La Maquinaria Norteña Earns Third No. 1 on Billboard’s Regional Mexican Airplay Chart with “Te Quiero Ver”

Posted on July 19, 2023 by Tom Castaneda

La Maquinaria Norteña is celebrating another chart-topper…

The Regional Mexican band continues its winning streak as its latest single, “Te Quiero Ver,” rises 2-1 to rule Billboard’s Regional Mexican Airplay chart dated July 22.

It’s the third No. 1 for the Roswell, N.M.-based group, all of which arrived less than a year ago.

“Te Quiero Ver” rises to the summit on the Regional Mexican Airplay chart with 7.69 million audience impressions, a 7% swell from the week prior, earned in the U.S. during the July 7-13 tracking week, according to Luminate.

The quintet’s new champ follows “Eres Ese Algo,” which commanded for one week in February. With “Te Quiero Ver” in the lead, La Maquinaria picks up its third No. 1 among 29 career entries, and 13 top 10s. Its first came through the one-week ruler “50 y Cincuenta” in August 2022.

“Te Quiero Ver” ousts Grupo Firme and Gerardo Coronel’s “Que Onda Perdida” from the top slot after three weeks in charge.

With “Te Quiero Ver” at No. 1, La Maquinaria solidifies its standing becoming the only act, overall, with dual coronations unaccompanied by any other act on Regional Mexican Airplay in 2023.

Further, the quintet is also the second act to place at least two rulers on the survey in the same period. The only other act to place as many or more is Grupo Frontera with three champs: “Que Vuelvas” with Carin León (six weeks at No. 1, between Jan-Feb), “Bebe Dame” with Fuerza Regida (three weeks at No. 1, March-April) and “Di Que Sí” with Grupo Marca Registrada (April-May).

“Te Quiero Ver” also sees progress on the overall Latin Airplay chart, rising to its No. 5 high.

The northeño tune was composed by Keith Nieto, he group’s saxophonist.

La Maquinaria is comprised of leading vocalist and sixth bass player Sergio “Mosca” Soto, Nieto on sax, Rory Nieto on accordion, Tony Nieto on drums and Iván Gutiérrez on electric bass.

Yng Lvcas Earns First No. 1 on Billboard Latin Airplay Chart with Peso Pluma-Collab “La Bebe”

Posted on July 12, 2023 by Tom Castaneda

Yng Lvcas is celebrating a Billboard first…

The 23-year-old Mexican singer-songwriter and rapper has picked up his first No. 1 on Billboard’s Latin Airplay chart as “La Bebe,” with Peso Pluma, ascends 2-1 to lead the list dated July 15.

The collab checks into the penthouse on the overall Latin chart in its fourth week at No. 1 on Latin Rhythm Airplay.

“La Bebe” takes over Latin Airplay with 10 million audience impressions, up 1% from the week prior, earned in the U.S. in the week ending July 6, according to Luminate.

The song replaces Grupo Frontera and Bad Bunny’s “X100to” from its six-week domination, dipping 2-1 with a 14% decline in impressions, to 9.3 million.

“La Bebe” grants Lvcas his first Latin Airplay champ, who joins four other acts who have also taken over the tally in 2023 with their first leaders: Fuerza Regida and Grupo Frontera through “Bebe Dame” (one week, March 25), Marshmello with the Manuel Turizo-assisted “El Merengue” (one week, June 10), and his contemporary Peso Pluma, as “Ella Baila Sola,” with Eslabon Armado, placed the Mexican at the lead for one week (June 17).

Thus, the latter collects his second ruler.

Further, “La Bebe” is the only collaborative charting effort by Lvcas on any Billboard chart. He captured his maiden entry on any Billboard tally when the original version of the song, sans Pluma, debuted on the Billboard Global Excl. U.S. chart at No. 152, reaching a No. 2 high in April, after the remix with Pluma dropped.

