Grupo Frontera Signs Management Deal with Habibi

Posted on November 21, 2023 by Tom Castaneda

Grupo Frontera is under new management…

The Regional Mexican group has signed a management deal with Habibi, Noah Assad’s management firm.

Raymond Acosta, director of talent management at the company — which also includes Karol G on its roster — will lead Grupo Frontera’s management team.

The deal comes seven months after Grupo Frontera and Bad Bunny‘s massive cumbia/norteña track, “Un x100to,” peaked at No. 5 on the Billboard Hot 100. It was also up for song of the year at this year’s Latin Grammys.

Over the past two years, Grupo Frontera — previously managed by Victor Ruiz — went from local McAllen, Texas, band to a música mexicana global force. Composed of Adelaido “Payo” Solis III, Juan Javier Cantú, Julian Peña Jr., Alberto Acosta, Carlos Guerrero and Brian Ortega, the group broke out last year thanks to its Tejano spin on Morat‘s 2019 single, “No Se Va.” The inventive cover scored the norteño group its first entry on any Billboard chart, ultimately peaking at No. 3 on the Hot Latin Songs tally dated November 12, 2022.

According to Raymond Acosta, Habibi was approached by Mexican hitmaker Edgar Barrera — who’s penned and produced for Grupo Frontera — and Alberto (of Frontera) after seeing the impact “Un x100to” had.

“I asked Noah for an opportunity to get to know and study Mexican culture,” Acosta explains. “Because for me, identities are very important. One of my role models is Mr. Angelo Medina, he was the manager of José José and Emmanuel. He was the one who taught me [that] when you’re going to cross the pond, you have to know where you’re going.”

In August, Grupo Frontera released its debut album, El Comienzo, via Barrera’s BorderKid Records label. The set bowed and peaked at No. 3 on the Top Latin Albums chart. In the past year alone, the group has placed eight songs on the Billboard Hot 100 — including “Que Vuelvas” with Carin Leon, “Bebe Dame” with Fuerza Regida and “Frágil” with Yahritza y Su Esencia. They have a distribution deal with Believe and own their masters.

“If you want to be the number one manager, your artists have to be number one,” adds Acosta. “I’m fulfilling my dreams by fulfilling the dreams of others. I think that’s the beauty of the management part. [At Habibi,] we don’t copy-paste marketing plans. That’s why when you see all the projects, none of them look alike. And seeing everything that is behind Frontera, the personality of each one and what they are doing, motivates us a lot.”

Grupo Frontera to Perform in Mexico City’s Zócalo During This Year’s Grito de Independencia

Posted on August 25, 2023 by Tom Castaneda

Grupo Frontera will be making a special visit to Mexico’s most iconic plaza…

The Regional Mexican group will perform at Mexico City’s Zócalo — the country’s most important public square — on September 15 for the annual Grito de Independencia event, President Andrés Manuel López Obrador has announced.

“The members of Grupo Frontera will be there on September 15 at night in the Zócalo,” said the Mexican president at the end of his usual morning conference, where he played Frontera’s cover of “No Se Va,” originally by Colombian group Morat.

López Obrador reiterated his taste for the music of the Regional Mexican group, which he has included in his playlist to challenge corridos tumbados, a musical genre that although he has said he will not prohibit, he considers to glorify drug traffickers.

Grupo Frontera joins a long list of national and international artists who have set foot in the second-largest public square in the world, only behind Tiananmen in Beijing. Musicians such as Paul McCartney, Justin Bieber, Manu Chao, Shakira, Café Tacvba and the late icon of regional Mexican music Vicente Fernández, among many others, have performed at the Zócalo.

The attendance record for free concerts held in the so-called Primer Cuadro in the Mexican capital is held by the Argentine rock band Los Fabulosos Cadillacs, which achieved the milestone of gathering 300,000 people on the night of June 3, beating Grupo Firme, who held the record after summoning 280,000 people in September 2022, according to figures from the government of Mexico City.

