Luis Fonsi & Daddy Yankee’s “Despacito” Video Hits 8 Billion Views on YouTube

Luis Fonsi and Daddy Yankee continue extending their reign…

The 44-year-old Puerto Rican singer and 45-year-old Puerto Rican reggaeton star’s music video for global sensation “Despacito” has logged 8 billion views on YouTube.

Luis Fonsi & Daddy YankeeIn the process Fonsi and Daddy Yankee’s video extends its reign as the most-viewed music video on YouTube — by a long shot.

The closest competitor to the nearly five-minute clip for the 2017 smash hit is Ed Sheeran’s “Shape of You,” which has raked in 5.8 billion views.

“Who would of thought that a melody over my guitar that morning in my house would be listened to in so many places, by so many people,” Fonsi wrote on social media celebrating the song’s new milestone. “It’s been almost six years and I still can’t believe it. The words THANK YOU don’t cover it. 8 billion views, sounds so nice.”

Fonsi continued thanking those who made it all possible, including Daddy Yankee, Justin Bieber who jumped on the remix, his co-writer Erika Ender, producers Andrés Torres and Mauricio Rengifo and video director Carlos Pérez, to name a few, and his island of Puerto Rico, where they filmed the video, featuring former Miss Universe Zuleyka Rivera.

“Despacito,” released via Universal Music Latino in January 2017, is the gift that keeps on giving. Four months after the music video made its debut on YouTube, it hit the 1 billion mark back when it got a boost from a bilingual remix that featured Bieber.

Five years ago in May, the remix with Bieber reached No. 1 on the Billboard Hot 100 and made global history. Furthermore, “Despacito” topped the Hot Latin Songs chart for a record 56 (non-consecutive) weeks, spending the most weeks at No. 1 for any title since the chart’s inception in 1986.

Yahritza y Su Esencia Sign Worldwide Deal with SESAC Latina

Yahritza Martinez and her brothers are taking their music career to greater heights…

The 15-year-old Mexican singer and her siblings Jairo and Armando Martinez, best known by their group name Yahritza y Su Esencia, have signed a worldwide deal with SESAC Latina.

Yahritza Martinez, Yahritza y Su Esencia,The Martinez siblings have now joined a roster that includes chart-topping artists like Nicky Jam, Edén Muñoz, Christian Nodal, Erika Ender, Manuel Turizo, among others.

“We are very excited to welcome Yahritza y Su Esencia to the SESAC Latina family,” Celeste Zendejas, vice president, SESAC Latina, said in a statement. “Their debut single premiered at number one on the Hot Latin Songs Billboard chart, and they are growing into a cultural phenomenon in the Mexican genre. We are honored to be part of their continued success.”

To mark the beginning of their new deal with the performance-rights organization, Yahritza Y Su Esencia — who are signed to indie label Lumbre Music — took the stage to perform “Enamorado” and “Soy El Único” during the 2022 SESAC Latina Music ceremony on June 29.

Yahritza y Su EsenciaTheir partnership with SESAC Latina comes on the heels of the trio’s unprecedented success, which has catapulted them to the top of the Billboard charts.

Earlier this year, the self-taught musicians made history with the sad sierreño anthem “Soy El Unico” as the track scored a No. 20 entry on the Billboard Hot 100, making lead singer Yahritza the youngest Latin performer to enter the all-genre tally.

Additionally, “Soy El Único,” penned by Yahritza at age 13, debuted at No. 1 on the Hot Latin Songs chart dated April 9.

“I don’t write my songs specifically for anyone. I just observe what’s going on around me and I get ideas from it,” she previously told Billboard.

In April, the group — which hails from Yakima, Wash. — dropped their five-track EP, Obsessed, which peaked at No. 1 on Billboard‘s Regional Mexican Albums chart. According to a press release, Yahritza Y Su Esencia is currently working on a full album, set to drop “later this year.”

Erika Ender Releases New Trilingual Album “MP3-45”

Erika Ender is getting personal…

The 45-year-old Panamanian Latin Grammy-winning singer, songwriter has released MP3-45, her most personal and intimate album to date.

Erika Ender

Ender, who co-penned Luis Fonsi and Daddy Yankee‘s massive hit “Despacito,” bares it all on the 9-track set, which kicks off with a vintage dance band cover of Alberto Zarzar’s “Abrázame.”

She then slows things down with beautiful ballads “Só Louco” and “When I Fall in Love” setting the stripped-down tone for the remainder of the album, which finds an emotional Ender singing about falling in and out of love.