Since then, the successful partnership has experienced a rewarding performance across charts. Here’s the recap:

Peak Position, Chart, Peak Date
No. 2, Latin Streaming Songs, April 8
No. 2, Hot Latin Songs, April 15
No. 1, Latin Digital Song Sales, April 15
No. 2, Global Excl. U.S, April 22
No. 5, Streaming Songs, April 29
No. 2, Global 22, June 10
No. 1, Latin Rhythm Airplay, June 24 (four weeks atop)
No. 1, Latin Airplay, July 15

Beyond its Latin Airplay coronation, “La Bebe” holds steady at its No. 2 high for a seventh week on the multi-metric Hot Latin Songs chart, despite a 5% decline in streaming activity: it logged 13.2 million clicks in the U.S. during the same period. Plus, it also sees a fall in sales: 12% from the previous week to 1,000 downloads.

Fuerza Regida Captures Its Highest Debut on Billboard’s Hot Latin Songs Chart with “Sabor Fresa”

Posted on July 5, 2023 by Tom Castaneda

Fuerza Regida can savor their growing popularity…

The Regional Mexican band, which hails from California, has captured its highest debut on Billboard’s Hot Latin Songs chart with latest single “Sabor Fresa.”

The track starts at No. 3 on the ranking dated July 8.

The song follows Fuerza Regida’s “TQM,” which likewise debuted in the upper region just a month ago (No. 5, June).

With “Sabor Fresa,” the group picks up its fourth top 10 on Hot Latin Songs. Out of those, “Bebe Dame,” with Grupo Frontera — its first entry and highest-charting title on the all-genre Billboard Hot 100 (No. 25 high in January) — marked Fuerza Regida’s first champ on Hot Latin Songs, which blends airplay, sales and streaming data, leading for two weeks.

“Sabor Fresa” starts at No. 3 on the multimetric survey fueled by a strong streaming activity. The song logged 15 million official U.S. streams in the tracking week ending June 29, according to Luminate. That figure makes for a No. 11 launch on the overall Streaming Songs and No. 2 on Latin Streaming Songs, Fuerza Regida’s highest debut on both.

Sales, too, power “Sabor Fresa’s” high start on Hot Latin Songs. While the song sold less than 1,000 downloads during the same tracking period, it was enough for a No. 3 launch on Latin Digital Song Sales.

On a global level, “Sabor Fresa” bows at No. 16 on the Billboard Global 200 with 37.2 million streams and at No. 25 on Global Excl. U.S. with 23.1 million clicks.

Plus, at its No. 26 entrance on Hot 100, “Sabor Fresa” nearly misses becoming Fuerza Regida’s highest-charting song there. “Bebe Dame” peaked at No. 25 on the January 28-dated list.

Eslabon Armado & Peso Pluma’s “Ella Baila Sola” Rises to No. 1 on Billboard’s Latin Airplay Chart

Posted on June 14, 2023 by Tom Castaneda

Eslabon Armado and Peso Pluma continue finding combined success on the Billboard charts.

The Regional Mexican group’s team-up with the 24-year-old Mexican singer/songwriter continues to pay dividends as “Ella Baila Sola” commands yet another Billboard chart: It rises 3-1 to lead the Latin Airplay list dated June 17.

The song adds a sixth chart domination after leading Billboard’s Global 200, Hot Latin Songs, Regional Mexican Airplay, Latin Streaming Songs and Latin Digital Songs Sales charts.

“Ella Baila Sola” locks its No. 1 spot on the overall Latin Airplay chart with a 1% gain in audience impressions, to 10.4 million, logged during the June 2-8 tracking week, according to Luminate.

The collab ousts another pair-up from the lead: Marshmello and Manuel Turizo’s “El Merengue” ruled the June 10-dated survey, and falls to No. 3 on the current chart.

As “Ella Baila Sola” hits No. 1 on Latin Airplay, Eslabon Armado and Peso Pluma both cement the Regional Mexican genre’s authority across Latin radio stations in the U.S.

It’s the third regional Mexican song to top the tally in 2023, after Fuerza Regida and Grupo Frontera’s “Bebe Dame” (one week, March 25) and Grupo Frontera and Bad Bunny’s “Un x100to” (three weeks starting the May 20-dated list).

Those three champs join Alejandro Fernández’s “Caballero” and La Adictiva Banda San José de Mesillas’ “Escondidos,” which ruled for one week each in 2020, making a total of five No. 1 hits on Latin Airplay this decade. With just three years in, the ‘20s might match or outperform the ‘90s, when 18 regional Mexican tracks coronated Latin Airplay — six in 1997 alone — the largest provider of No. 1-charting titles stemming from the genre since the chart launched in 1994.