This week, the sextet scored their first top 10 hit on a Billboard album chart with El Comienzo, which jumped 39-4 on the Top Latin Albums chart on August 19 after its first full week of activity.

El Comienzo also jumped 12-2 on Regional Mexican Albums and debuted at No. 39 on the Billboard 200 all-genre chart.

Grupo Frontera Releases Debut Album “El Comienzo”

Posted on August 4, 2023 by Tom Castaneda

Grupo Frontera is starting something…

The Regional Mexican band has officially released their debut studio El Comienzo.

Grupo Frontera originally gained virality with their Morat cover of “No Se Va” and then took advantage of the momentum to release original music — which has earned them seven titles on the Billboard Hot 100, and 10 on the Hot Latin Songs chart (including a No. 1 hit).

Home to 11 tracks, the Rio Grande Valley-based group delivers a traditional norteño-cumbia set with some very heartfelt and relatable lyrics — mostly about love and heartbreak.

Most notable are the star-studded collaborations. For “Alta Voz,” Grupo Frontera brings back Junior H in his sad boy era, singing about missing someone and calling them despite the hour; in “Las Flores,” the band and Yahritza y Su Esencia’s second collaborative effort, we find an upbeat, ‘90s-inspired grupero melody backing a vocal about regretting falling in love; and on focus single “El Amor de Su Vida,” with Grupo Firme, a man makes his peace that the love of his life is with another person.

El Comienzo also includes previously released collabs “Que Vuelvas” with Carin León, “Ojitos Rojos” with Ke Personajes, and the Bad Bunny-assisted “Un X100to,” which peaked at No. 5 on the Billboard Hot 100 earlier this year.

Carin León Earns Third No. on Billboard’s Regional Mexican Airplay Chart with Grupo Frontera-collab “Que Vuelvas”

Posted on January 29, 2023 by Tom Castaneda

Make that three winners for Carin León.

The 33-year-old Mexican artist has earned his third No. 1 on Billboard’s Regional Mexican Airplay chart with his Grupo Frontera-collab “Que Vuelvas.”

The track rises 8-1 on the chart dated January 28 with 7.7 million in audience impressions, up 44%, earned in the U.S. during the January 13-19 tracking week.

León secures his third No, 1 on the chart, following his three-week domination through his featured role in Banda MS’ “Ojos Cerrados.”

It’s a first No. 1 on the chart for Grupo Frontera, which scored a No. 2 with “No Se Va” last December.

Over on the all-genre Latin Airplay list, “Que Vuelvas” reaches its highest peak: No. 6 in its sixth week.

Fuerza Regida & Grupo Frontera Both Earn First No. 1 on Billboard’s Hot Latin Songs Chart with “Bebe Dame”

Posted on January 21, 2023 by Tom Castaneda

Fuerza Regida and Grupo Frontera are both celebrating a special first…

The two Regional Mexican groups are celebrating their respective first No. 1 single on Billboard’s Hot Latin Songs chart as “Bebe Dame,” their second collaboration, powers from 3-1 on the January 21-dated ranking.

“We were aiming for a hit, but we didn’t know it’d be this big,” Fuerza Regida’s lead singer JOP tells Billboard.

“Bebe Dame” rises to the summit in its fourth week on the multi-metric tally — which blends airplay, streaming data and digital sales — with gains across all metrics, and takes home the Greatest Gainer/Sales & Streaming trophy for registering the biggest gains of the week.

Streaming contributes the most to the song’s ranking, with a robust 26% increase, to 14.1 million official U.S. streams earned in the week ending January 12, according to Luminate. The sum yields a 20-11 surge on the all-genre Streaming Songs list and a second week at No. 1 on Latin Streaming Songs.

While sales rise with a 17% gain, to 2,000 downloads in the same period, “Bebe Dame” is pushed down 1-2 on Latin Digital Songs, as Bizarrap and Shakira’s “Bzrp Music Sessions, Vol. 53” debuts atop with a little over 2,000 sales.