“This album has to do with my structure as a human being and as an artist,” Ender tells Billboard. “MP3 is the format we listen to music nowadays and 45 takes me back to 45RPM which is how I used to listen to music when I was growing up at my parent’s house. That music formed me as a songwriter. I remember I’d listen and write down the lyrics and list the credits, I was fascinated by all of that. I’m bringing that little Erika to the woman I am now. It’s a digital vintage. It has profound, deep lyrics and I sing in three different languages because I come from a multicultural family.”

Jenni Rivera Earns Third Posthumous Top 10 on Billboard’s Regional Mexican Airplay Chart with “Engañémoslo”

Jenni Riverahas another Top 10 hit…

The late Mexican American bandasinger has notched her third posthumous top 10 on Billboard’s Regional Mexican Airplaychart as “Engañémoslo” rises 13-8.

Jenni Rivera

The track was recorded by Rivera prior to her death in 2012 and co-written by Rivera alongside Espinoza Paz

It’s also the theme song of a campaign launched by the Rivera family in support of women empowerment throughout Mexico and U.S.

“I assumed she didn’t get to record it,” Paz commented via a press release. “What a pleasant surprise to find out she did.”

“Engañemoslo” lifts to 4 million in audience impressions (up 14%) earned in the week ending May 3, according to Nielsen Music/MRC Data.

The song marks the second previously unreleased recording by the Rivera family following Rivera’s death. It follows the No. 7 peak (Sept. 7, 2019) “Aparentemente Bien” which was written by Erika Enderand Argentina’s Alejandro Lerner

In between, “Que Me Entierren Cantando” (No. 38 peak) was released by her brother Lupillo Riverawhich includes pre-recorded vocals from the late banda singer-songwriter.

With the new single, Rivera has earned top 10s spanning three decades dating back to 2005 with the No. 7 high “Qué Me Vas a Dar.” 

Since then La Diva de La Bandahas placed six top 10s in the 2000s six in the 2010s and her current hit at No. 8.

Erika Ender Signs Global Multimedia Deal with BMG

Erika Enderhas a new global deal…

The 45-year-old Panamanian & Brazilian singer-songwriter has signed a global multimedia partnership deal with music company BMG.

Erika Ender

The wide-ranging deal includes a new recording agreement for her upcoming studio album, a book deal to publish her autobiography, a first-look documentary film agreement and development deal with her multi-platform company, Endertainment

“Over the years, my career has diversified into multiple branches of entertainment and different markets within the music industry and with my new BMG family, I feel I found a home that not only sees the world of music and music entertainment from a global perspective, but also, like me, believes that the world is unlimited and that makes me feel free to create and be the best I can in all the things I love to do…BMG lets me be me…,” said the “Despacito” co-writer about the deal.

Having written hit singles for Gloria Trevi(“Cinco Minutos“), Chayanne(“Candela“) and Ednita Nazario(“La Pasión Tiene Memoria“), Ender’s music career spans over 27 years.

Along with Luis Fonsiand Daddy Yankee, Ender co-wrote chart-topping “Despacito” which spent 16 weeks atop the BillboardHot 100. The song’s Grammy nomination for Song of the Year earned Ender the honor of being the first Latina to earn a nod in that category.

In 2017, Ender became the youngest inductee into the Latin Songwriters Hall of Fame.

“We are honored that Erika has chosen BMG as both her new label and publishing home,” added Thomas Scherer, BMG executive vp, repertoire & marketing, Los Angeles. “Together we have a highly ambitious team that all share in the same global vision for the future. As one of entertainment’s most inspiring entrepreneurs, she has embraced all we have to offer beyond publishing and records, to television, for her show TalenPro, and also books as an author. She is truly an inspiration and we are proud to welcome Erika to the BMG family and look forward to working alongside her.”

Erika Ender Honored with Ismael Cala Foundation’s Philanthropy Award

Erika Ender is celebrating a special honor…

The 44-year-old Panamanian singer/songwriter, one of the masterminds behind the global hit single “Despacito,” has received the Ismael Cala Foundation’s philanthropy award.

Erika Ender

Ender, the president of Fundación Puertas Abiertas and creator of the Talenpro project, received the recognition over the weekend at Gala Fifty in Miami, which celebrated the Ismael Cala Foundation’s first 50 months of work.

“[Erika Ender] has created an exponential platform for young talents, interweaving entertainment and culture with efforts to promote the social welfare of others,” says Ismael Cala. “She is an example of an artist with a sense of social responsibility, involved in managing solutions for Panamanians and providing an example for the Americans overall.”

