Maluma Makes Billboard Chart History as His Carin Leon-Collab “Según Quien” Tops Two Latin Charts

Maluma is back at the top of the charts… And, he’s making history in the process.

The 29-year-old Colombian singer and Carin Leon’s single “Según Quien” has advanced 3-1 to lead Billboard’s December 16-dated Latin Airplay chart.


The move gives Maluma his 24th champ, while León captures his second.

“Según Quien” crowns the all-genre airplay chart with a 50% gain in audience impressions, to 13.2 million, earned in the U.S. in the week ending December 7, according to Luminate.

The song is one of 24 tracks from Maluma’s Grammy-nominated Don Juan album, which debuted at No. 11 on the Top Latin Albums chart last September.

In addition to its first week at No. 1 on Latin Airplay, “Según Quien” also lands at the summit on Regional Mexican Airplay (rising 11-1) for its first week in charge, and gives León his fifth leader there. He previously reached No. 1 with the three-week champ “Indispensable,” his first ruler with no accompanying acts, last August. Maluma claims his second, after “Cada Quien” in 2022.

Notably, as the Maluma-León partnership takes over both tallies, Maluma becomes the first urban artist to lead the rankings simultaneously since Latin Airplay and Regional Mexican Airplay launched in 1994.

Only two other urban artists have reached the penthouse on Regional Mexican Airplay: Cazzu and Santa Fe Klan, through their equally billed collab “Tú y Tú,” with Los Ángeles Azules, in May; the song peaked at No. 5 on Latin Airplay during the same period.

Further, “Según Quien” becomes the fifth champ by two co-billed male soloists on Latin Airplay out of the 33 No. 1s in 2023. They include:

Artists, Title, Peak Date, Weeks at No. 1
Marshmello & Manuel Turizo, “El Merengue,” June 10, one
Yng Lvcas & Peso Pluma, “La Bebe,” July 15, one
Feid & Sean Paul, “Niña Bonita,” Aug. 19, one
Ozuna & Amarion, “Tucu,” Sept. 9, one
Maluma & Carin León, “Según Quien,” Dec. 19

Camilo Earns First No. 1 on Billboard’s Regional Mexican Airplay Chart with Grupo Firme Collab “Alaska”

It’s another first for Camilo

The 28-year-old Colombian Latin Grammy-winning singer has landed his first No. 1 on Billboard’s Regional Mexican Airplay chart as “Alaska,” his single with Grupo Firme, rises from the No. 4 slot to rule the November 12-dated list.

Camilo“Alaska” received its official release through Hecho A Mano/Sony Music Latin on August 18. It’s the sixth single from Camilo’s third studio album, De Adentro Pa’ Fuera, which reached a No. 6 high on Latin Pop Albums (September 24).

“Alaska” reaches the No. 1 slot, after a second week in the top 10 (No. 4 high, November 5-dated ranking) and in its eighth week on the chart boosted by a 25% increase in audience impressions, to 7.1 million, earned in the U.S. in the week ending Nov. 6, according to Luminate.

The regional Mexican tune, which was co-written and co-produced by Camilo alongside Edgar Barrera, dispatches Duelo’s “24 Siete” after it’s one-week command.

With seven No. 1s on its career history, Grupo Firme ties with Christian Nodal and Banda MS for the third-most champs this decade, trailing Calibre 50’s eight leaders. Since the chart launched in 1994, Calibre 50 continues at the helm with 22 No. 1’s.

“Alaska” becomes the first team-up by a regional Mexican group with a core Latin pop act to lead Regional Mexican Airplay since Natalia Lafourcade ruled for three weeks through her featured role in Los Angeles Azules’ “Nunca Es Suficiente” in 2019.

Meanwhile, “Alaska” earns Grupo Firme its fourth No. 1 in 2022, including “Cada Quien,” with Maluma, which topped the chart for two weeks in February

“Alaska” advances 11-7 on the overall Latin Airplay ranking, earning Camilo his 11th top 10 while Grupo Firme adds a sixth top 10 to its scoreboard.

Maluma Becomes First Musician to Design Limited-Edition Bottle for Hennessy V.S.O.P.

