with him. He surprised the crowd with an improvised performance of his hit “Despues de la Playa,” and with acoustic versions of “Neverita,” “Callaita,” and “El Apagon” with the backing of a Dahian El Apechao’s live merengue band.

Key to the celebration was the Ring Ceremony, where Jeremy Erlich, Spotify’s Global Head of Music Content, joined Bad Bunny for a celebratory moment on behalf of Spotify.

“Congratulations on the three-peat—the first time any artist is the most streamed for three years in a row,” he shared. “An epic showing for a career-defining year.”

Then, Jeremy presented the artist with three championship-style rings, designed by Jason of Beverly Hills, to symbolize each year he was the top-streamed global artist on Spotify.

Spotify also created five plaques, each representing a Bad Bunny track that has passed the one billion stream mark—“Yonaguni,” “Callaita,” “LA CANCIÓN,” “Te Boté – Remix,” “No Me Conoce – Remix”—and Jeremy presented some of these to him as well.

Bad Bunny’s music hasn’t just made an impact for the artist: It’s also contributed to the growth of reggaeton and trap Latino worldwide. Reggaeton listening grew 147% from 2018-2020, and trap Latino listening grew 187% in the same timeframe. Meanwhile, newcomers are still finding and falling in love with Bad Bunny’s music. Over the past 90 days, 95 million listeners played one of his tracks for the first time, with 51% of those plays occurring outside of Spanish-speaking markets.

What’s more, his fourth studio album, Un Verano Sin Ti, topped the world’s most-streamed album list in 2022, and the rest of his albums continue to have staying power. His first album, X 100PRE, is still ranked in the Top 100 most-streamed albums globally, coming in at slot 68. And out of the six Latin albums in the Top 50 most-streamed albums globally this year, three of them were Bad Bunny’s: Un Verano Sin Ti (#1), YHLQMDLG (#8), and EL ÚLTIMO TOUR DEL MUNDO (#21).

Bad Bunny Wins ASCAP Songwriter of the Year at ASCAP Latin Music Awards

Posted on July 7, 2020 by Tom Castaneda

It’s a special first for Bad Bunny…

ASCAP (The American Society of Composers, Authors and Publishers) has revealed the winners of the most performed songs of the past year in Latin music, with the 26-year-old Puerto Rican singer and rapper taking the top honor for the first time in his career.

Bad Bunny, who’d previously won the ASCAP Song of the Year award for his Cardi B & J Balvin collaboration “I Like It.,” was named the ASCAP Songwriter of the Year at the ASCAP Latin Music Awards. He won the prestigious award on the strength of seven of his recognized singles, including “Callaita,” “La Cancion,” “Que Pretendes,” and “Solo de Mi.”

Romeo Santos picked up the Songwriter/Artist of the Year award. The 38-year-old Puerto Rican and Dominican American singer earned the honor for penning the recognized singles “Aullando,” “Canalla,” and “Inmortal.”

The Song of the Year award went to Daddy Yankee’s “Con Calma,” featuring Snow.

The 43-year-old Puerto Rican reggaeton rapper/singer’s uptempo reggaeton and dancehall song, a reimagination of Snow’s chart-topping single “Informer,” was YouTube’s most viewed music video of 2019.

Other recognized artists include Gerado Ortiz (“Aerolinea Carrillo”), Becky G (“Bubalu”), Farruko & Pedro Capo (“Calma (Remix)”), Marc Anthony (“Parecen Viernes”),Jhay Cortez (“Reggaeton,” “Hola” ) and Carlos Vives(“Si Me Das Tu Amor”).

Universal Music Publishing Group was bestowed the Publisher of the Year award and the Independent Publisher of the Year award went to Kobalt Songs Music Publishing.

Due to the coronavirus, this year’s winners were announced via ASCAP’s social media platforms: @ASCAPLatino and @ASCAP. The innovative virtual format allowed fans, friends and peers to join in the online celebration.

The virtual event, hosted by Greeicy Rendón and Mike Bahía, also included special performances and appearances by: Marc Anthony, Descemer Bueno, Pedro Capó,Desmond Child, Jhay Cortez, Darrell, Natalia Lafourcade, Lunay, Silverio Lozada andSebastián Yatra, among other music creators.

The complete list of winners is available on the ASCAP website.