In its 50 months of activity, 6,359 young people from 13 countries in Latin America and the United States have benefited from the foundation’s programs, which seek to develop their potential and enhance their well-being and social development.

During the event, funds were raised to strengthen the foundation’s programs and contribute to the education and social transformation of children, adolescents and young adults.

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Gloria Trevi to be Inducted into the Latin Songwriters Hall of Fame

Gloria Trevi is heading into the annals of Latin music history…

The Latin Songwriters Hall of Fame has revealed which five songwriters will be inducted at the prestigious hall this year, with the 50-year-old Mexican singer/songwriter making the grade.

Gloria Trevi

Trevi joins a roster that includes previous inductees, including last year’s Erika Ender, Carlos Vives and Ana Gabriel, to name a few.

Besides having a rebellious and over-the-top personality onstage, Trevi is also known as a songwriter and philanthropist. In her nearly three-decade music career, she’s penned more than 400 songs and released 13 albums, four of which reached No. 1 on Billboard’s Top Latin Albums chart: Gloria in 2011, El Amor in 2015, Immortal in 2016 and Versus in 2017.

Joining Trevi is Chucho Valdés.

As a pianist, composer and arranger, the 76-year-old Cuban artist become one of the most influential figures in modern Afro-Cuban jazz. He’s a winner of six Grammys and three Latin Grammys. On November 27, 2010, Chucho peaked at No. 8 on the Latin Pop Albumschart thanks to his collaboration with Buika on her album El Ultimo Trago.

Ecuadorian singer and songwriter Carlos Rubira Infante has also made the list. He’s known for bringing to the forefront the country’s national music style, pasillo and pasacalle music. At 96 years old, he was awarded the National Prize in ArtPremio Eugenio Espejo” in 2008 from the president of Ecuador and has penned more than 400 songs.

Another honoree, Fernando Osorio.

Born in Colombia but raised in Venezuela, this singer-songwriter is the man behind some of the most unforgettable Latin songs. His first international success was with “Solo con un Beso,” a song he wrote for Ricardo Montaner in 1988, peaking at No. 7 on the Hot Latin Songs chart. Osorio nabbed the Latin Grammy for best tropical song in 2004 for composing Celia Cruz‘s “Rie y Llora” before her death.

And last but not least… KC Porter will be honored.

Bon Jovi, Janet Jackson and Laura Pausini all have one thing in common: KC Porter. The American record producer, songwriter, musician and singer is known for crossing over many artists into the Spanish-speaking market. He’s a nine-time Grammy winner for his production work on Carlos Santana‘s Supernatural and has written and produced some of Ricky Martin’s biggest hits, including “María.”

For the past six years, the Latin Songwriters Hall of Fame, founded by Desmond Child and Rudy Pérez, has honored the world’s greatest Latin music creators and their memorable songs.

The 2018 honorees will be officially inducted at the sixth annual La Musa Awards ceremony and gala, taking place October 18 at the James L. Knight Center in Miami.

Luis Fonsi & Daddy Yankee Break Tie with Enrique Iglesias for Most Weeks at No. 1 on Billboard’s Hot Latin Songs Chart

Luis Fonsi and Daddy Yankee have taken down Enrique Iglesias

The 39-year-old Puerto Rican singer and the 41-year-old Puerto Rican rapper’s global smash “Despacito” featuring Justin Bieber, has claimed the all-longevity mark atop Billboard‘s Hot Latin Songs chart all to itself, as the song scores a record-breaking 42nd week at No. 1 on the ranking dated February 17.

Luis Fonsi & Daddy Yankee

The hit surpasses the 41-week reign of Iglesias‘ “Bailando,” featuring Descemer Bueno and Gente de Zona, in 2014-15.

Erika Ender, one of the six writers of the Grammy-nominated song tells Billboard of the feat, “This song has been so unpredictable and so surprisingly wonderful, as are the spontaneous and authentic emotions for those who are able to connect, with any heart and in any language. I’m happy for this new record for Latin music.”

Hot Latin Songs blends streaming, airplay and sales data; it switched from an airplay-only methodology on October 20, 2012.

“Despacito” first led the chart dated a year ago this week, rising to its first frame at No. 1 on the February 18, 2017-dated tally. It spent 35 consecutive weeks at No. 1 and then ceded the summit to J Balvin and Willy Willliam‘s “Mi Gente,” featuring Beyoncé, for 12 weeks, beginning October 21. “Despacito” then returned for another seven weeks at No. 1 (so far).