As “Ella Baila” arrives at the summit, both Eslabon Armado and Peso Pluma score their first No. 1 there.

Eslabon Armado secured a No. 6-high through the Ulices Chaidez-collab “Te Encontré” in June 2021. Meanwhile, Peso Pluma’s “La Bebe,” with Ynv Lvcas, rises 8-6 on the current ranking.

“Ella Baila Sola” has now commanded six Billboard charts.

Here’s the leaderboard:

Peak Date, Chart, Weeks at No. 1
April 1, Latin Streaming Songs, 12
April 15, Hot Latin Songs, 10
April 22, Latin Digital Songs Sales, five
April 29, Billboard Global 200, five
May 27, Regional Mexican Airplay, three
June 6, Latin Airplay

Grupo Frontera Earns Second No. 1 on Billboard Latin Airplay Chart with Bad Bunny-Collab “Un x100to”

Posted on May 17, 2023 by Tom Castaneda

Grupo Frontera have earned a place in music history…

The Regional Mexican group has achieved a feat unseen on Billboard’s Latin Airplay chart in more than a decade, becoming the first act to place two Regional Mexican songs at No. 1 in a single year.

The group claims the first such double win since Banda El Recodo de Cruz Lizárraga in 2009.

Grupo Frontera’s “Un x100to,” with Bad Bunny, hits No. 1 on the Latin Airplay chart dated May 20 due to a 20% boost in audience impressions, to 10.7 million, in the United States in the week ending May 11, according to Luminate.

The quintet secured its first champ on Latin Airplay as “Bebe Dame,” with Fuerza Regida, capped the March 25-dated ranking.

The last regional Mexican act to post two No. 1s on the tally in the same year was Banda El Recodo de Cruz Lizárraga, whose “Te Presumo” and “Me Gusta Todo de Ti” ruled for six and five weeks beginning the February 28 and December 26, 2009-dated lists, respectively.

Since Latin Airplay launched in November 1994, Grupo Frontera logs just the fifth instance of an act notching two regional Mexican No. 1s in a single year. Marco Antonio Solis first achieved the feat in 1996 and is the only artist to have earned the honor twice.

Here’s the full list below:

Acts With 2 Regional Mexican No. 1s on Latin Airplay in a Single Year:
Grupo Frontera, 2023: “Un x100to,” with Bad Bunny, “Bebe Dame,” with Fuerza Regida
Banda El Recodo de Cruz Lizárraga, 2009: “Me Gusta Todo De Ti,” “Te Presumo”
Conjunto Primavera, 2007: “Basta Ya,” “Ese”
Marco Antonio Solis, 1997: “La Venia Bendita,” “Así Como Te Conocí”
Marco Antonio Solis, 1996: “Recuerdos, Tristeza Y Soledad,” “Que Pena Me Das”

Bad Bunny, meanwhile, captures his 21st Latin Airplay champ, the seventh-most among all acts since the chart’s inception in 1994. J Balvin leads with 35 No. 1s, followed by Enrique Iglesias and Ozuna (32 each), Daddy Yankee (28), Maluma and Wisin (22 each).

Expanding on the regional Mexican genre’s momentum, as Grupo Frontera reached the No. 1 slot with “Bebe Dame” in March, the quintet brought back the format to Latin Airplay’s top spot following a three-year gap, after La Adictiva Banda San José de Mesillas’ “Escondidos” crowned for one week on January 18, 2020.

This decade, so far, four regional Mexican songs have secured a spot at No. 1. “Escondidos” succeeded Alejandro Fernández’s “Caballero,” which began its two-week reign on the Jan. 4, 2020, chart, prior to Grupo Frontera’s two leaders this year.

Looking back to the Latin Airplay chart’s 1994 inception, the ’90s dispensed the most regional Mexican chart-toppers in a single decade: 18 (despite the chart debuting nearly halfway through the decade), led by the likes of Solis, Rocio Durcal, Alejandro Fernández, Juan Gabriel, Los Tigres del Norte and Selena. Almost as many – 17 – ruled during the 2000s, while nine led in the ‘10s, continuing a rich legacy for the genre.