Tainy Signs with William Morris Endeavor (WME)

Posted on January 12, 2020 by Tom Castaneda

Tainyhas new representation…

William Morris Endeavor (WME) has announced that the agency will represent the 30-year-old Puerto Rican record producer and songwriter, whose real name is Marco Masis, in all areas worldwide.

Tainy, who continues to be managed by Lex Borreroat Neon16, will work across all departments of the agency to build his business. Billboard hasconfirmed that this is the first time he’s been represented by a talent agency.

After a successful 2019 as an artist, landing at No. 1 on Billboard‘s Latin Producerschart for 26 consecutive weeks, Tainy crowned the year-end Hot Latin Songs Producerschart, followed by DJ Snake, Mambo Kingz and DJ Luian.

His roster includes recent chart-topping hits such as Cardi B’s “I Like It,” “Callaita” in collaboration with Bad Bunny, “Adicto” in collaboration with Anuel AAandOzuna, and “I Can’t Get Enough,” for which he teamed up with Benny Blanco, Selena Gomez and J Balvin.

Tainy is currently nominated for best Latin rock, urban or alternative album at the 2020 Grammy Awardsfor his work on Bad Bunny’s X 100Preand on J Balvinand Bad Bunny’s joint album Oasis.

J Balvin & Bad Bunny’s “Que Pretendes” Reaches No. 1 on Billboard’s Latin Airplay Chart

Posted on August 11, 2019 by Tom Castaneda

It’s J Balvin’s quinceañera on the charts…

The 34-year-oldColombian reggaeton singerhas nabbed his 15th No. 1 on Billboard’s Latin Airplay chart with his collaboration with Bad Bunny, “Que Pretendes.”

J Balvin and Bad Bunny’s singerlifts 2-1 on the chart dated August 10.

It’s the first single off their collaborative eight-track album, Oasis (released June 28), advances with 13.8 million audience impressions (up 35%) earned in the week ending August 4, according to Nielsen Music.

J Balvin breaks away from a four-way tie with Carlos Vives, Shakira, and Wisin who have each claimed 14 No. 1s thus far. J Balvin now places as the act with the third-most leaders in the chart’s history which began in 1994. Bad Bunny, meanwhile, claims his sixth.

Beyond the “Que Pretendes” coronation, each act has nabbed two other No. 1s in 2019. J Balvin claimed his first No. 1 of the year when “Reggaeton” hit the top in its 13th week (chart dated April 6). His collaboration on Ozuna’s remix, “Baila Baila Baila,” alongside Daddy Yankee, Farruko and Anuel AA, secured a spot atop the list just a little over a month after.

Bad Bunny’s “Soltera,” with Lunayand Daddy Yankee arrived at No. 1 on the July 13-dated tally (a two-week reign), while “Callaita,” with compatriot producer Tainy, landed at the summit last week (Aug. 3-dated list).

Bad Bunny Breaks Record for Most Songs in the Top 10 at the Same Time on Billboard’s Hot Latin Songs Chart

Posted on July 12, 2019 by Tom Castaneda

Bad Bunnyis ruling the singles charts…

The 25-year-old Puerto Rican Latin trap and reggaeton singer has landed six songs concurrently in the top 10 of Billboard’s Hot Latin Songs chart, setting a new record for the most songs by an artist in the top 10 at the same time.

On the chart — which blends airplay, sales and streaming data to rank to the most popular Latin songs of the week — all eight of Bad Bunny’s Oasis’ songs, his No. 1 joint album with J Balvin, debut on the list dated July 13.

The Oasis parade is led by “Qué Pretendes,” which debuts at No. 2. Another Oasis track, “La Cancion,” bows within the top 10, at No. 10.

So, that’s two Bad Bunny cuts in the top 10, which joins four other Bad Bunny songs already in the region, at No. 3 (“Callaita,” with Tainy), No. 4 (“MIA,” featuring Drake), No. 5 (“Soltera,” with Lunayand Daddy Yankee) and No. 8 (“No Me Conoce,” with Jhay Cortezand J Balvin).

With that, Bad Bunny notches his six songs concurrently in the top 10. The previous record was four, held by six acts (Bad Bunny, Ozuna, Anuel AA, Joan Sebastian, Romeo Santosand Wisin & Yandel).

Further, Bad Bunny sets another record: He’s the first act with four songs in the top five at the same time, as he holds Nos. 2-5.

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