Here’s a recap of the longest all-time reigns on Hot Latin Songs (dating to the chart’s October 4, 1986, inception.

Most Weeks at No. 1 on Hot Latin Songs
Weeks at No. 1, Title, Artist, Date Reached No. 1
42 weeks, “Despacito,” Luis Fonsi & Daddy Yankee feat. Justin Bieber, Feb. 18, 2017
41 weeks, “Bailando,” Enrique Iglesias feat. Descemer Bueno & Gente de Zona, May 17, 2014
30 weeks, “El Perdón,” Nicky Jam & Enrique Iglesias, March 21, 2015
25 weeks, “La Tortura,” Shakira feat. Alejandro Sanz, June 4, 2005
22 weeks, “Ginza,” J Balvin, Oct, 17, 2015
20 weeks, “Te Quiero,” Flex, April 5, 2008
20 weeks, “Me Enamora,” Juanes, Sept. 29, 2007
20 weeks, “A Puro Dolor,” Son by Four, April 1, 2000

Along the way, “Despacito” also made history atop the all-genre Billboard Hot 100 chart, ruling for 16 weeks beginning May 27, 2017. The song tied Mariah Carey and Boyz II Men‘s “One Sweet Day” for the most weeks at No. 1 in the Hot 100’s 59-year history.

Camila Cabello: The Best Dressed Latina at the Grammy Awards

She may not be a Grammy Award nominee (yet)… But Camila Cabello is already a Grammys red carpet all-star.

Camila Cabello

The 20-year-old Cuban/Mexican singer and former Fifth Harmony member rocked la carpeta rojo at Madison Square Garden on music’s biggest night, earning the title of Best Dressed Latina.

Here’s a look at the night’s most stylish red carpet stars:

Camila Cabello

Camila Cabello
Cabello looked as sizzling hot as a “Havana” night in a rouched red Vivienne Westwood gown. She paired her glam, strapless gown with $175,100 worth of diamonds from Bulgari’s Serpenti Collection, a disco-ball-like purse by Judith Leiber and a Time’s Up rose.

Cardi B

Cardi B
Two-time Grammy nominee Cardi B looked angelically delicious in a white Ashi Studio dress with train, which the 25-year-old part-Dominican American rapper paired with Christian Louboutin heels and Messika jewels.

Ashanti

Ashanti
Ashanti proved to be the night’s golden girl… The 37-year-old part-Dominican American singer and actress shined bright in a shimmering gold gown by Yas Couture by Elie Madi. It featured long sleeves, high neck and dramatic skirt.

Erika Ender

Erika Ender
Erika Ender, who co-wrote the Grammy-nominated global hit “Despacito,”wore a black long-sleeve gown with bead detailing. The 43-year-old Panamanian singer/songwriter’s dress, by Mac Duggal, featured parallel, thigh-high slits.

Kristin Maldonado

Kirstin Maldonado
Pentatonix member Kirstin Maldonado wore a ruffled, semi-sheer dress, which the 25-year-old half-Mexican, part-Spanish singer topped off with a smoky eye.

Erika Ender: The First Latina Nominated for Song of the Year at the Grammys

Erika Ender’s name will be etched in music history…

When The Recording Academy unveiled this year’s official list of nominees, the 42-year-old Panamanian singer/songwriter became the first Latina up for song of the year in the history of the Grammys.

Erika Ender

Ender, who is celebrating her 25th anniversary as a performer this year, was preparing to perform alongside Roberto Carlos at an annual Christmas special in Rio de Janeiro, when she suddenly got a congratulatory tweet from the academy.

Born in Panama to a Brazilian mother and American father, Ender’s message to the world — should she take home the coveted gramophone for “Despacito” — is one of unity and perseverance.

“As I said in the Latin Grammys, it’s not about competing, it’s about sharing. We are several colleagues sharing as a dream team. Those who sing are obviously the face, but there are those of us who also write and produce, the people from behind who made it all possible — [it’s about] the importance of union through music.”

She continues: “Women are a minority, but any woman who is determined to achieve their dreams in an honest way, while persevering with their values ​​and talent — it’s what I have to exemplify at this time. [I have to] raise my voice and empower other women, because I am the only woman involved in what is happening right now.”

In the end, Ender would extend her gratitude to all who helped along the way to make “Despacito” what it is, “because the road is not done alone.”