The 2020s are on pace for around 12 regional Mexican No. 1s by the end of the decade, although the genre’s unprecedented heights on the Billboard Hot 100, led by “Un x100to” and Eslabon Armado and Peso Pluma’s “Ella Baila Sola” – the first regional Mexican top 10s ever on the chart, where they currently rank at Nos. 7 and 4, respectively – suggest an even greater ceiling.

A new wave of acts is fusing mariachi, norteño, banda, sierreño and corridos, as well as collaborating with artists, such as Bad Bunny, generally outside the genre.

Fuerza Regida & Grupo Frontera Earn First No. 1 on Billboard’s Latin Airplay Chart with “Bebe Dame”

Posted on March 21, 2023 by Tom Castaneda

Fuerza Regida continues dominating the charts…

The Regional Mexican group’s Grupo Frontera-collab “Bebe Dame” expands its chart-topping domination as the two groups’ second collab ascends from the runner-up slot to lead Billboard’s Latin Airplay chart dated March 25.

The track dethrones Bizarrap and Shakira’s “Bzrp Music Sessions, Vol. 53” after four nonconsecutive weeks on top.

Strong airplay across Latin radio stations fuels “Bebe Dame” to No. 1 in its eighth week after it registered 11.5 million in audience impressions, up 14%, in the U.S. in the week ending March 16, according to Luminate.

In addition to its leadership across Hot Latin Songs (two weeks; Jan. 21 and March 4) and Regional Mexican Airplay, where it holds for a second week at the penthouse, “Bebe Dame” now rules the all-genre Latin Airplay ranking, a first champ for both Fuerza Regida and Grupo Frontera.

While Fuerza Regida reached a No. 14 high with “Se Acabó,” with Lenin Ramirez and Banda Renovación, last December, Grupo Frontera captures its third top 10 among four career entries. Previously, the five-member ensemble secured a No. 4 high through “Que Vuelvas.”

“Bebe Dame’s” new achievement also secures a first chart topper for labels Street Mob and BorderKid. It’s the third instance of an indie label sending a song to No. 1 on Latin Airplay in 2023, after Rimas Music through Bad Bunny and Rauw Alejandro’s “Party” (Feb. 11-dated list) and DALE Play with “Bzrp Music Sessions, Vol. 53” (four weeks between Feb. and March).

Elsewhere, “Bebe Dame” dips 2-3 on the multimetric Hot Latin Songs chart with declines in both streaming activity and digital sales. The song logged 10.1 million U.S. clicks, a 6% drop from the prior week, and sold a little less than 1,000 downloads, a 4% decrease, dropping 2-4 on Latin Digital Song Sales.

Further, on the overall Billboard Hot 100 chart, “Bebe Dame” rallies 64-47, after it peaked at No. 25 in chart dated Jan. 28.

Fuerza Regida Notches First No. 1 on Billboard’s Regional Mexican Airplay Chart with Grupo Frontera-Collab “Bebe Dame”

Posted on March 14, 2023 by Tom Castaneda

Fuerza Regida is celebrating a big first…

The Regional Mexican group continues its good fortune across Billboard’s Latin charts as “Bebe Dame,” with Grupo Frontera, jumps 2-1 on the Regional Mexican Airplay chart dated March 18.

The song’s new coronation lands after it dominated on the Hot Latin Songs chart for two weeks.

“Bebe Dame” rises to the top of Regional Mexican Airplay thanks to a 15% increase in audience impressions, to 9.2 million, earned in the U.S. in the week ending March 9, according to Luminate.

The collaboration was released on December 16 and belongs to Fuerza Regida’s Sigan Hablando album, which earned the five-member ensemble its highest peaking set on Top Latin Albums (No. 2, Jan. 28) and a two-week reign on Regional Mexican Albums.

“Bebe Dame” is the second collaborative effort by Fuerza Regida and Grupo Frontera, following “911” which reached the top 25 on the multimetric Hot Latin Songs chart last December.

Back on Regional Mexican Airplay, as “Bebe Dame” leads the 29-year-old ranking, Fuerza Regida secures its first champ. Previously, the San Bernardino, Calif-based group reached the top five through the No. 5-peaking “Sigan Chambeando” in August 2019.

