Boza Signs with Loud and Live & Tesa Entertainment as First Artist of Their Global Partnership

Boza is doubling down…

The Panamanian singer-songwriter has signed with marketing and media company Loud and Live and booking agency Tesa Entertainment.

BozaThe two companies signed a global partnership deal that includes “exclusive touring and booking rights,” according to a press release, with efforts to “elevate the Latin urban genre to the next level.”

Boza, who broke out in 2020 with his hit song “Hecha Pa’ Mí” and was nominated for best new artist at the 2021 Latin Grammys, is the first artist signed under the deal.

“We’re very happy with the evolution we’ve had with Boza, and we believe that this partnership will continue to help develop our artist’s career in a positive way,” said Boza’s managers Alberto Gaitan and Andrés Castro. “We’re proud to become part of the Loud and Live and Tesa family.”

“For me, it’s an honor to become part of Boza’s growth, moving forward,” said Giovanna Pérez, CEO and founder of Tesa Entertainment. “Unity is strength and with this new partnership deal alongside Loud And Live, we’ll complement each other perfectly with resources that will offer the Artist the best live show experience globally.”

Launched in 2017, the Miami-based Loud and Live has enjoyed a strong return to touring in 2021, with more than 400 shows and tours for clients including Carlos VivesRuben BladesCamilo and Prince Royce. Tesa Entertainment was founded in 2021 by Pérez, previously at Rich Music and CMN, after working with artists such as Nicky JamSech and Manuel Turizo.

“Loud And Live is honored to join efforts with Tesa Entertainment under the leadership of Giovanna, who brings unmatched experience in the urban genre booking business,” said Nelson Albareda, CEO of Loud and Live. “This alliance expands the offering of both companies, and we’re proud to be able to offer an added value to the artists with whom we work.”

Karol G to Perform at This Year’s Latin Grammys Awards Show

Karol G is taking the stage at this year’s Latin Grammys

The 31-year-old Colombian singer and songwriter has joined the list of performers for the upcoming Latin Grammys awards show, according to the Latin Recording Academy.

Karol GThe “Provenza” singer appears on roster of new performers that includes Romeo Santos for the show, which will take place on November 17 at the Michelob Ultra Arena in Las Vegas.

Latin Grammy Cultural Foundation scholarship recipients Xavier Cintrón, Valentina Garcia, Nicolle Horbath and Sergio De Miguel Jorquera will also take the stage alongside previously announced performer, Nicky Jam.

Karol G is nominated in three categories including record of the year and song of the year for her and Ovy on the Drums’ “Provenza.”

Romeo Santos is a nominee in the best long-form music video category for his documentary “Romeo Santos: King of Bachata”; and as a member of Aventura, he is nominated for best urban fusion/performance.

They join previously announced artists Banda Los Recoditos, Camilo, Ángela Aguilar, Elvis Costello, Chiquis, Jorge Drexler, Silvana Estrada, Gente de Zona, Goyo, Jesse & Joy, John Legend, Carin León, Los Bukis, Mariachi Sol de México de José Hernández, Aymée Nuviola, Julio Reyes Copello, Sin Bandera, Carlos Vives, Sebastián Yatra, Nicole Zignago and the 2022 Latin Recording Academy Person of the Year, Marco Antonio Solís.

The lineup also boasts Christina Aguilera, who is up for seven awards, Rauw Alejandro, Rosalía, Marc Anthony and Christian Nodal.

The night’s most-nominated artists are Bad Bunny, who has a total of 10 nods, and Mexican-American composer Edgar Barrera, who holds nine.

Additionally, the Academy shared its bill of presenters, which includes Maria Becerra, Becky G, Eden Muñoz and Farina, in addition to Macarena Achaga, Yalitza Aparicio, Cami, Miguel Angel Muñoz, Fonesca, Luis Figueroa, Kany García, Kurt, Ludmilla, Victor Manuelle, Fito Páez, Georgina Rodríguez, Alison Solís, Marla Solís, Luisa Sonza, Tainy and Adrián Uribe.

