Boza Signs with Loud and Live & Tesa Entertainment as First Artist of Their Global Partnership

Boza is doubling down…

The Panamanian singer-songwriter has signed with marketing and media company Loud and Live and booking agency Tesa Entertainment.

BozaThe two companies signed a global partnership deal that includes “exclusive touring and booking rights,” according to a press release, with efforts to “elevate the Latin urban genre to the next level.”

Boza, who broke out in 2020 with his hit song “Hecha Pa’ Mí” and was nominated for best new artist at the 2021 Latin Grammys, is the first artist signed under the deal.

“We’re very happy with the evolution we’ve had with Boza, and we believe that this partnership will continue to help develop our artist’s career in a positive way,” said Boza’s managers Alberto Gaitan and Andrés Castro. “We’re proud to become part of the Loud and Live and Tesa family.”

“For me, it’s an honor to become part of Boza’s growth, moving forward,” said Giovanna Pérez, CEO and founder of Tesa Entertainment. “Unity is strength and with this new partnership deal alongside Loud And Live, we’ll complement each other perfectly with resources that will offer the Artist the best live show experience globally.”

Launched in 2017, the Miami-based Loud and Live has enjoyed a strong return to touring in 2021, with more than 400 shows and tours for clients including Carlos VivesRuben BladesCamilo and Prince Royce. Tesa Entertainment was founded in 2021 by Pérez, previously at Rich Music and CMN, after working with artists such as Nicky JamSech and Manuel Turizo.

“Loud And Live is honored to join efforts with Tesa Entertainment under the leadership of Giovanna, who brings unmatched experience in the urban genre booking business,” said Nelson Albareda, CEO of Loud and Live. “This alliance expands the offering of both companies, and we’re proud to be able to offer an added value to the artists with whom we work.”

Dimelo Flow Teams Up with Reik, Jay Wheeler & Boza for Heartbreak Anthem “Winnie Pooh”

Dimelo Flow is pulling the heartstrings with his latest single…

While the catalog of the 33-year-old Panamanian deejay and producer, whose real name is Jorge Valdés Vázquez, includes saucy perreo bangers, his new track “Winnie Pooh” is a certified heartbreak anthem.

Dimelo FlowAnd Dimelo Flow called in reinforcements: Reik, Jay Wheeler, and Boza.

“Winnie Pooh” unites the renowned Mexican trio, Puerto Rico’s romantic voice, and the Latin Grammy-nominated Panamanian act in a mid-tempo pop-reggaeton produced by Flow and presented by Rich Music.

Making reference to the lovable and beloved bear, the lyrics tell the story of a person who gave it their all in a relationship and was underappreciated. “I filled you with so many details that you couldn’t even see yourself/ I watered the rose every day until it drowned/ I did everything to have you, but it was the other way around/ Take off your makeup because that’s not who I fell in love with,” Reik sings to kick off the track.

The chorus later announces, “This Winnie Pooh has no honey left.”

Each artist adds a unique flow to the lyrics. Boza, for example, states how he’s “Gucci” and his ex-girlfriend left him for “Old Navy.” “I’m not with you and it feels great/ Even Cristiano [Rolando] loses the ball,” chants Wheeler over a chill reggae beat.

“Winnie Pooh” follows Dimelo Flow’s star-studded collaboration “Suelta” featuring Rauw Alejandro, Farruko, Maria Becerra, Mr. Vegas, and Fatman Scoop.

Both tracks will form part of his upcoming album, Always Dream.

The music video was directed by Joel DeLeon JD.”

CNCO to Perform at This Year’s Latin American Music Awards

CNCO is preparing to take the global stage…

The Latin boy band is among the latest acts appearing on the performance roster for this year’s Latin American Music Awards, which will take place at Michelob ULTRA Arena in Las Vegas

CNCOIn addition to CNCO, the latest list of confirmed artists includes EmiliaFarruko, Gera MXLuis Fonsi, Prince Royce, and Reik.

They join previous performers Black Eyed Peas, Boza, Calibre 50, Chiquis, Christian Nodal, Esteman, Gerardo Ortiz, Gloria Trevi, Jesse & Joy, Jhay Cortez, Lit Killah, Los Ángeles Azules, Lupita D’Alessio, María Becerra, Nicki Nicole, Ozuna, Sofía Reyes, and Tiago PZK.

The three-hour event will “pay tribute to today’s most influential and iconic Latin artists” in 26 categories, including favorite video and favorite social artist, selected by a committee of industry professionals who consider the quality, content, creativity, and fan engagement.