Grupo Frontera, meanwhile, claims its second leader in less than two months. The group replaces itself at No. 1, sending “Que Vuelvas,” with Carin León, to No. 5 following its six-nonconsecutive-week run on top, which began on the Jan. 28-dated list.

Further, “Bebe Dame” holds at No. 2 on Hot Latin Songs for a seventh frame after two weeks atop, despite dips in both streams and digital sales. It also leaps 6-2 on the all-genre Latin Airplay tally, granting Fuerza Regida its first top 10 there. Grupo Frontera picks up its third straight top 10.

Jimmy Humilde & Rancho Humilde Executives Discuss Latino Politics with U.S. Senator Alex Padilla

Posted on March 8, 2023 by Tom Castaneda

Jimmy Humilde goes to Washington…

Earlier this month, the Mexican American music executive, the CEO of Rancho Humilde and executives at the indie label traveled to Washington, D.C., to meet with U.S. Senator Alex Padilla (D-Calif.).

Joined by the label’s co-founding partners José Becerra and Roque Venegas, the meeting, requested by Humilde, focused on discussing key issues that affect the Latino community in the U.S., like a path to citizenship for the millions of undocumented immigrants living in the country.

The last time the U.S. immigration system was meaningfully reformed was in 1986, when then President Ronald Reagan signed the Immigration Reform and Control Act.

Additionally, Humilde expressed his “desire for U.S. consulates and embassies to create panel discussions and educational programs that enable the discovery of hidden talents that can be developed in the U.S. market,” according to a press release. The label executives also met at the White House with President Joe Biden’s senior advisory team to “assess possible ways for the Latin community to participate more in important voting processes at the national level.”

While the discussions in Washington have yet to lead to any sort of reform or the introduction of any new policies, Humilde and his L.A.-based team have been active on a local level.

Most recently, Rancho Humilde and its artist Fuerza Regida made a joint donation of $20,000 to the organization Inclusive Action for the City, whose work is promoting the legalization of street vending.

“Street vending should be recognized in the city as an honest trade,” Humilde said in a statement. “It is not only a source of job creation, but it’s also a sector that boosts consumption in the city. I understand their hardships and concern, because at one point it was there where I found my living and that of my family.”

In February, Humilde hit No. 1 on Billboard’s Latin Producers chart (dated Feb. 4) for the first time, thanks to nine production credits on the Hot Latin Songs survey.

Rancho Humilde, whose roster includes artists link Ivonne Galáz, Junior H and Fuerza Regida, finished at No. 4 on Billboard’s 2022 year-end Hot Latin Songs Labels recap.

Manuel Turizo Teams Up with Marshmello for Cross-Genre Single “El Merengue”

Posted on March 4, 2023 by Tom Castaneda

Manuel Turizo has called on an unlikely collaborator to help him get over his ex…

The 22-year-old Colombian singer has teamed up with Marshmello for the duo’s first cross-genre collaboration titled “El Merengue.”

Turizo and Marshmello released the track and music video that puts a fresh spin on merengue with layered electro beats and Turizo’s rich baritone vocals.

The video, directed by Chadrick Preuss and Sandeep Vadlamudi, follows a lovestruck Turizo who is hung up on an ex-flame that he casually runs into one night at a crowded nightclub. In the heat of the moment, the Colombian singer and his ex sway to the rhythms of the sultry merengue beat. Overtaken by rekindled emotions — and liquid courage — Turizo ends up retching into the nightclub’s toilet while an unmasked Marshmello listens from the next stall over.

“I drunkenly told you I had forgotten you, but I didn’t,” Turizo admits over a vibrating beat that’s reminiscent of the booming merengue anthems of the early 2000s.

The video then turns into a dream-like, spell-binding sequence that returns to the first scene of the video where Turizo is looking at a photo of him and his ex. The song lyrically touches on the same themes and was written by the duo along with the much sought-after producer Edgar Barrera and Puerto Rican artist Gale, among others.

The collaboration between the two artists was first unveiled on February 24 when Turizo appeared wearing Marshmello’s emblematic white helmet amongst the bustling madness of New York City’s Times Square. Fans crowded around Turizo while the city’s famed neon billboards displayed the announcement of “El Merengue.”