The 23rd Latin Grammys, which “celebrate the present and embrace the future of Latin music,” will be hosted by current nominee Anitta, Latin-Grammy winners Luis Fonsi and Laura Pausini, and by the Latin Recording Academy’s President’s Award recipient Thalia.

Latin Grammy winner Julio Reyes Copello will be the night’s musical director.

The telecast will air on Univision on November 17, at 8:00 pm ET/PT (7 p.m. CT), and will air on cable channel TNT at 7:00 pm (MEX) / 8:00 pm (PAN-COL) / 9:00 pm (VEN) / 10:00 pm (ARG/CHI/BRAZIL), and on Televisa on Channel 5. The show will also be available on HBO Max in Spanish only.

Rosalía to Perform at This Year’s Latin Grammys Awards Show

Rosalía is readying to take Latin music’s biggest stage…

The 30-year-old Spanish Grammy– and Latin Grammy-winning singer and songwriter has been added to the roster of artists set to take center stage at the 23rd annual Latin Grammys on November 17.

RosaliaRosalia is among a new wave of confirmed performers that includes Silvana Estrada, Gente de Zona, Goyo, Los Bukis, Aymée Nuviola, Julio Reyes Copello, Carlos Vives and Nicole Zignago.

Copello, a seven-time nominee, joins the event as musical director of the show’s house band.

At this year’s ceremony, eight-time nominee Rosalía is up for record of the year and album of the year; Vives, a five-time nominee, is up for record of the year and song of the year; Gente de Zona and Nuviola are nominated in the tropical categories; and both Estrada and Zignago, are up for the coveted best new artist.

The newly announced artists set to take the stage join previously announced performers such as Ángela Aguilar, Christina Aguilera, Rauw Alejandro, Marc Anthony, Banda Los Recoditos, Camilo, Elvis Costello, Chiquis, Jorge Drexler, Nicky Jam, Jesse & Joy, John Legend, Carin León, Mariachi Sol de México de José Hernández, Christian Nodal, Sin Bandera, Sebastián Yatra, and the 2022 Latin Recording Academy Person of the Year, Marco Antonio Solís.

The Latin Grammy Awards — which “promise to honor the legacy, celebrate the present and embrace the future of Latin music, with deliberate consciousness, paying-it-forward to the next generations of music creators,” according to a press statement — will be held on November 17 at the Michelob Ultra Arena at the Mandalay Bay Resort and Casino in Las Vegas, and will air live on Univision beginning at 8:00 pm ET.

The Latin Grammy Premiere, a non-televised ceremony in which the winners in most categories are announced, will take place before the broadcast.

Christina Aguilera to Perform at This Year’s Latin Grammys Awards Show

Christina Aguilera has a date with the Latin Grammys

The 41-year-old half-Ecuadorian American singer, actress and television personality has been added to the performers list for this year’s Latin Grammys awards show.

Christina AguileraIn addition to Aguilera, the celebration of the best in Latin music will also feature appearances by new lineup additions Camilo, Elvis Costello, Jorge DrexlerJohn Legend, Mariachi Sol de México de José Hernández and Christian Nodal.

They have all been confirmed by the Latin Recording Academy to take the stage at the Mandalay Bay in Las Vegas on Thursday, November 17.

The musical acts joined previously announced stars like Ángela Aguilar, Rauw Alejandro, Marc Anthony, Banda Los Recoditos, Chiquis, Nicky Jam, Jesse & Joy, Carin León, Sin Bandera, Sebastián Yatra and the 2022 Latin Recording Academy Person of the Year, Marco Antonio Solís.

The 23rd Annual Latin Grammy Awards promise to honor the legacy, celebrate the present and embrace the future of Latin music, with deliberate consciousness, paying it forward to the next generations of music creators.

Univision will air the ceremony on Thursday, November 17 starting at 8:00 pm ET with the red carpet coverage starting an hour earlier.

Bad Bunny leads the nominations list for the 2022 Latin Grammys scoring 10 mentions including Album of the Year for his chart-topping Un Verano Sin Ti. Edgar Barrera was the second most mentioned artist with 9 nods and Rosalía and Rauw Alejandro tied in third with eight nominations.