Fuerza Regida’s new No. 1 song arrives a week after scoring a dual achievement: the group’s latest albums Pa Que Hablen and Sigan Hablando launched in the top 10 on Top Latin Albums and Regional Mexican Albums charts (dated January 14).

“Bebe Dame” from Sigan Hablando, and which debuted at No. 3 on the same chart week on Hot Latin Songs, earns both Fuerza Regida and Grupo Frontera its first champ there.

“It was definitely challenging,” JOP adds about working with Grupo Frontera. “We went out of our comfort zone with this track, but the energy, the vibe, was always there. It was recorded in one take!”

Elsewhere, “Bebe Dame” earns Fuerza Regida its first entry on the all-genre Billboard Hot 100 chart. Grupo Frontera, meanwhile, secures its highest ranking as the song bows at No. 31.

Further, Grupo Frontera claims its highest ranking on the Global 200 list as “Bebe Dame” jumps 46-22 in its second week. Previously, the group reached a No. 31 high with “No Se Va” in Oct. 2022. On the Global Excl. U.S. chart, the track rockets 102-45 in its second week.

Grupo Frontera Appears on Billboard Hot 100 for First Time with Cover of Morat’s “No Se Va”

Posted on October 5, 2022 by Tom Castaneda

Grupo Frontera has joined an elite club…

Five weeks ago, the Latino group appeared on a Billboard chart for the first time, Now the act is officially a Billboard Hot 100 hitmaker with its cover of Morat’s “No Se Va.”

The song, which the group released independently, debuts at No. 99 with 4.8 million U.S. streams (up 43%) and 1,000 downloads sold (up 278%) in the September 23-29 tracking week, according to Luminate.

It concurrently jumps 28-15 on Hot Latin Songs and 18-3 on Latin Digital Song Sales and debuts at No. 15 on Latin Streaming Songs.

Helping the song’s surge in popularity, a snippet of it has been used in more than 130,000 clips on TikTok.

Colombian folk-pop group Morat released its initial recording of the song in 2019, although the track has not appeared on any Billboard charts. The group has earned one Hot Latin Songs hit: “Sé Que Te Duele,” with Alejandro Fernandez (No. 49 peak, 2017).

“No Se Va” became Grupo Frontera’s first Billboard chart entry when it debuted at No. 12 on the Regional Mexican Digital Song Sales survey dated September 3; the song spends a second week at No. 1 on the latest list.

The song also helps the group rise 49-24 on the Emerging Artists chart.

Notably, “No Se Va” is just the fifth Regional Mexican song to reach the Hot 100 in the chart’s 64-year history, a distinction that began with Christian Nodal and Gera MX’s “Botella Tras Botella” in May 2021 (peaking at No. 60). Ivan Cornejo’s “Está Dañada” became the second regional Mexican song to reach the Hot 100 last October (No. 61), followed by Grupo Firme’s “Ya Superame (En Vivo Desde Culiacan, Sinaloa)” in November (No. 91) and Yahritza y Su Esencia’s “Soy El Unico” this April (No. 20).

Grupo Frontera comprises six members: Beto, Juan Javier Cantu, Carlos Frontera, Payo, Julian Pena Jr. and Carlos Zamora.

CNCO Releases Final Album “XOXO”

Posted on August 26, 2022 by Tom Castaneda

It’s a last love letter to fans for CNCO…

The Latin boy band has released XOXO, the album that will mark CNCO’s last album after seven years together.

The upbeat pop album with heartfelt ballads, is a combination of melancholic pop powered by thumping beat tracks.

“No Se Va,” a groovy tune about memories that stay with us after a relationship reaches its end, is one of those tracks and so is the sensual “Sábanas Mojadas.” Then there’s the infectious party anthem “Party, Humo y Alcohol.”

Composed by an all-star team of songwriters, the album’s focus track “Miami” features emerging act Beele and perfectly encapsulates the eclectic energy that gives life to the entire set.

Hispanically Yours

Celebrating the Latino Influence

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