Maluma is bottling up his artistic talent…

The 28-year-old Colombian singer-songwriter is celebrating his three-year partnership with cognac brand Hennessy with the release of a special, limited-edition bottle.

The neon-hued Hennessy V.S.O.P bottle, designed entirely by Maluma — who becomes the first musician ever to design a limited-edition bottle for Hennessy V.S.O.P. — is a reflection of the singer-songwriter’s culture and roots.

“That was the most important thing for me,” Maluma, who partnered with Hennessy back in 2019, tells Billboard via Zoom. “That they give me the opportunity to come up with how the bottle would look. Not only because I’d be the first musician to do so, but because I wanted to tell my story with the design. If you look closely, you can see the buildings that identify my city, Medellín. That’s always been my plan, to take my city and my culture to a global level. I always want everyone to know where I come from.”

Jasmin Allen, senior vice president, Hennessy U.S., said in a statement: “Hennessy has a long history of championing and celebrating those who push the limits of potential, and Maluma’s journey is the perfect personification of our brand ethos.  With this collaboration, we continue our legacy embracing Maluma’s expansive perspective in this Hennessy V.S.O.P limited edition — where quality meets unapologetic originality.”

In tune with Hennessy’s “Never Stop. Never Settle” motto, Maluma — whose 2021 Papi Juancho Tour grossed a grand total of $24 million and is featured as narrator in the newly released Amazon Prime documentary Mi Selección Colombia — most recently scored his first-ever entry on Billboard‘s Regional Mexican Airplay chart thanks to “Cada Quien,” his collaboration with Grupo Firme.

“I’ve always been a fan of regional Mexican music, of ranchera and mariachi,” he says about scoring a No. 1 on the tally. “Being on a Mexican chart in the U.S., well that’s a big deal. I always dreamt of that. When I travel to Mexico, it’s like being at home, I feel part of it, and I am very grateful to Grupo Firme for making this possible.”

Additionally, the “Hawái” singer will make his debut on the big screen on February 11 with Marry Me, starring alongside Jennifer Lopez and Owen Wilson. He’s also featured on the film’s soundtrack, which is set to drop Friday. Originally slated to be released in 2021, Maluma is eager for fans to see his acting chops in the rom-com. “I feel happy, I feel very proud. It’s the beginning of a new journey because I didn’t act before and doing it next to Jennifer and Owen, it’s such a big deal. I want to keep acting. I love it and it’s part of my art.”

The Hennessy V.S.O.P Limited Edition by Maluma design is now available nationwide for a limited time only.

Visit for more information.

Maluma Teams Up with Grupo Firme on New Single “Cada Quien”

Maluma is firme-ing up his musical collaborations…

The 27-year-old Colombian singer and Grupo Firme have released the official music video for their unexpected collab single “Cada Quien.

Maluma x Grupo Firme

The Regional Mexican supergroup released their latest single on Tuesday (Dec. 7) and joined voices with the Colombian star on the track, marking the first time the norteño/banda group collaborated with an urbano artist.

“Cada Quien” is an unapologetic track where each artist chants about living life on their own terms and sends a message to all of those people who like to criticize and judge others: “To each his or her own!”

In the music video, filmed in Medellín, Colombia and presented by Music VIP Entertainment, Maluma and Grupo Firme are seen in a ranch while they sing and take shots straight from the bottle.

“We got a video from Maluma saying hello and asking when we’d work together. I mean, how could we say no to Maluma. We were thrilled and started coordinating everything. It all came together in a matter of days,” he said.

“Yes, we are collaborating outside of our style. We also recorded songs with Reik and Río Roma, but I’m always scared to go into another genre,” the group’s frontman Eduin Caz added. “I’m scared of losing our core fan base. That’s why sometimes I go onstage wearing an urbano outfit with sneakers, and other times, I’m wearing boots and a tejana [cowboy hat] so I can make everyone happy and they don’t get caught off guard when we sing with an urban artist. We’ve been very careful with those types of collaborations, and I trust in Isael (Firme’s manager) that we’re doing the right thing.”