Carin León to Perform at This Year’s Latin Grammy Awards Show

Carin León is preparing to take the Latin Grammys stage…

The Latin Recording Academy have revealed additional performers for the 23rd annual Latin Grammy Awards, with the 33-year-old Mexican singer making the list.

Carin LeonLeon is part of a roster of newly added performers that includes Ángela Aguilar, Marc Anthony, Banda Los Recoditos, Nicky Jam and Sin Bandera — all current nominees and past Latin Grammy winners.

Leon, a first-time Latin Grammy nominee, is nominated for best regional song for “Como Lo Hice Yo.”

Aguilar is nominated for best ranchero/mariachi album for Mexicana Enamorada and best regional song for “Ahí Donde Me Ven.” Marc Anthony is up for four awards including record of the year and album of the Year; previous Latin Grammy winners Banda Los Recoditos are up for best banda album with Me Siento A Todo Dar.

Meanwhile, Latin Grammy winner Nicky Jam is up for best urban song and best reggaeton performance and two-time Latin Grammy winners Sin Bandera are shortlisted for best traditional pop vocal album and best short form music video.

The newly-announced artists set to take the stage join previously announced performers such as Rauw AlejandroChiquisJesse & JoySebastián Yatra, and this year’s Latin Recording Academy Person of the YearMarco Antonio Solís.

The Latin Grammy Awards will be held November 17 at the Michelob Ultra Arena at the Mandalay Bay Resort and Casino in Las Vegas, and will air live on Univision beginning at 8 p.m. ET.

The Latin Grammy Premiere, a non-televised ceremony in which the winners in most categories are announced, will take place before the broadcast. Additional details about this ceremony will be announced soon.

Jowell y Randy Release New Single “Toro”

Jowell y Randy have returned with a bullseye…

The Puerto Rican reggaeton duo, composed of Joel Muñoz and Randy Ortiz, has released its new single “Toro,” released under Rimas Entertainment.

Jowell y RandyProduced by Subelo Neo and composed by Mora, the ultra-perreo stays true to the Puerto Rican duo’s essence.

“We feel the responsibility to ‘romper la calle’ very hard,” Jowell tells Billboard. “We cannot play with being experimental and bringing concepts that are not the sound people expect from us.”

The track, which has a raunchy lyricism that metaphorically relates to a bull, was a quick creative process, according to Randy.

“We didn’t have to think much about it,” he says. “Mora is very talented. This kid is a huge fan of ours and he grew up with our music. He has a different type of vocabulary and a different type of composing. Getting together with Jowell and Randy was like a huge challenge for him and a lot of fun too. There are a lot of powerful minds in this collaboration.”

For the official music video, Jowell y Randy opted for their signature party scene, mechanical bulls, and a very inclusive group of people.

The single is one of many the artists hope to release as part of their forthcoming studio album, following their 2020 Viva El Perreo, which peaked at No. 5 on the Top Latin Albums chart.

“We have a lot of songs for like three albums,” Jowell explains. “We are going to release the strongest rhythms we have for the club and for the dancing. This is very fast and people want music. We can’t keep waiting.”

The forthcoming untitled album is set to be released before 2022 comes to an end, and according to the duo, will include promising collaborations with Rauw Alejandro, De La Ghetto, Nicky Jam, Wisin y Yandel, and Maluma, to name a few.

“There’s nothing on this album that’s not reggaetón. It’s pure reggaetón,” Randy elaborates.

Jowell y Randy previously released their pandemic-inspired hit “Se Acabó la Cuarentena” featuring Kiko el Crazy in 2020.

Bad Bunny’s “Me Porto Bien,” with Chencho Corleone, Logs Milestone 20th Week at No. 1 on Billboard’s Hot Latin Songs Chart

Bad Bunny is still behaving well… And, he’s earning a place in Latin music history.

The 28-year-old Puerto Rican superstar and Chencho Corleone’s “Me Porto Bonito” has logged a milestone 20th week at No. 1 on BillboardHot Latin Songs chart dated October 8, becoming the 12th song to spend at least 20 weeks atop the tally in its 36-year history.