The 2022 Latin AMAs nominations are led by Bad Bunny with 10 nominations. He’s followed by the eight-time nominee Jhay Cortez, and Karol G, J Balvin, and Rauw Alejandro with seven nods each.

This year’s nominees, which are determined by fan voting via LatinAmas.com, are based on key fan interactions with music, including streaming, sales, airplay, and social activity tracked by Billboard through its data partners Luminate — formerly MRC Data — and Next Big Sound for data covering the periods of Feb. 6, 2021, through Jan. 29, 2022.

The 2022 Latin AMAs will take place on Thursday, April 21, live from the Michelob ULTRA Arena at Mandalay Bay Resort and Casino in Las Vegas. The seventh annual ceremony will be broadcast on Telemundo starting at 7 p.m. ET with the red-carpet pre-show followed at 8 p.m. ET by the awards show.

Jesse & Joy to Perform at This Year’s Latin American Music Awards

Jesse & Joy are preparing for the Latin AMAs

The Latin American Music Awards have announced the first round of performers for its 2022 edition, with the Mexican sibling duo – comprised of brother Jesse Huerta and sister Joy Huerta – set to take the stage.

Jesse & JoyJesse & Joy are among a roster of performers that includes The Black Eyed Peas, BozaCalibre 50Chiquis, Esteman, Gerardo Ortiz and Gloria Trevi.

The Latin AMAs will be broadcast on Telemundo from Las Vegas starting at 7:00 p.m. ET with the red-carpet pre-show.

Other acts confirmed to grace the stage include Jhay Cortez, Lit KillahLos Ángeles Azules, María BecerraNicki Nicole, Sofia ReyesOzuna and Tiago PZK.

The awards show kicks off at 8:00 p.m. ET live from the Michelob ULTRA Arena at Mandalay Bay Resort and Casino.

According to a press release, the forthcoming three-hour event will “pay tribute to today’s most influential and iconic Latin artists” in 26 categories, including favorite video and favorite social artist, selected by a committee of industry professionals who consider the quality, content, creativity and fan engagement.

As it was previously announced, Mexican songstress Lupita D’Alessio will be honored with the Legend Award and Regional Mexican chart-topping artist Christian Nodal will receive the Extraordinary Evolution Award. Nodal is also a five-time nominee at this year’s Latin AMAs.

The 10-time-nominated Bad Bunny leads the list of nominees. The Puerto Rican hitmaker is followed by Jhay Cortez with eight nominations, and Karol G, J Balvin and Rauw Alejandro with seven nods each.

This year’s nominees are based on key fan interactions with music, including streaming, sales, airplay and social activity tracked by Billboard through its data partners MRC Data and Next Big Sound for data covering the periods of February 6, 2021, through January 29, 2022. All Latin AMA categories are determined by fan voting.

To vote for your favorite artists, visit LatinAMAs.com.

Rauw Alejandro to Headline First-Ever Vibra Urbana Music Festival Orlando Edition

Rauw Alejandro is bringing some vibra to Orlando…

Following its inaugural edition in Miami last February 2020, the Vibra Urbana Music Festival will make its debut in Orlando with a two-day event featuring the 28-year-old Puerto Rican rapper, singer and composer.

Rauw Alejandro

Set to take place July 31 – August 1, phase one of this year’s lineup includes artists like, Sech, Mora, Mariah Angeliq, Alex Rose, Dalex, Eladio CarrionZion & Lennox, among others, who are set to perform at the Orlando Amphitheater. Additional artists will be announced in the upcoming weeks.

“After over a year since our last show as a result of the pandemic, our team wanted to make sure we delivered the most exciting and energetic festival for our fans,” Javier Caso, founder and partner of Vibra Urbana, said in a statement. “Being able to bring our Vibras to a second city in the Sunshine State makes us beyond excited.”

“We are honored to be bringing some of the biggest and brightest names in the genre with Rauw Alejandro and Sech, along with one of the legendary groups in reggaeton, Zion Y Lennox,” added Kirk Taboada, head of talent and Vibra Urbana partner. “It has always been a dream of mine to do a reggaeton festival here in my home state. Orlando, I hope you’re ready for us!”

Other artists set to perform in Orlando include Boza, Eix, El Prefe, Emilia, LATENIGHTJIGGY, Marconi Impara, Mario Duran and Omy de Oro. Tickets will go on-sale on Friday, May 14, at 10:00 a.m. ET at www.vibraurbanafest.com.

Growing from a single-day event to two days, Vibra Urbana will also return to Miami at the Miami Dade County Fair & Expo Center on December 18-19. This year, the outdoor fest will transform into an immersive two-day experience in a new, open-air format.

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