No stranger to Latin collaborations, Marshmello previously released the pulsating EDM and trap-infused “Estilazo” with Dominican star Tokischa last April and during his EDC Mexico headlining set last week, the DJ debuted an unreleased track featuring regional Mexican artists Fuerza Regida and Peso Pluma. Dubbed an electro corrido, the track has been making its rounds on social media and Latin outlets, while fans patiently await the song’s official release.

Meanwhile, Marshmello has been teasing the release of his next full-length record — what will be his first since 2021’s Shockwave — via socials. He has already released a slate of singles this year including “Party Jumpin’,” “Unity,” “Eternal,” and “Again.”

Turizo entered the limelight back in 2016 with his sweet love song “Una Lady Como Tú,” and has since become a global favorite with the releases of hit singles like “Culpables,” a collaboration with Ozuna, and “La Bachata” — the first single from his forthcoming new album, 2000.

Bizarrap Earns First No. 1 on Billboard Hot Latin Songs Chart with Shakira-Collab “Bzrp Music Sessions, Vol. 53”

Posted on January 24, 2023 by Tom Castaneda

Bizarrap has earned his first-ever No. 1 on the Billboard Hot Latin Songs chart…

The 24-year-old Argentine DJ and record producer captures his first chart-topper for “Bzrp Music Sessions, Vol. 53,” his smash collaboration with Shakira.

The new track rallies up the January 28-dated chart with a 16-1 jump following its first full-week of tracking.

With the No. 1 song, Shakira ties with Bad Bunny for the fourth-most No. 1s overall, both with 12.

The song was released on January 11 at 7 p.m. ET through Dale Play/Sony Music Latin and debuted at No. 16 (chart dated January 21) with less than two days of activity.

Hot Latin Songs ranks the most popular Latin songs in the U.S. based on a blend of airplay, digital sales, and streaming data.

Starting with radio airplay, “Bzrp Music Sessions, Vol. 53” generated 7.42 million audience impressions in the tracking week ending in January 19, according to Luminate. The sum allows for a No. 5 debut on the all-genre Latin Airplay chart.

It’s the second top 10 for Bizarrap after his four-week command with “Music Sessions, Vol. 52,” with Quevedo (November 2022). Shakira, meanwhile, collects her 36th top 10.

On the streaming front, “Music Sessions, Vol. 53” logged 20.2 million official U.S. streams, up 315%, in the same tracking period. The count yields a No. 3 start on the overall Streaming Song ranking and a 17-1 jump on Latin Streaming Songs.

Sales also assist the collaboration’s No. 1 ascent on Hot Latin Songs. With 9,000 downloads sold, “Vol. 53” surges 23-3 on the Digital Songs Sales ranking and holds at No. 1 for a second week on Latin Digital Song Sales.

It’s the largest sales week among Hot Latin Songs hits since Shakira’s own “Suerte (Whenever, Wherever)” sold 15,000 on the Feb. 15, 2020-dated chart, following her performance of the track during the halftime show that year (Feb. 2).

Back on the multimetric tally, “Vol. 53” easily sends Fuerza Regida and Grupo Frontera’s “Bebe Dame” to No. 2 after its one week in charge.

Here’s the scoreboard since the chart’s inception in 1986:

27, Enrique Iglesias
16, Luis Miguel
15, Gloria Estefan
12, Bad Bunny
12, Shakira
11, Marco Antonio Solis
11, Ricky Martin

Notably, “Vol. 53” allows for another woman in a lead or co-lead role to rule Hot Latin Songs for the first time since Karol G’s “Provenza” in May 2022. Further, the tally’s No. 1 slot was monopolized by three Bad Bunny’s songs for 35 weeks, as “Moscow Mule,” “Me Porto Bonito,” with Chencho Corleone, and “Titi Me Preguntó” dominated the May 21, 2022 – January 14, 2023-dated rankings, until Fuerza Regida and Grupo Frontera’s “Bebe Dame” landed at the summit the week prior.

Elsewhere on the charts, “Vol. 53” makes a No. 9 debut on the overall Billboard Hot 100 chart. It’s the highest start for both acts, and Shakira’s highest ranking since “Beautiful Liar,” with Beyoncé, peaked at No. 3 in 2007. “Vol. 53” also bows at No. 2 on both the Billboard Global 200 and Global Excl. U.S. charts.

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