Bad BunnyThe song’s 20th week at No. 1 benefits from 8 million U.S. audience impressions earned in the week ending Sept. 29 (up 18%), according to Luminate. 

Meanwhile, though it dips 4% in streams to 12 million earned in the week ending September 29, it holds strong at No. 1 on the Latin Streaming Songs chart and moves 4-2 on the overall Streaming Songs chart.

On the sales front, “Me Porto Bonito” falls 14%, to 1,000 downloads sold, in the same tracking period.

As it drops 1-2 on Latin Digital Song Sales, it cedes the No. 1 spot to another one of Bad Bunny’s songs: “MIA,” featuring Drake — which last took over atop the chart for one week in October 2018.

As mentioned, “Me Porto Bonito” joins 11 other tracks that have held strong at No. 1 on Hot Latin Songs for at least 20 weeks or more since the chart’s inception in 1986.

Here’s the leaderboard:

Weeks At No. 1, Title, Artist
56, “Despacito” Luis Fonsi & Daddy Yankee, featuring Justin Bieber
41, “Bailando,” Enrique Iglesias featuring Descemer Bueno & Gente de Zona
30, “El Perdón,” Nicky Jam & Enrique Iglesias
27, “Dakiti,” Bad Bunny & Jhay Cortez
26, “Pepas,” Farruko
25, “La Tortura,” Shakira featuring Alejandro Sanz
24, “RITMO (Bad Boys for Life),” Black Eyed Peas & J Balvin
22, “Ginza,” J Balvin
20, “Me Porto Bonito,” Bad Bunny & Chencho Corleone
20, “Te Quiero, Flex”
20, “Me Enamora,” Juanes
20, “A Puro Dolor,” Son By Four

Further, Bad Bunny is the third act to have two different songs spend at least 20 weeks at No. 1 on Hot Latin Songs (he previously notched 27 weeks at No. 1 with “Dakiti,” with Jhay Cortez). Both Enrique Iglesias and J Balvin have also logged a pair of 20-week No. 1s. Iglesias did it with “Bailando” (41 in 2014-15, featuring Descemer Bueno and Gente de Zona) and “El Perdon” (30 in 2015, with Nicky Jam), while J Balvin ruled with “RITMO (Bad Boys for Life)” (24, 2020; with Black Eyed Peas) and “Ginza” (22, 2015).

Luis Fonsi and Daddy Yankee’s “Despacito,” featuring Justin Bieber, has the most weeks at No. 1 on Hot Latin Songs, with 56 weeks in 2017-18.

Elsewhere, “Me Porto Bonito” rebounds to No. 4 on Latin Airplay for a second week (7-4). The track led the all-genre tally for one week on the Aug. 20-dated ranking.

Nicky Jam to Receive Billboard Hall of Fame Award at Billboard Latin Music Awards

Nicky Jam is standing hall

The 41-year-old Puerto Rican and Dominican American artist will receive the Billboard Hall of Fame award at the 2022 Billboard Latin Music Awards.

Nicky JamThe special award will recognize the reggaetón artist, actor and entrepreneur for his prolific work that transcends musical genres and languages.

He is also set to perform at the awards show, which will take place on Thursday, September 29, at the Watsco Canter in Miami and will broadcast live on Telemundo beginning at 7:00 pm ET.

Nicky now joins past Billboard Hall of Fame recipients including Alejandro Fernández, Banda El Recodo, Carlos Vives, Daddy Yankee, El Gran Combo de Puerto Rico, Franco de Vita, Joan Sebastian, José José, Marc Anthony, Marco Antonio Solís, Mongo Santamaria, Rocío Dúrcal and Vicente Fernández.

Born Nick Rivera Caminero, the half Puerto Rican, half Dominican star is considered one of the pioneers of reggaetón with more than three decades of music.

The 13-time Billboard Latin Music Award winner is known for his Hot Latin Songs No. 1 hits such as his Enrique Iglesias-assisted “El Perdón,” which topped the chart for 30 weeks in 2015, and “Hasta El Amanecer,” which ruled for 18 weeks.

Currently, he’s making the rounds with his singles “Sin Novia” and “Ojos Rojos,” which topped both the Latin Airplay and Latin Rhythm Airplay charts in April.

J Balvin Reclaims Crown as Artist with Most Videos in YouTube’s Billion Views Club

J Balvin is YouTube’s ’s Billion baller…

The 37-year-old Colombian singer’s “Ritmo (Bad Boys for Life)” music video in collaboration with Black Eyed Peas has surpassed 1 billion views, officially making him the artist with the most videos in YouTube’s Billion Views Club once again, according to the video platform.

J Balvin“Ritmo,” which was released on October 11, 2019, on YouTube, marks Balvin’s 12th entry as a lead, featured artist or collaborator. Prior to reclaiming the crown this week, Balvin was tied with Justin Bieber with 11 music videos each with a billion views.

In 2016, he became the first Latin urban artist to reach 10 digits with a video on the platform with “Ay Vamos.” He was only the third Latin artist to reach a billion views, following Enrique Iglesias’ “Bailando,” featuring Gente de Zona and Descemer Bueno, and Romeo Santos’ “Propuesta Indecente,” both in 2014.

Balvin also has one of the top five fastest videos to reach the billion-view mark with “Mi Gente,” surpassing the number in 103 days.

“Ritmo (Bad Boys for Life)” samples Corona’s ’90s hit “Rhythm of the Night,” fusing hip-hop and pop with Balvin’s incendiary and infectious take on reggaeton.

The track topped the Billboard Hot Dance/Electronic Songs and Hot Latin Songs

charts in 2020, becoming the Peas’ first leader on each ranking and Balvin’s first on the dance chart.

The video, which shows scenes from the Bad Boys for Life movie, now joins the Willy William-assisted “Mi Gente”; “X (Equis)” with Nicky Jam; “Con Altura” with Rosalia; “China” alongside Anuel AA, Daddy Yankee, Karol G, and Ozuna; “No Me Conoce (Remix)” with Jhayco and Bad Bunny; “Ay Vamos”; “I Like It” with Cardi B and Bad Bunny; “Ahora Dice” with Chris Jedi, Ozuna, and Arcangel; the Farruko-assisted “6AM”; and “Safari” featuring Pharrell Williams, BIA, and Sky in the billion-views club.

J Balvin Returns to Longtime Agency William Morris Endeavor

J Balvin is back with a familiar team…

The 37-year-old Colombian singer, known as the Prince of Reggaeton, has returned to his longtime agency William Morris Endeavor (WME).

J BalvinThe move follows a short stint with United Talent Agency (UTA) that started in May. No reason was given for his departure from or return to WME.

Balvin left WME for UTA in May after postponing his 25-date José tour. The move was surprising considering Balvin’s long and storied history with the agency. WME began booking Balvin when he still an emerging artist, and the agency played an integral role in his global touring and branding, securing early placements for him in major festivals. 

UTA never formally announced its deal with Balvin, but the agency has been growing its Latin roster and currently represents several high-profile Latin stars. Bad Bunny, Balvin’s Universal Music labelmate Karol G and Brazilian powerhouse Anitta are all currently on UTA’s roster.

Balvin has grossed more than $20 million and sold over 300,000 tickets, according to figures reported to Billboard Boxscore. All six of the Colombian star’s full-length studio albums — including the collaborative Oasis album with Bad Bunny — have reached the top 10 on Billboard’s Top Latin Albums chart, with four of them hitting No. 1. He’s charted 93 hits on Billboard’s Hot Latin Songs chart, including 35 top 10s and nine No. 1s. In every year from 2014 through 2021, he’s finished as one of the year’s top 10 artists on Billboard’s annual year-end Top Latin Artists chart.

Other WME Latin acts include Nicky JamJuanesOzuna and Shakira.

Balvin continues to be managed by longtime manager Fabio Acosta along with Scooter Braun’s SB Projects.